Travel
Travel and Tourism

Travel And Tourism in Fiji

Fiji

Euromonitor International's Travel And Tourism in Fiji report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Tables: 53  |  Publication date: Nov 2009
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GBP260.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

European and US tourists a real boon to the industry

Although travellers from Australia and New Zealand have been contributing to travel and tourism in Fiji, an increasing number of tourists from the United States and Europe are also visiting the country to experience its culture as well as its natural and secluded environment. These visitors are not concerned about the ongoing political problem in Fiji and their governments have not made a fuss about it. They are also cash-rich and are willing to spend on tours and quality accommodation. Different sectors in the travel and tourism industry are keen on attracting more visitors from these countries.

Fiji’s secluded paradise image growing

Fiji’s secluded islands, beaches and resorts are among the most sought after holiday destinations amongst international tourists. International visitors see Fiji as a place where they can escape from the modern world and where they can be free and relaxed. Remote islands that are predominantly uninhabited are seen as ideal places for relaxation. Tourism operators welcome this trend because to them Fiji is a secluded paradise that should be seen in this way by others.

Independent hotels lose market share to internationally branded chains

Independent hotel and resort operators in Fiji are starting to feel the competition posed by newly built, internationally branded chains. Tax concessions given to the latter have allowed them to charge rates up to half of those offered by established operators.

Competition causes airline ticket prices to drop

Competition between Air Fiji and Pacific Sun led to a drop in airfares in early 2008, making it more affordable for locals to travel between islands by plane. However, due to a surge in oil prices, these low airfares are no longer sustainable. The airlines are now lobbying for the government to allow them to raise their fares.

Adventure tours growing in popularity

There has been increasing interest among visitors to Fiji in engaging in unique activities and experiences. Adventure tours that offer visitors an opportunity to explore the natural environment and to experience and learn about a different culture are increasing in number and variety. Diving and hiking tours offered by the villages are among those activities that are growing in popularity.

Table of contents

TRAVEL AND TOURISM IN FIJI : MARKET INSIGHT

EXECUTIVE SUMMARY

European and US tourists a real boon to the industry

Fiji’s secluded paradise image growing

Independent hotels lose market share to internationally branded chains

Competition causes airline ticket prices to drop

Adventure tours growing in popularity

KEY TRENDS AND DEVELOPMENTS

Growing segmentation by nationality and income

Spas now a must in Fiji

Flashpackers is an emerging niche market in Fiji

Australian government discouraging visits to Fiji

MARKET INDICATORS

Table 1 Length of Domestic Trips: 2003-2008

Table 2 Length of Outbound Departures: 2003-2008

MARKET DATA

Table 3 Balance of Tourism Payments: Value 2003-2008

Table 4 Departures by Destination: 2003-2008

Table 5 Departures by Method of Transport: 2003-2008

Table 6 Departures by Purpose of Visit: 2003-2008

Table 7 Outgoing Tourist Expenditure: Value 2003-2008

Table 8 Forecast Departures by Destination: 2008-2013

Table 9 Forecast Departures by Method of Transport: 2008-2013

Table 10 Forecast Departures by Purpose of Visit: 2008-2013

Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013

Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008

Table 13 Domestic Tourist Expenditure: Value: 2003-2008

Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013

Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013

Table 16 Tourist Attractions: Value 2003-2008

Table 17 Tourist Attractions Internet Sales: Internet Transaction Value 2003-2008

Table 18 Forecast Tourist Attractions: Value 2008-2013

Table 19 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2008-2013

Table 20 Health and Wellness Tourism Sales: Value 2003-2008

Table 21 Forecast Health and Wellness Sales: Value 2008-2013

DEFINITIONS

Tourism parameters

Travel accommodation

Transportation

Car rental

Travel retail

Tourist attractions

Health and wellness

Internet sales

Internet sales: dynamic packaging

Internet sales: traditional package holiday

Summary 1 Research Sources

INBOUND TOURISM FLOWS

Headlines

Trends

Prospects

Sector Data

Table 22 Arrivals by Country of Origin: 2003-2008

Table 23 Arrivals by Method of Transport: 2003-2008

Table 24 Arrivals by Purpose of Visit: 2003-2008

Table 25 Incoming Tourist Receipts: Value 2003-2008

Table 26 Forecast Arrivals by Country of Origin: 2008-2013

Table 27 Forecast Arrivals by Method of Transport: 2008-2013

Table 28 Forecast Arrivals by Purpose of Visit: 2008-2013

Table 29 Forecast Incoming Tourist Receipts: Value 2008-2013

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Sector Data

Table 30 Travel Accommodation Sales by Sector: Value 2003-2008

Table 31 Travel Accommodation Outlets by Sector: Units 2003-2008

Table 32 Regional Hotel Parameters 2008

Table 33 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008

Table 34 Hotel Company Rankings 2005-2008

Table 35 Forecast Travel Accommodation Sales by Sector: Value 2008-2013

Table 36 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013

Table 37 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013

TRANSPORTATION

Headlines

Trends

Prospects

Sector Data

Table 38 Transportation Sales by Sector: Value 2003-2008

Table 39 Transportation Internet Sales: Internet Transaction Value 2003-2008

Table 40 Air Company Rankings 2005-2008

Table 41 Forecast Transportation Sales by Sector: Value 2008-2013

Table 42 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013

CAR RENTAL

Headlines

Trends

Prospects

Sector Data

Table 43 Car Rental Sales: Value 2003-2008

Table 44 Car Rental Internet Sales: Internet Transaction Value 2003-2008

Table 45 Car Rental Company Rankings 2005-2008

Table 46 Forecast Car Rental Sales: Value 2008-2013

Table 47 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013

TRAVEL RETAIL

Headlines

Trends

Prospects

Sector Data

Table 48 Travel Retail Outlets: Units 2003-2008

Table 49 Travel Retail Products Sales: Value 2003-2008

Table 50 Travel Retail Products Company Rankings 2005-2008

Table 51 Forecast Travel Retail Outlets: Units 2008-2013

Table 52 Forecast Travel Retail Products Sales: Value 2008-2013

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