Travel And Tourism in Guam
Euromonitor International's Travel And Tourism in Guam report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 54 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
A decline in Japanese arrivals leaves many operators struggling
Guam received fewer Japanese tourists in 2008, making it difficult for hotel operators to keep their businesses afloat. The poor economy in Japan, the devaluation in the US dollar and high fuel surcharges meant that Japanese people did not have as much confidence in their finances, and more people took a holiday in their own country. Many hotel operators also had to reduce their rates to attract more guests. As a result, more budget-conscious travellers and families visited Guam.
Corporate visitors increase with the military relocation to Guam
More corporate executives visited Guam to try to procure contracts from the military. The military build-up is a huge project which is being undertaken to relocate marines and their dependents from Okinawa by 2014. The military needs services to meet this deadline, and more contracts have been made available for procurement. Companies in the US sent their executives to “get a piece of the action”. As more money is injected, more contracts for procurement will be available, and so the number of corporate guests in hotels is expected to increase.
Fuel prices and price hikes impeded volume sales of airline tickets
Rising fuel prices forced airlines from Japan to raise their fuel surcharges, making air travel to Guam more expensive. As a result, fewer visitors from Japan visited the country in 2008. Japan Airlines reported that it could no longer absorb the rising cost of fuel, and needed to pass it on to consumers. Other airlines either reduced flights or plan to remove routes to Guam. Some tourists who would have ventured to Hawaii for their vacation visited the country. Most of them were high spending tourists, which benefited the travel retail market.
Car rentals rise thanks to compact cars
Compact cars are becoming more popular for rental amongst visitors. The rising price of fuel forced many visitors to use models which are cheaper to run. Guam does not have a good public transportation system; visitors either need to join tours or drive a car. More corporate executives and repeat visitors are renting cars in Guam.
Tourists on a budget and independent travellers boost operators’ incomes
More tourists travelling on a budget and independent travellers are visiting Guam and booking tours. Budget-conscious travellers look for discounts on accommodation, and splurge on tours and recreation. Independent travellers want to control their own itineraries, and do not purchase package tours. They want to use local tour operators which can provide cultural and nature tours.
Table of contents
TRAVEL AND TOURISM IN GUAM : MARKET INSIGHT
EXECUTIVE SUMMARY
A decline in Japanese arrivals leaves many operators struggling
Corporate visitors increase with the military relocation to Guam
Fuel prices and price hikes impeded volume sales of airline tickets
Car rentals rise thanks to compact cars
Tourists on a budget and independent travellers boost operators’ incomes
KEY TRENDS AND DEVELOPMENTS
Military build-up: boon or bane to tourism
Independent travellers increase in number
The decline in Japanese visitors spurs lateral thinking
Guam as a shopping destination is reaching its use-by date
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Tourist Attractions Internet Sales: Internet Transaction Value 2003-2008
Table 18 Forecast Tourist Attractions: Value 2008-2013
Table 19 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2008-2013
Table 20 Health and Wellness Tourism Sales: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Prospects
Sector Data
Table 21 Arrivals by Country of Origin: 2003-2008
Table 22 Arrivals by Method of Transport: 2003-2008
Table 23 Arrivals by Purpose of Visit: 2003-2008
Table 24 Incoming Tourist Receipts: Value 2003-2008
Table 25 Forecast Arrivals by Country of Origin: 2008-2013
Table 26 Forecast Arrivals by Method of Transport: 2008-2013
Table 27 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 28 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 29 Travel Accommodation Sales by Sector: Value 2003-2008
Table 30 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 31 Regional Hotel Parameters 2008
Table 32 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008
Table 33 Hotel Company Rankings 2005-2008
Table 34 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 35 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 36 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 37 Transportation Sales by Sector: Value 2003-2008
Table 38 Transportation Internet Sales: Internet Transaction Value 2003-2008
Table 39 Air Company Rankings 2005-2008
Table 40 Forecast Transportation Sales by Sector: Value 2008-2013
Table 41 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 42 Car Rental Sales: Value 2003-2008
Table 43 Car Rental Internet Sales: Internet Transaction Value 2003-2008
Table 44 Car Rental Company Rankings 2005-2008
Table 45 Forecast Car Rental Sales: Value 2008-2013
Table 46 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 47 Travel Retail Outlets: Units 2003-2008
Table 48 Travel Retail Products Sales: Value 2003-2008
Table 49 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008
Table 50 Travel Retail Products Company Rankings 2005-2008
Table 51 Forecast Travel Retail Outlets: Units 2008-2013
Table 52 Forecast Travel Retail Products Sales: Value 2008-2013
Table 53 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013