Travel And Tourism in Estonia
Euromonitor International's Travel And Tourism in Estonia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Chapters: 8 | Tables: 55 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Estonian tourism benefits from EU enlargement
European Union enlargement in 2004 was the major reason for the substantial increase in the number of tourists to Estonia from other European countries. The increasing number of tour operators and travel agents in EU countries featuring Estonia in their catalogues clearly influenced tourists from more distant countries, especially Italy, Spain and France. The increased number of tourists from EU countries can be attributed to more active promotion by the public and private sector and to the emergence of suppliers offering new tour packages to Estonia.
Number of rural accommodations growing in Estonia
A strong increase in the number of tourist accommodations available in rural areas is expected over the forecast period. This kind of tourism supports the local economy and can generate up to 30-40% of total income in rural areas. So-called “holiday farms” are located in villages, in particular on the islands of Saaremaa and Muhu, and offer a variety of activities for children and their parents: canoe trips, fishing trips, bicycles for hire, picnic baskets and many others. However, people living in rural areas largely remain unprepared for foreign tourism, due to a lack of business skills and communications and to language barriers.
Success of spa and wellness facilities inspires domestic tourism
Although increasingly more Estonians can afford to travel abroad, over 50% of Estonians prefer to holiday in Estonia – mostly in spa and wellness facilities. In 2005, domestic tourism increased by 9% compared to 2004. The number of Spa’s is growing in Estonia. Some spa and wellness facilities are renovated and modernised sanatoriums, built in Estonian resorts during the Soviet period.
Transport networks show significant changes
The increasing number of international tourists and the growth in traffic volumes explains the fast development of the transport network in Estonia. The inter-city motorways and rural roads were improved over the review period, while the development of railway, seaport and airport infrastructures is under way. The majority of foreign tourists arrive in Estonia by sea, using the routes between Tallinn and Helsinki and Tallinn and Stockholm. All the ferries offer comfortable cabins for passengers and various entertainment facilities, for example, restaurants, bars and casinos. The rail network, however, still requires significant development before it can be considered an effective means of travel.
Number of flights increase at Tallinn Airport
The number of flights at Tallinn Airport increased by 4% in 2005. Low-cost airline easyJet operates in Estonia and is searching for opportunities to open new routes from Tallinn. Due to the entry of low-cost airlines, flights to Europe are more affordable for Estonians; the number of visitors arriving by air from European countries to Estonia also increased over the review period. Moreover, the national airline, Estonian Airways, offers a wide choice of flight destinations. New flight routes include Simferopol in the Ukraine; this destination is especially popular in summer months.
Table of contents
EXECUTIVE SUMMARY
ESTONIAN TOURISM BENEFITS FROM EU ENLARGEMENT
NUMBER OF RURAL ACCOMMODATIONS GROWING IN ESTONIA
SUCCESS OF SPA AND WELLNESS FACILITIES INSPIRES DOMESTIC TOURISM
TRANSPORT NETWORKS SHOW SIGNIFICANT CHANGES
NUMBER OF FLIGHTS INCREASE AT TALLINN AIRPORT
KEY TRENDS AND DEVELOPMENTS
TOURISM ENJOYS FAST GROWTH
Outlook
Impact
IMPROVED TRANSPORTATION BOOSTS TOURISM
Outlook
Impact
MORE ESTONIANS PREFER LOCAL HOLIDAY DESTINATIONS
Outlook
Impact
RURAL AREAS SHOW POTENTIAL FOR INCREASED TOURISM
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
PROSPECTS
TRANSPORTATION
TRENDS
PROSPECTS
TRAVEL RETAIL
TRENDS
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 28 Hotel Company Rankings 2005
Table 29 Forecast Hotels: Units 2005-2010
Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 33 Transportation Sales by Sector: Value 2000-2005
Table 34 Airline Company Rankings 2005
Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 37 Forecast Transportation Sales by Sector: Value 2005-2010
Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 40 Car Rental Sales: Value 2000-2005
Table 41 Car Rental Company Rankings 2005
Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 43 Forecast Car Rental Sales: Value 2005-2010
Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 45 Travel Retail Outlets: Units 2000-2005
Table 46 Travel Retail Sales: 2000-2005
Table 47 Travel Retail Internet Sales: Internet Transaction Value 2000-2005
Table 48 Travel Retail Company Rankings 2005
Table 49 Forecast Travel Retail Outlets: Units 2005-2010
Table 50 Forecast Travel Retail Sales: 2005-2010
Table 51 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 52 Tourist Attractions: Value 2000-2005
Table 53 Tourist Attractions Internet Sales: Internet Transaction Value 2001-2005
Table 54 Forecast Tourist Attractions: Value 2005-2010
Table 55 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES