Travel And Tourism in Gabon
Euromonitor International's Travel And Tourism in Gabon report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Chapters: 8 | Tables: 51 | Publication date: Apr 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Tourism nascent in Gabon
The travel and tourism industry in Gabon is experiencing continued growth at a rate of 6% per year. Since the industry is quite young, it is still underdeveloped and small. The majority of visitors to Gabon come for business purposes, to attend conferences or to visit family and friends. Only 6% of all visitors, or approximately 10,000 in 2005, came for a holiday. A third of visitors are African and a third are European. The domestic travel and tourism market in Gabon is also growing. Although domestic tourists tend to go on holiday for shorter periods of time, their participation in the travel and tourism industry provides a welcome boost to tourism receipts. It is expected that as the industry develops, the number of domestic, regional and overseas visitors will continue to rise.
The Gabonese travel and tourism industry continues to face a number of challenges which have stymied its growth. First and foremost, Gabon is not a well-known travel destination among Western markets. Tourists continue to have a negative perception of the country despite the fact that is it politically stable. Although President Omar Bongo, who has been in power since 1967, claims that the country is stable, political problems in the 2005 election may have added to the negative perceptions.
Creation of national parks
The government of President Bongo is taking a proactive role in the creation of national parks and reserves. In 2002, it designated 10% of the country’s landmass for the creation of 13 national parks. Since then, the Gabonese government has continued to develop these and to ensure proper natural resource management. This is likely to boost ecotourism.
Lack of basic infrastructure
The biggest challenge to the Gabonese travel and tourism industry is the lack of basic infrastructure. Roads are very poor and underdeveloped. Transportation is expensive and the country does not have appropriate travel and tourism facilities. National parks and transportation facilities are not prepared to handle the flow of tourists. In addition, because the country is not accustomed to receiving a large quantity of tourists, there is a lack of skilled tourism professionals.
Government starts promoting tourism
Gabon is an oil-rich nation, but as its supply of oil dwindles, the government is increasingly looking to diversify the economy away from its reliance on oil. As a result, it is working to develop the travel and tourism industry in order to promote economic development in a sustainable manner. Until recently the government did very little to develop a tourism policy, but as of 2007 it is taking a more proactive approach.
Table of contents
EXECUTIVE SUMMARY
TOURISM NASCENT IN GABON
CREATION OF NATIONAL PARKS
LACK OF BASIC INFRASTRUCTURE
GOVERNMENT STARTS PROMOTING TOURISM
KEY TRENDS AND DEVELOPMENTS
GOVERNMENT OPENS ITS EYES TO TOURISM
Outlook
Impact
DEDICATION TO NATIONAL PARKS AND RESERVES
Outlook
Impact
ECOTOURISM ON THE RISE
Outlook
Impact
MARKETING EFFORTS BEGIN
Outlook
Impact
LACK OF TOURISM INFRASTRUCTURE
Outlook
Impact
TRAVEL ACCOMMODATION
LOW HOTEL CAPACITY
HIGH-QUALITY HOTELS
CREATING UPMARKET ACCOMMODATION
TRANSPORTATION
TRANSPORTATION IS EXPENSIVE AND UNRELIABLE
ROYAL AIR MAROC HAS A MAJORITY SHARE IN AIR GABON
POOR QUALITY OF ROAD NETWORK
RAILWAY AND BUS NETWORKS
PORT FACILITIES
TRAVEL RETAIL
TRAVEL RETAIL DEMAND
TRAVEL RETAIL COMPANIES
MARKET POTENTIAL
CAR RENTAL
MISTRAL VOYAGES
NEGATIVE GROWTH FACTORS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Hotel Company Rankings 2005
Table 27 Forecast Hotels: Units 2005-2010
Table 28 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 29 Transportation Sales by Sector: Value 2000-2005
Table 30 Airline Company Rankings 2005
Table 31 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 32 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 33 Forecast Transportation Sales by Sector: Value 2005-2010
Table 34 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 35 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 36 Car Rental Sales: Value 2000-2005
Table 37 Car Rental Company Rankings 2005
Table 38 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 39 Forecast Car Rental Sales: Value 2005-2010
Table 40 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 41 Travel Retail Outlets: Units 2000-2005
Table 42 Travel Retail Sales: 2000-2005
Table 43 Travel Retail Internet Sales: Internet Transaction Value 2000-2005
Table 44 Travel Retail Company Rankings 2005
Table 45 Forecast Travel Retail Outlets: Units 2005-2010
Table 46 Forecast Travel Retail Sales: 2005-2010
Table 47 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 48 Tourist Attractions: Value 2000-2005
Table 49 Tourist Attractions Internet Sales: Internet Transaction Value 2001-2005
Table 50 Forecast Tourist Attractions: Value 2005-2010
Table 51 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES