Travel And Tourism in Grenada
Euromonitor International's Travel And Tourism in Grenada report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Chapters: 8 | Tables: 55 | Publication date: May 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Tight economic conditions
The devastating 2004 hurricane season, coupled with untypical wet weather and active 2005 hurricane season presented major challenges to economic recovery. As a result, Grenada experienced a period of tight economic conditions characterised by huge agricultural losses, less room capacity, increasing unemployment and poor standards of living. In 2006, the continued support from the international community was pivotal in encouraging economic growth to prepare for future tourist seasons.
Preparing for the 2007 Cricket World Cup
Having been selected as one of the hosts of the 2007 Cricket World Cup, Grenada has partial responsibility for ensuring a successful tournament. However, with challenges also come opportunities, and local authorities are looking forward to promoting the country as a tourist destination. Therefore, full advantage is being taken of all entrepreneurial activities being developed around the event and programmes are being created to improve the overall quality of tourist facilities available.
Air carriers struggle in the face of higher oil prices
Between 2005 and 2006, airlines were left with no choice other than to pass costs onto consumers. Fortunately, aggressive competition within the industry was pivotal in driving real price reductions. That was not enough, however, to offset huge losses registered by carriers around the globe. Of those flying to Grenada, Caribbean Star, Air Jamaica and American Eagle were most affected. In September 2006, LIAT (previously known as Leeward Islands Air Transport) announced it would cut operations by 20% and lay off staff. The next month the board of directors reported that they were negotiating with Caribbean Star to merge the airlines. Around the same time, the government of Trinidad and Tobago decided to shut down BWIA because it was unprofitable. BWIA will stop flying in December 2006, and in January 2007 a new airline, Caribbean Airlines Limited, will take over its routes.
Capitalising on Fly-In programmes
The successful introduction by the Grenada Board of Tourism of the FAM Trip and TUI programme were pivotal in boosting tourist arrivals in the later part of the review period. By bringing over travel agents from the UK and Germany, local authorities ensured the product being sold was fully understood by some of its most valuable source markets.
Intense reconstruction
Just like other Caribbean countries hit by hurricane Ivan in 2004, Grenada went through a period of intense reconstruction in 2005. Despite having lost nearly 50% of its total hotel room capacity, the country managed to complete most of its repairs before the winter tourist season. By the end of 2005, most hotels had been renovated and a total of 500 rooms became available. The Coyaba Beach Resort, the Spice Island Beach Resort, the Blue Horizons Garden Resort and the Rex were just a few of the many hotels/resorts recommencing operations.
Table of contents
EXECUTIVE SUMMARY
TIGHT ECONOMIC CONDITIONS
PREPARING FOR THE 2007 CRICKET WORLD CUP
AIR CARRIERS STRUGGLE IN THE FACE OF HIGHER OIL PRICES
CAPITALISING ON FLY-IN PROGRAMMES
INTENSE RECONSTRUCTION
KEY TRENDS AND DEVELOPMENTS
2007 CRICKET WORLD CUP LEADS TO GREAT OPPORTUNITIES
Outlook
Impact
ACTIVE HURRICANES
Outlook
Impact
ESCALATING OIL PRICES
Outlook
Impact
NEW PASSPORT REQUIREMENTS
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
PROSPECTS
TRANSPORTATION
TRENDS
PROSPECTS
TRAVEL RETAIL SERVICES
TRENDS
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 28 Hotel Company Rankings 2005
Table 29 Forecast Hotels: Units 2005-2010
Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 33 Transportation Sales by Sector: Value 2000-2005
Table 34 Airline Company Rankings 2005
Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 37 Forecast Transportation Sales by Sector: Value 2005-2010
Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 40 Car Rental Sales: Value 2000-2005
Table 41 Car Rental Company Rankings 2005
Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 43 Forecast Car Rental Sales: Value 2005-2010
Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 45 Travel Retail Outlets: Units 2000-2005
Table 46 Travel Retail Sales: 2000-2005
Table 47 Travel Retail Internet Sales: Internet Transaction Value 2000-2005
Table 48 Travel Retail Company Rankings 2005
Table 49 Forecast Travel Retail Outlets: Units 2005-2010
Table 50 Forecast Travel Retail Sales: 2005-2010
Table 51 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 52 Tourist Attractions: Value 2000-2005
Table 53 Tourist Attractions Internet Sales: Internet Transaction Value 2001-2005
Table 54 Forecast Tourist Attractions: Value 2005-2010
Table 55 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES