Travel And Tourism in Equatorial Guinea
Euromonitor International's Travel And Tourism in Equatorial Guinea report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 57 | Publication date: Apr 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Tourism still in its infancy
The tourism industry is still in its infancy in Equatorial Guinea. There are few leisure tourists, and the infrastructure of the country and of tourism facilities are still lacking. However, recent developments in transportation and travel accommodation, largely as a by-product of the flourishing oil industry, have improved the situation, and the government appears to be aware of the potential for new jobs and economic contributions from tourism. Visitor numbers have quadrupled over the last eight years, and although the bulk of these are business visitors, leisure travellers have actually increased by a higher percentage.
Government focus remains on oil revenue but is diversifying
Oil was discovered offshore in 1999, and since this time the government’s direction has been firmly focused on the oil industry. The country has experienced phenomenal economic growth and continues to show strong GDP growth. This concentration on the oil industry has at times been detrimental to the country’s progress in general, as much of the infrastructure remains inadequate and tourism facilities are scarce. However, the government finally appears to be awakening to the tourism potential of its country, and in the latest National Social and Economic Development Plan (NESDP), investment in tourism is stated as one of four priority sectors.
Business travellers dominate
The majority of travellers to Equatorial Guinea are business visitors, largely oil workers. Although neighbouring Cameroon and Gabon are the countries with the highest number of visitors, business travellers from Spain, France and the USA make up a large proportion of the remaining visitors. Consequently, facilities for the leisure traveller are minimal and travel retail remains underdeveloped. Business facilities on the other hand are improving, and new hotels are opening with conference and meeting facilities, and increased transport options to and around the country.
Varied landscapes with diverse flora and fauna
Equatorial Guinea is a small country comprising a mainland area and five inhabited islands. The mainland has lush rainforests with lowland and mountain gorillas, chimpanzees, forest elephants and many other species. It also has stunning deserted beaches. The islands are all volcanic, with beaches of black sand and Bioko island, which contains the capital Malabo, is a haven for rare primate species and endangered turtles. The country’s potential for ecotourism is strong, and the diversity provided by the island/mainland situation is attractive for tourists.
Wealthy leisure tourists targeted
The government has named tourism as one of its four priority sectors within the National Social and Economic Development Plan. It has put its focus firmly on high-spending visitors, seeking those who wish to watch observe such as gorillas, whales and turtles and are prepared to pay high sums of money to do so. With its enviable natural attractions, Equatorial Guinea could eventually become a holiday paradise for eco-tourists if the environment is carefully managed, although initially only for those with money to spend.
Table of contents
TRAVEL AND TOURISM IN EQUATORIAL GUINEA : MARKET INSIGHT
EXECUTIVE SUMMARY
Tourism still in its infancy
Government focus remains on oil revenue but is diversifying
Business travellers dominate
Varied landscapes with diverse flora and fauna
Wealthy leisure tourists targeted
KEY TRENDS AND DEVELOPMENTS
Nation dominated by oil industry, boosting business visitors
Government waking up to tourism potential
Eco-tourism, Monte Alen and Bioko Biodiversity Protection Programme
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007
Table 25 Forecast Tourist Attractions: Value 2007-2012
Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012
Table 27 Health and Wellness Tourism Sales: Value 2002-2007
Table 28 Forecast Health and Wellness Sales: Value 2007-2012
Table 29 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION IN EQUATORIAL GUINEA
Headlines
Trends
Prospects
Sector Data
Table 30 Travel Accommodation Sales by Sector: Value 2002-2007
Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 32 Regional Hotel Parameters 2007
Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 36 Hotel Company Rankings 2005-2007
Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION IN EQUATORIAL GUINEA
Headlines
Trends
Prospects
Sector Data
Table 40 Transportation Sales by Sector: Value 2002-2007
Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 42 Airline Company Rankings 2005-2007
Table 43 Forecast Transportation Sales by Sector: Value 2007-2012
Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL IN EQUATORIAL GUINEA
Headlines
Trends
Prospects
Sector Data
Table 45 Car Rental Sales: Value 2002-2007
Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 47 Car Rental Company Rankings 2005-2007
Table 48 Forecast Car Rental Sales: Value 2007-2012
Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN EQUATORIAL GUINEA
Headlines
Trends
Prospects
Sector Data
Table 50 Travel Retail Outlets: Units 2002-2007
Table 51 Travel Retail Products Sales: Value 2002-2007
Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 53 Travel Retail Products Company Rankings 2005-2007
Table 54 Forecast Travel Retail Outlets: Units 2007-2012
Table 55 Forecast Travel Retail Products Sales: Value 2007-2012
Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012