Travel And Tourism in Estonia

Euromonitor International's Travel And Tourism in Estonia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Enlargement of the Schengen Zone

The expansion of the Schengen zone will impact positively the flow of tourists in the Baltic region. Estonian travel experts are expecting more visitors from Japan, China, India and South America. People will be able to enter Estonia more easily given that incoming tourists had to obtain an Estonian visa, whereas a Schengen visa in 2008 will cover the whole of Europe. New tourism markets will be opened for Estonians. Joining the Schengen system will have a positive impact on Estonia's business people, as it will facilitate their travel and drive the growth of conference and business tourism in the Baltic region.

Investments in Estonia

Liberal economic policies and an excellent business climate have ensured the continuous growth of foreign direct investment in Estonia. During the last 15 years Estonia has been one of the leading countries in Central and Eastern Europe in terms of inward investment per capita. As of 1 January 2007, the European Bank for Reconstruction and Development (EBRD) had invested in 48 projects in Estonia, totalling almost EUR471 million. This has helped to attract an additional EUR712 million from other sources. 87% of the investments are in the private sector. The favourable business climate creates good conditions for the development of the infrastructure and the growth of tourism. The EU structural funds has allocated some EUR3.04 billion to Estonia for the period of 2007-2013. In the next six years the state will spend nearly EEK500 million on launching Estonia as a tourism destination.

Higher fuel prices will hit ticket prices

Fuel prices have doubled on the world market since January 2007. Many international ship and airline companies, such as Tallink and Silja, have started adding a fuel supplement charge to their fare prices. From 2008, Tallink, the largest passenger and cargo shipping company in the Baltic Sea region, will increase prices for the Estonia-Finland route. National carrier Estonian Airlines plans to increase ticket prices by nearly 6% in 2008.

Promotion of conference tourism in Estonia

Tourism leaders in Estonia are looking at ways of increasing the competitiveness of the country as a conference destination. The promotion of conference tourism would lead to an increase in the number of international conferences in the country, as well as contribute to decreasing the seasonality of tourism demand. Conference tourism is becoming an increasingly important area of Tallinn’s economy. As a result, in autumn 2007 the Estonian Hotel and Restaurant Association, Enterprise Estonia, the Estonian Association of Travel Agents and the cities of Tallinn, Parnu and Tartu formed an agreement to bring together the interests of companies, local governments and the state under a non-profit umbrella organisation called Eesti Konverentsibüroo Estonian Conference Bureau. The organisation will focus on developing conference tourism in Estonia.

Domestic tourists enjoy activity holidays

In 2007 around 45% of domestic tourists engaged in recreational activities, such as nature walks, visiting natural sights, hiking, cycling and winter sports. Water sports are also quite popular: 20% of tourists went on water trips by canoe, boat or kayak; 11% undertook other water sports (sailing, surfing). Activity holidays and health tourism are growing in popularity among Estonians.

Table of contents

TRAVEL AND TOURISM IN ESTONIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Enlargement of the Schengen Zone

Investments in Estonia

Higher fuel prices will hit ticket prices

Promotion of conference tourism in Estonia

Domestic tourists enjoy activity holidays

KEY TRENDS AND DEVELOPMENTS

Incoming and Outbound Tourism Development

Health Tourism

New Travel Routes Expected

Internet in the Tourism Industry

MARKET INDICATORS

Table 1 Length of Domestic Trip: 2002-2007

Table 2 Length of Outbound Departure: 2002-2007

MARKET DATA

Table 3 Arrivals by Country of Origin: 2002-2007

Table 4 Arrivals by Method of Transport: 2002-2007

Table 5 Arrivals by Purpose of Visit: 2002-2007

Table 6 Incoming Tourist Receipts: Value 2002-2007

Table 7 Forecast Arrivals by Country of Origin: 2007-2012

Table 8 Forecast Arrivals by Method of Transport: 2007-2012

Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012

Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012

Table 11 Departures by Destination: 2002-2007

Table 12 Departures by Method of Transport: 2002-2007

Table 13 Departures by Purpose of Visit: 2002-2007

Table 14 Outgoing Tourist Expenditure: Value 2002-2007

Table 15 Forecast Departures by Destination: 2007-2012

Table 16 Forecast Departures by Method of Transport: 2007-2012

Table 17 Forecast Departures by Purpose of Visit: 2007-2012

Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012

Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007

Table 20 Domestic Tourist Expenditure: Value: 2002-2007

Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012

Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012

Table 23 Tourist Attractions: Value 2002-2007

Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007

Table 25 Forecast Tourist Attractions: Value 2007-2012

Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012

Table 27 Health and Wellness Tourism Sales: Value 2002-2007

Table 28 Forecast Health and Wellness Sales: Value 2007-2012

Table 29 Balance of Tourism Payments: Value 2002-2007

DEFINITIONS

Tourism Parameters

Travel accommodation

Transportation

Car rental

Travel retail

Internet sales

Sources

Summary 1 Research Sources

TRAVEL ACCOMMODATION IN ESTONIA

Headlines

Trends

Prospects

Sector Data

Table 30 Travel Accommodation Sales by Sector: Value 2002-2007

Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007

Table 32 Regional Hotel Parameters 2007

Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007

Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007

Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007

Table 36 Hotel Company Rankings 2005-2007

Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012

Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012

Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012

TRANSPORTATION

Headlines

Trends

Prospects

Sector Data

Table 40 Transportation Sales by Sector: Value 2002-2007

Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007

Table 42 Airline Company Rankings 2005-2007

Table 43 Forecast Transportation Sales by Sector: Value 2007-2012

Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012

CAR RENTAL

Headlines

Trends

Prospects

Sector Data

Table 45 Car Rental Sales: Value 2002-2007

Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007

Table 47 Car Rental Company Rankings 2005-2007

Table 48 Forecast Car Rental Sales: Value 2007-2012

Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012

TRAVEL RETAIL

Headlines

Trends

Prospects

Sector Data

Table 50 Travel Retail Outlets: Units 2002-2007

Table 51 Travel Retail Products Sales: Value 2002-2007

Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007

Table 53 Travel Retail Products Company Rankings 2005-2007

Table 54 Forecast Travel Retail Outlets: Units 2007-2012

Table 55 Forecast Travel Retail Products Sales: Value 2007-2012

Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012