Travel And Tourism in French Guiana
Euromonitor International's Travel And Tourism in French Guiana report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Chapters: 8 | Tables: 41 | Publication date: Dec 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
French Guiana remains tied to France
French Guiana is the only non-independent country on the South American mainland, operating as an overseas department of France. It is governed by French law and the French constitution, and has French customs systems, currency and national holidays. This means that all laws, taxes and businesses function in the same way as any other region of France. France accounts for a large percentage of French Guiana’s foreign trade. Since 1982, French Guiana has had its own governing council, but it still remains a part of France.
Weak economic infrastructure limits opportunities for travel and tourism
In 2006, a report by the French government concluded that travel and tourism is underdeveloped in French Guiana. A main problem is that the economic distribution channels are weak, in terms of communication and transportation throughout the country. Attracting travel and tourism is dependent upon a sufficient level of infrastructure, such as hotels, inns, travel agents, restaurants, roads, information centres and equipment sites, as well as a reasonably organised political structure. In addition, French Guiana is heavily dependent upon imports of food and energy. Unemployment and poverty are problems that hinder the development of travel and tourism in the country.
Nature tourism is a key part of the country’s travel and tourism
A recent study by Figesma Consulting stated that that 96% of tourists interested in French Guiana are attracted by the nature tourism. However, “globally, our products are not well known,” says one government official. A new image campaign has been launched by the French Guiana Tourism Committee, with the motto “No one will believe you”. This is meant to attract new tourists to French Guiana, who had not considered coming before. Promotional efforts are mainly targeted at France, and to a lesser extent at the rest of Europe. (The French Guiana Tourism Committee’s website is only in French.) Figesma Consulting’s study concluded that 80% of the government’s travel and tourism promotional budget should be spent on product development, while 20% should be focused on image changing.
Table of contents
EXECUTIVE SUMMARY
FRENCH GUIANA REMAINS TIED TO FRANCE
WEAK ECONOMIC INFRASTRUCTURE LIMITS OPPORTUNITIES FOR TRAVEL AND TOURISM
NATURE TOURISM IS A KEY PART OF THE COUNTRY’S TRAVEL AND TOURISM
KEY TRENDS AND DEVELOPMENTS
FRENCH GUIANA TOURISM COMMITTEE LAUNCHES PROMOTIONAL CAMPAIGN TO OVERCOME THE COUNTRY’S NEGATIVE REPUTATION
Outlook
Impact
SPACE CENTRE BRINGS ADDITIONAL INCOME, INFRASTRUCTURE AND TOURISM
Outlook
Impact
NATURE TOURISM PRESENTS A BIG OPPORTUNITY FOR TRAVEL AND TOURISM
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
PROSPECTS
TRANSPORTATION
TRENDS
PROSPECTS
TRAVEL RETAIL
TRENDS
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Hotel Company Rankings 2005
Table 27 Forecast Hotels: Units 2005-2010
Table 28 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 29 Transportation Sales by Sector: Value 2000-2005
Table 30 Airline Company Rankings 2005
Table 31 Forecast Transportation Sales by Sector: Value 2005-2010
Table 32 Car Rental Sales: Value 2000-2005
Table 33 Car Rental Company Rankings 2005
Table 34 Forecast Car Rental Sales: Value 2005-2010
Table 35 Travel Retail Outlets: Units 2000-2005
Table 36 Travel Retail Sales: 2000-2005
Table 37 Travel Retail Company Rankings 2005
Table 38 Forecast Travel Retail Outlets: Units 2005-2010
Table 39 Forecast Travel Retail Sales: 2005-2010
Table 40 Tourist Attractions: Value 2000-2005
Table 41 Forecast Tourist Attractions: Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES