Travel And Tourism in Gambia
Euromonitor International's Travel And Tourism in Gambia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 23 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Significant government incentives to boost tourism activity
The Gambian government has been very active in promoting tourism and increasing its contribution to economic growth. Hence, the incentives for investment in upmarket tourism are huge. These include a 3-year tax holiday, duty waivers, exemption from customs duties, sales and turnover taxes. In 2007 the Ministry of Tourism and Culture started a promotional campaign aimed to aggressively sell Gambia as ‘the’ destination. It also made promotional videos for presentation at international tourism conferences.
The challenge presented by package tours
The contribution of tourism to the GDP remains rather modest in Gambia. This is very much due to the fact that a high percentage (up to 80%) of inbound tourists are on package tours, paying for their trips in their home countries. Thus, much of the revenue from the industry never arrives in Gambia. The predicament for the government is that without these tour operators international arrivals would be much lower than they are now. With this in mind, the Gambian Tourism Authority introduced a responsible tourism policy, which aims at increasing the benefits of tourism to the domestic economy.
Responsible tourism policy for Gambia
The Ministry of Tourism and Culture, the Gambian Tourism Authority and other tourism stakeholders worked together to form what is referred to as ‘the responsible tourism policy for Gambia’. Its main objective is to increase the contribution of tourism to the economy and to raise the living standards of Gambians by maximising the positive impacts of tourism and minimising the negative ones.
Eco-tourism an emerging trend
Eco-tourism is an important and rapidly growing niche within the travel and tourism industry. Gambia is in a great position to capitalise on this, but recognises the need to develop a sustainable eco-tourism programme since the country has only a few national parks and wildlife reserves that lack accessibility and comfort for tourists. Therefore, in addition to regulating its development and ensuring that real benefits are felt in local communities, it is also aiming at minimising future environmental impact.
Bright outlook for tourism in Gambia
The travel and tourism industry in Gambia has a very bright future, particularly considering the active role being played by the government to grow and diversify the market. The present initiatives that have been introduced by the Gambian Tourism Authority and other stakeholders will have a significant positive impact on the industry and domestic economy over the mid to long term. It is also expected that as the tourism industry diversifies, Gambia will become a place to visit all year round.
Table of contents
TRAVEL AND TOURISM IN GAMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Significant government incentives to boost tourism activity
The challenge presented by package tours
Responsible tourism policy for Gambia
Eco-tourism an emerging trend
Bright outlook for tourism in Gambia
KEY TRENDS AND DEVELOPMENTS
National Tourism Policy
Package tours lead sales
Over-dependence on beach tourism limits growth
Eco-tourism gaining in popularity in Gambia
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 4 Travel Accommodation Sales by Sector: Value 2002-2007
Table 5 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 6 Regional Hotel Parameters 2007
Table 7 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 8 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 9 Hotel Company Rankings 2005-2007
Table 10 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 11 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 12 Transportation Sales by Sector: Value 2002-2007
Table 13 Airline Company Rankings 2005-2007
Table 14 Forecast Transportation Sales by Sector: Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 15 Car Rental Sales: Value 2002-2007
Table 16 Car Rental Company Rankings 2005-2007
Table 17 Forecast Car Rental Sales: Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 18 Travel Retail Outlets: Units 2002-2007
Table 19 Travel Retail Products Sales: Value 2002-2007
Table 20 Travel Retail Products Company Rankings 2005-2007
Table 21 Forecast Travel Retail Outlets: Units 2007-2012
Table 22 Forecast Travel Retail Products Sales: Value 2007-2012