Travel And Tourism in Ethiopia
Euromonitor International's Travel And Tourism in Ethiopia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Get immediate access to strategic market analysis when you buy reports online
Chapters: 8 | Tables: 53 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Growth Depends on Overcoming Negative Images
In 2006, travel and tourism in Ethiopia accounted for 5.5% of the country's GDP. The government is proving its commitment and willingness to develop tourism through a number of initiatives. Tourism is a featured component of Ethiopia's Poverty Reduction Strategy Paper (PRSP) that aims to combat poverty and encourage development in the country. However, tourism is only briefly mentioned in the paper and it fails to delineate a strategic vision for its further development. Another more relevant initiative is the creation of the Ethiopian Tourism Paradigm (ETP), which acts as a ministry of tourism to promote its further development. Despite these efforts, Ethiopia has several challenges to overcome in expanding travel and tourism, the most important of which is the country's negative public image and international perception. As such, the prospects for growth in travel and tourism remain very limited, as suggested by the barely 2% increase in tourist arrivals in 2006.
One encouraging aspect is the growing popularity of ecotourism, which holds significant potential for growth in Ethiopia. Currently, the Ethiopian Ecotourism Association, which consists of a number of private companies, is working to develop this niche. This initiative helped to increase the number of ecotourists in Ethiopia to about 45,000 in 2005.
Travel Accommodation
The expansion of chain hotels and luxury hotels will likely remain limited as compared to the development of ecolodges, which are less expensive, adventure-geared travel accommodations specifically designed to meet the needs of ecotourism. By the end of the review period, 14 new ecolodges opened in strategic areas of Ethiopia that have many ecotourism opportunities.
Transportation
Ethiopia's transportation infrastructure is weak, especially its roads. Because of poor networks, less than 3% of international tourist arrivals come by road, as opposed to about 90% by air. However, despite the bad road conditions, nearly 60% of domestic tourists travel by road because it is the least expensive mode of transport. Two international airports and 12 regional and domestic airports are undergoing renovations under the National Airports Development Plan covering the period 1999-2017. In this context, the national airline, Ethiopian Airlines, experienced growth and recently ordered new aircraft, valued at nearly US$100 million, for its fleet.
Travel Retail
The travel retail infrastructure is still underdeveloped in Ethiopia with just 70 travel agencies, led by Lalibela Travel and Tours. Travel retail sales are expected to continue growing, posting an increase of 7% in 2006 and with a forecast 5% increase in 2007. Total sales should reach approximately US$60 million dollars in 2011. Sales are driven primarily by expanding interest in ecotourism packages, including adventure tourism, trekking and walking safaris that are making up much of the tour operators' revenues.
On another note, although internet penetration remains very low in Ethiopia, travel agencies seem to have embraced the internet in their understanding of the importance of having an online presence and developing websites to start promoting online sales.
Table of contents
EXECUTIVE SUMMARY
GROWTH DEPENDS ON OVERCOMING NEGATIVE IMAGES
TRAVEL ACCOMMODATION
TRANSPORTATION
TRAVEL RETAIL
KEY TRENDS AND DEVELOPMENTS
ECONOMIC IMPORTANCE OF TOURISM
Outlook
Impact
GOVERNMENT TOURISM POLICY
Outlook
Impact
NEGATIVE GROWTH FACTORS
Outlook
Impact
ECOTOURISM
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
Hotel expansion and renovation, and facility enhancement
Price platforms
Occupancy trends
PROSPECTS
TRANSPORTATION
TRENDS
Transport/airport infrastructure
Traditional airline performance
PROSPECTS
Internet retailing
TRAVEL RETAIL
TRENDS
Travel retail infrastructure
Adventure tourism & trekking
Walking safaris
PROSPECTS
Sales growth
Internet retailing and websites
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 28 Hotel Company Rankings 2005
Table 29 Forecast Hotels: Units 2005-2010
Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 33 Transportation Sales by Sector: Value 2000-2005
Table 34 Airline Company Rankings 2005
Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 37 Forecast Transportation Sales by Sector: Value 2005-2010
Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 40 Car Rental Sales: Value 2000-2005
Table 41 Car Rental Company Rankings 2005
Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 43 Forecast Car Rental Sales: Value 2005-2010
Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 45 Travel Retail Outlets: Units 2000-2005
Table 46 Travel Retail Sales: 2000-2005
Table 47 Travel Retail Internet Sales: Internet Transaction Value 2000-2005
Table 48 Travel Retail Company Rankings 2005
Table 49 Forecast Travel Retail Outlets: Units 2005-2010
Table 50 Forecast Travel Retail Sales: 2005-2010
Table 51 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 52 Tourist Attractions: Value 2000-2005
Table 53 Forecast Tourist Attractions: Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES