Travel And Tourism in Ghana
Euromonitor International's Travel And Tourism in Ghana report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 57 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
One Million Tourists
The government is taking an active role in shaping Ghana’s tourism policy and promoting the country abroad. This helped to increase the number of tourist arrivals to over one million in 2007. A 4-year strategic tourism plan has been prepared to focus on this, which includes intensive awareness creation among Ghanaian companies, incentive packages and investment grants for travel and tourism operators.
Overseas Ghanaians Dominate Tourist Arrivals
Overseas Ghanaians and African-American tourists comprise the largest visitors to Ghana. Overseas Ghanaians made up an estimated one third of all arrivals in 2007 and contribute a large portion to incoming tourist receipts as well. However, they also pose a challenge to the travel and tourism industry because many of these visitors stay with family and friends; they generally do not stay in hotels. As a result, their overall tourist spending on goods and travel accommodation is lower than that of an average tourist.
Tourism Benefits from 50th Anniversary of Independence and African Nations Cup
Celebrating its 50th anniversary of Independence in 2007 has given Ghana the opportunity to raise awareness of the country as a tourist destination. The year-long celebration, with a different theme every month, has given a well-needed boost to the travel and tourism industry, with many foreign tourists and dignitaries attending the series of events. Together with improved services and the increasing number of travel accommodation reaching international standards, this has helped raise the profile of Ghana around the world.
The 2008 African Cup of Nations, hosted by Ghana in January/ February 2008, has kept up the momentum, with thousands of football fans attending the tournament.
Although events like these do not happen every year, they have managed to give Ghana centre stage and provided a crucial platform for the Ghana Tourism Board to capitalise on.
Ecotourism is an Emerging Trend
Ecotourism in Ghana is in a nascent stage. The country is rich in wildlife and the development of its various national parks could offer great potential to investors. Ghana’s ecotourism programme is targeting the Central Region, including Kakum National Park where forest elephants, primates, antelope and bird diversity are ideal to widen the tourism scope in the region.
Ecotourism still only represents a small portion of incoming tourism into Ghana. Investment in developing the infrastructure and accommodation such as ecolodges could see this particular category grow rapidly, providing high standards are met.
Positive Outlook for Travel and Tourism
There is a positive outlook for travel and tourism in Ghana. This is primarily as a result of the government’s commitment to the industry and the efforts of the Ministry of Tourism and tourism board. Also, the hosting of successful events such as the 50th anniversary celebrations and African Nations Cup reflect the huge potential in Ghana and send out a strong message about its preparedness to host other events in the future. The ongoing increasing interest in Ghana as a tourist destination is one of the positive outcomes of these events.
Table of contents
TRAVEL AND TOURISM IN GHANA : MARKET INSIGHT
EXECUTIVE SUMMARY
One Million Tourists
Overseas Ghanaians Dominate Tourist Arrivals
Tourism Benefits from 50th Anniversary of Independence and African Nations Cup
Ecotourism is an Emerging Trend
Positive Outlook for Travel and Tourism
KEY TRENDS AND DEVELOPMENTS
Government’s Tourism Policy
The 50th Anniversary of Ghana’s Independence
Ghana hosts African Nations Cup in 2008
Ecotourism Becomes More Popular
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007
Table 25 Forecast Tourist Attractions: Value 2007-2012
Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012
Table 27 Health and Wellness Tourism Sales: Value 2002-2007
Table 28 Forecast Health and Wellness Sales: Value 2007-2012
Table 29 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION IN GHANA
Headlines
Trends
Prospects
Sector Data
Table 30 Travel Accommodation Sales by Sector: Value 2002-2007
Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 32 Regional Hotel Parameters 2007
Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 36 Hotel Company Rankings 2005-2007
Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION IN GHANA
Headlines
Trends
Prospects
Sector Data
Table 40 Transportation Sales by Sector: Value 2002-2007
Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 42 Airline Company Rankings 2005-2007
Table 43 Forecast Transportation Sales by Sector: Value 2007-2012
Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL IN GHANA
Headlines
Trends
Prospects
Sector Data
Table 45 Car Rental Sales: Value 2002-2007
Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 47 Car Rental Company Rankings 2005-2007
Table 48 Forecast Car Rental Sales: Value 2007-2012
Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN GHANA
Headlines
Trends
Prospects
Sector Data
Table 50 Travel Retail Outlets: Units 2002-2007
Table 51 Travel Retail Products Sales: Value 2002-2007
Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 53 Travel Retail Products Company Rankings 2005-2007
Table 54 Forecast Travel Retail Outlets: Units 2007-2012
Table 55 Forecast Travel Retail Products Sales: Value 2007-2012
Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012