Travel And Tourism in Gambia
Euromonitor International's Travel And Tourism in Gambia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Chapters: 8 | Tables: 41 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Key Trends and Development
Tourism is the second highest earner of foreign revenue and provides a significant number of jobs. Balnear tourism has dominated in Gambia and so have European tour operators and, until recently, there had been no efforts to diversify the tourism product. However, environmental and socioeconomic concerns have led the government to adopt a new approach to tourism and its national policy. Gambia has become a 'pioneer' in responsible tourism and the establishment of a Responsible Tourism Partnership Programme in 2004 has taken the country in a new direction. The participation of local communities, enhanced protection of small businesses and a green tourism development policy for new buildings are encouraging the growth of ecotourism, which in turn should help increase scheduled air flights to Gambia.
Travel Accommodation
Travel accommodation is characterised by large beach resort hotels, supported mostly by the business of European tour operators. Occupation rates throughout the sector are constantly satisfactory and the creation of environmentally-friendly eco-lodges in areas other than the developed northwest of the country should encourage future growth in the sector.
Transportation
Gambia's transport infrastructure is poor and it has been in a state of disrepair for the last 15 years, but the government is investing in new roads, in partnership with donor agencies. Access to inland villages is difficult and outside the capital Banjul and the main resorts, power cuts and running water shortages are the norm, which has not encouraged the development of inland tourism areas. There is no railway and very few water transport options so an adequate road network will be crucial for the country's economic and tourism development. There is also a need to encourage more air services, as seasonal charter flights dominate this sector. The government is hoping that the development of ecotourism and better overall infrastructure will see Gambia develop beyond its image as a winter sun destination only.
Travel Retail
Travel retail is also characterised by the domination of European tour operators. Beach tourism remains the main marketed tourism product, but the government's efforts to boost other types of tourism may improve the fortunes of smaller independent tour operators.
Table of contents
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENT
TRAVEL ACCOMMODATION
TRANSPORTATION
TRAVEL RETAIL
KEY TRENDS AND DEVELOPMENTS
ECONOMIC IMPORTANCE OF TOURISM
Outlook
Impact
NATIONAL TOURISM POLICY AND THE GAMBIAN TOURISM AUTHORITY (GTA)
Outlook
Impact
ECOTOURISM
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
PROSPECTS
TRANSPORTATION
TRENDS
PROSPECTS
TRAVEL RETAIL
TRENDS
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Hotel Company Rankings 2005
Table 27 Forecast Hotels: Units 2005-2010
Table 28 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 29 Transportation Sales by Sector: Value 2000-2005
Table 30 Airline Company Rankings 2005
Table 31 Forecast Transportation Sales by Sector: Value 2005-2010
Table 32 Car Rental Sales: Value 2000-2005
Table 33 Car Rental Company Rankings 2005
Table 34 Forecast Car Rental Sales: Value 2005-2010
Table 35 Travel Retail Outlets: Units 2000-2005
Table 36 Travel Retail Sales: 2000-2005
Table 37 Travel Retail Company Rankings 2005
Table 38 Forecast Travel Retail Outlets: Units 2005-2010
Table 39 Forecast Travel Retail Sales: 2005-2010
Table 40 Tourist Attractions: Value 2000-2005
Table 41 Forecast Tourist Attractions: Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES