Travel And Tourism in Finland
Euromonitor International's Travel And Tourism in Finland report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 101 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Travel and Tourism Boosted by Growing Economy
The current upswing of the Finnish economy considerably boosted the growth in travel and tourism sector. Good growth pace in GDP and disposable incomes supported both business and leisure travel and Finnish consumers started to increasingly focus on quality leisure time – including travelling. More money was spent on quality travelling and customised travel choices, which supported increasing profits in the industry.
Business Travel Drives Volume Growth
The total growth of inbound and outbound tourism flows was particularly driven by the substantial 7% increase in business travelling in 2006. The rapid growth of business travel was mainly attributable to the booming economy and the ongoing internationalisation of the Finnish companies. Additionally, the Finnish EU presidency in the autumn of 2006 supported the rise of business travel in that year.
Air was the dominant mode of transport for business travel in 2006. The structure of business air travel is shifting slightly, as the popularity of low cost carriers is rising amongst business travellers.
High Petrol Prices Constrain Domestic Tourism
High petrol prices considerably affected the development of domestic tourism in 2006. The impact on domestic travelling is notable in Finland because of the dominant share of land transportation. As a consequence of high petrol prices, the number of trips to summer cottages in particular, and also to friends and relatives dropped noticeably in 2006.
In 2006, the growth in domestic tourism flows to the largest cities – such as Helsinki and Turku – somewhat counteracted the decline in non-urban tourism flows. The growth in domestic city tourism was mainly attributable to the improving public transportation connections. Particularly, the capital city region benefited from the improved transportation network.
Accommodation Showing the Most Dynamic Growth in Finland
In 2006, travel accommodation experienced the most dynamic value sales growth within Finnish travel and tourism, seeing close to 8% value sales growth, with hotels in particular showing strong development. The rapid increase of the accommodation market was mainly attributable to the growing domestic tourism flows to the largest cities, and the growth in business travel throughout the country. This considerably boosted the occupancy rates, and contributed to the growing value sales in the sector.
In transportation, car rental and travel retail sectors, the increasing competition and overcapacity caused stagnating price development in the market. The trend somewhat cut down the value sales development in these sectors.
Steady Growth Expected Over the Forecast Period
Travel and tourism in Finland is expected to show steady 3% annual market growth, with the forecasted 3-5% annual growth in consumers' disposable incomes expected to further support this development. Increasing purchasing power particularly benefits the travel retail sector, which is expected to show the highest growth rates within the total travel and tourism market. Particularly, the increasing travelling frequency and the growing popularity of customised travel are expected to boost the growth of travel retail.
Table of contents
TRAVEL AND TOURISM IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Travel and Tourism Boosted by Growing Economy
Business Travel Drives Volume Growth
High Petrol Prices Constrain Domestic Tourism
Accommodation Showing the Most Dynamic Growth in Finland
Steady Growth Expected Over the Forecast Period
KEY TRENDS AND DEVELOPMENTS
Economic Drivers
Legislative Environment
Government Tourism Policy and Sustainable Tourism
Consumer Lifestyles
Low Cost Carrier Development
Emerging Niche Sectors
Internet Developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic Packaging
Internet Sales: Traditional Package Holiday
Sustainable Tourism
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FINLAND
BLUE1 (AIR BOTNIA) - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Blue1 Oy: Key Facts
Summary 3 Blue1 Oy: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Blue1: Competitive Position 2006
FINNAIR OYJ - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Finnair Oyj: Key Facts
Summary 6 Finnair Oyj: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Finnair Oyj: Competitive Position 2006
KALEVA TRAVEL OY - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Kaleva Travel Oy: Key Facts
Summary 9 Kaleva Travel Oy: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Kaleva Travel Oy: Competitive Position 2006
RESTEL OY - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Restel Oy: Key Facts
Summary 12 Restel Oy: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Restel Oy: Competitive Position 2006
S-GROUP - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 S-Group: Key Facts
Summary 15 S-Group: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 S-Group: Competitive Position 2006
TOURISM FLOWS INBOUND IN FINLAND
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN FINLAND
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN FINLAND
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN FINLAND
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Key Performance Indicators 2006
Table 40 Hotel National Brand Owners by Market Share 2002-2006
Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
TRANSPORTATION IN FINLAND
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Airlines Key Performance Indicators 2006
Table 52 Airline Market Shares 2002-2006
Table 53 Forecast Transportation Sales by Sector: Value 2006-2011
Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
CAR RENTAL IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Car Rental Companies' Key Performance Indicators 2006
Table 62 Car Rental Market Shares 2002-2006
Table 63 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
TRAVEL RETAIL IN FINLAND
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Travel Retail Outlets by Sector: Units 2001-2006
Table 66 Travel Retail Sales by Product: Value 2001-2006
Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 70 Key Travel Retail Companies by Number of Outlets 2006
Table 71 Travel Retail Products Market Shares 2002-2006
Table 72 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 73 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 74 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
TOURIST ATTRACTIONS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN FINLAND
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006