Travel And Tourism in French Polynesia
Euromonitor International's Travel And Tourism in French Polynesia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Chapters: 8 | Tables: 39 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Growing autonomy within the French Republic
French Polynesia was designated an overseas territory of France in 1946 and given a ‘territorial assembly’ on 25 October 1946. Under amendments made to France’s Constitution in 2003 to decentralise power in France, French Polynesia is now allowed – like other parts of France – greater levels of local self-regulation. This has strengthened French Polynesia’s degree of autonomy and redefined the former overseas territory as ‘an overseas country (pays d’outre-mer) within the French Republic’. Total financial transfers from France make up around 30% of French Polynesia’s GDP.
A medium-term goal for both the French and French Polynesian Governments is a steady increase in the proportion of income generated within French Polynesia. Travel and tourism is the largest area of the domestic economy and French Polynesia's biggest earner of foreign income.
Travel and tourism industry continues to grow
French Polynesia’s tourist appeal is legendary. Tourism proper, however, is relatively recent, largely a consequence of the opening of Tahiti's Faa'a Airport in 1961. Tourist numbers are still only a tiny fraction of those of Hawaii, which receives more visitors in 10 days than French Polynesia in an entire year. Still, tourist arrivals continue to increase, bolstered by new hotel construction and renovation in the mid-1990s. There has also been an increase in cruise-ship traffic, whose generally older and more affluent tourists are especially valuable sources of revenue. The North American market represents the largest source of visitors to French Polynesia. Other important markets include Europe (two-thirds from France) and Japan. Visitor arrivals peak during the months of June, July and August, with December yielding the least visitors. This corresponds with the tropical weather patterns, in particular the wet season between November and March.
The travel and tourism industry is dominated by multinational corporations, as most facilities are foreign-owned and managed. 80% of tourist spending, however, is for goods imported into the islands, and so brings little real gain to the territory's economy.
Lack of coordination between tourism bodies
Visitor numbers remain volatile. The industry is not able to realise its full potential. One of the major reasons for this phenomenon is the lack of coordinated activity between the Ministry of Tourism, which is responsible for overall planning and direction, and Tourisme Tahiti, which is responsible for the promotion of tourism.
Table of contents
EXECUTIVE SUMMARY
GROWING AUTONOMY WITHIN THE FRENCH REPUBLIC
TRAVEL AND TOURISM INDUSTRY CONTINUES TO GROW
LACK OF COORDINATION BETWEEN TOURISM BODIES
KEY TRENDS AND DEVELOPMENTS
TRAVEL AND TOURISM INDUSTRY BOUND TO GROW
Outlook
Impact
GOVERNMENT TOURISM POLICY AND NATIONAL TOURIST OFFICE’S MARKETING INITIATIVES
Outlook
Impact
NEGATIVE GROWTH FACTORS
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
PROSPECTS
TRANSPORTATION
TRENDS
PROSPECTS
TRAVEL RETAIL
TRENDS
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Hotel Company Rankings 2005
Table 27 Forecast Hotels: Units 2005-2010
Table 28 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 29 Transportation Sales by Sector: Value 2000-2005
Table 30 Airline Company Rankings 2005
Table 31 Forecast Transportation Sales by Sector: Value 2005-2010
Table 32 Car Rental Sales: Value 2000-2005
Table 33 Car Rental Company Rankings 2005
Table 34 Forecast Car Rental Sales: Value 2005-2010
Table 35 Travel Retail Outlets: Units 2000-2005
Table 36 Travel Retail Sales: 2000-2005
Table 37 Travel Retail Company Rankings 2005
Table 38 Forecast Travel Retail Outlets: Units 2005-2010
Table 39 Forecast Travel Retail Sales: 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES