Travel And Tourism in Georgia

Euromonitor International's Travel And Tourism in Georgia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services

Executive summary

Armed conflicts make travelling within Georgia unsafe for tourists and residents

Georgia is known for its conflict regions, such as Abkhazia, and the Kodorskoye and Pankisskoye canyons, which are associated with terrorism and criminal situations. Travelling is not safe in some regions of the country and few international tourists visit. In spite of the fact that formal armed fights for territorial integrity and political independence between Georgian and Abkhazian forces ended some years ago, robberies, armed attacks during tourist trips in Racha, and kidnapping of tourists in Svanetiya have made these regions of the country very dangerous for tourists. The beautiful beaches of the Black Sea Coast in Abkhazia remain deserted, even in tourist seasons.

Travelling to Georgia for Russians remains complicated by visa requirements

Following the abolition of visas for a number of countries in June 2005, more international tourists (especially from European countries) have become interested in Georgian resorts. Long-standing family and friendly relations between Georgians and Russians are responsible for a significant number of tourist arrivals from Russia. The figure could be even higher if Russian tourists were allowed to cross the Georgian border without obtaining visas. As yet, however, misunderstandings in political and economic spheres between Russia and Georgia (eg the Russian embargo on Georgian wine products) have prohibited the abolition of visas between the two countries.

Development of Georgian travel and tourism offers great opportunities for investors

The collapse of the Soviet Union caused degradation of travel and tourism in Georgia. Political instability and economic crises provoked the destruction of infrastructure and sharp decline of tourist activity. Most sanatoriums and tourist establishments were not financed by the state and were closed. Some of them were purchased by private companies, but most were destroyed. The new face of travel and tourism in Georgia offers great opportunities for investors during the forecast period. These opportunities include hotels and other travel accommodation facilities, catering, transportation, communication, information technologies, convention facilities and sports and recreation facilities, as well as financial services.

Transportation faces significant changes to meet growing demand for international travel and tourism

Rapid development of transportation in Georgia is required to cope with increasing numbers of international tourists and essential growth of traffic volume. The infrastructures for travel by road, rail, sea and air will need to be modernised and developed during the forecast period. Improvement of the local road quality will be especially important because travel by road represents the most popular means of travelling within the country. The beautiful mountains and views in Georgia have led to an increase in the popularity of car and bus/coach tours, and this will need the development of roadside infrastructure, including hotels.

Success of travel and tourism will depend on provision of specialist training

According to industry sources, there is a great need to develop specialist training for travel and tourism in Georgia. Specialist waiters, cooks, barmen and housemaids are needed for hotels and restaurants, and specialist tour guides are also required. Travel agents and state tourism bodies often receive complaints from national and foreign tourists about the lack of professionals in different travel and tourism sectors. However, travel and tourism education programmes will need serious investment, as well as the participation of international specialists.

Table of contents

EXECUTIVE SUMMARY

ARMED CONFLICTS MAKE TRAVELLING WITHIN GEORGIA UNSAFE FOR TOURISTS AND RESIDENTS

TRAVELLING TO GEORGIA FOR RUSSIANS REMAINS COMPLICATED BY VISA REQUIREMENTS

DEVELOPMENT OF GEORGIAN TRAVEL AND TOURISM OFFERS GREAT OPPORTUNITIES FOR INVESTORS

TRANSPORTATION FACES SIGNIFICANT CHANGES TO MEET GROWING DEMAND FOR INTERNATIONAL TRAVEL AND TOURISM

SUCCESS OF TRAVEL AND TOURISM WILL DEPEND ON PROVISION OF SPECIALIST TRAINING

KEY TRENDS AND DEVELOPMENTS

GOVERNMENT HAS BECOME PROACTIVE IN TRAVEL AND TOURISM DEVELOPMENT

Outlook

Impact

TRAVELLING WITHIN GEORGIA IS NOT SAFE FOR TOURISTS OR RESIDENTS

Outlook

Impact

NEW VISA RULES IN ORDER TO ATTRACT MORE TOURISTS

Outlook

Impact

TRAVEL AND TOURISM RESOURCES OF GEORGIA NEED RENOVATION

Outlook

Impact

TRAVEL ACCOMMODATION

TRENDS

PROSPECTS

TRANSPORTATION

TRENDS

PROSPECTS

TRAVEL RETAIL

TRENDS

PROSPECTS

MARKET DATA

Table 1 Length of Trip: 2000-2005

Table 2 Arrivals by Country of Origin: 2000-2005

Table 3 Arrivals by Method of Transport: 2000-2005

Table 4 Arrivals by Purpose of Visit: 2000-2005

Table 5 Departures: 2000-2005

Table 6 Departures by Destination: 2000-2005

Table 7 Departures by Mode of Transport: 2000-2005

Table 8 Departures by Purpose of Visit: 2000-2005

Table 9 Domestic Trips by Mode of Transport: 2000-2005

Table 10 Incoming Tourist Receipts: 2000-2005

Table 11 Incoming Tourist Receipts % Growth: 2000-2005

Table 12 Outgoing Tourism Expenditure: 2000-2005

Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005

Table 14 Domestic Tourist Expenditure: 2000-2005

Table 15 Forecast Arrivals by Country of Origin: 2005-2010

Table 16 Forecast Arrivals by Method of Transport: 2005-2010

Table 17 Forecast Departures: 2005-2010

Table 18 Forecast Departures by Destination: 2005-2010

Table 19 Forecast Departures by Mode of Transport: 2005-2010

Table 20 Forecast Incoming Tourist Receipts: 2005-2010

Table 21 Forecast Domestic Tourist Expenditure: 2005-2010

Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010

SECTOR DATA

Table 23 Hotels: Units 2000-2005

Table 24 Regional Hotel Parameters 2005

Table 25 Travel Accommodation Sales by Sector: Value 2000-2005

Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005

Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005

Table 28 Hotel Company Rankings 2005

Table 29 Forecast Hotels: Units 2005-2010

Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010

Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010

Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010

Table 33 Transportation Sales by Sector: Value 2000-2005

Table 34 Airline Company Rankings 2005

Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005

Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 37 Forecast Transportation Sales by Sector: Value 2005-2010

Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010

Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 40 Car Rental Sales: Value 2000-2005

Table 41 Car Rental Company Rankings 2005

Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005

Table 43 Forecast Car Rental Sales: Value 2005-2010

Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010

Table 45 Travel Retail Outlets: Units 2000-2005

Table 46 Travel Retail Sales: 2000-2005

Table 47 Travel Retail Internet Sales: Internet Transaction Value 2000-2005

Table 48 Travel Retail Company Rankings 2005

Table 49 Forecast Travel Retail Outlets: Units 2005-2010

Table 50 Forecast Travel Retail Sales: 2005-2010

Table 51 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010

Table 52 Tourist Attractions: Value 2000-2005

Table 53 Forecast Tourist Attractions: Value 2005-2010

DEFINITIONS

TRAVEL AND TOURISM

DEMAND FACTORS

Length of Trip

TOURISM PARAMETERS

Arrivals

Departures

Outgoing tourism expenditure

Domestic tourists

Domestic trips

Domestic tourist expenditure

TRAVEL ACCOMMODATION

Hotels

Other travel accommodation

Number of bed nights

Occupancy rates

Number of rooms and beds

TRANSPORTATION

Air

Other transportation

CAR RENTAL

TRAVEL RETAIL

TOURIST ATTRACTIONS

INTERNET SALES

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