Travel And Tourism in Guatemala

Euromonitor International's Travel And Tourism in Guatemala report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Tables: 57  |  Publication date: Oct 2008
Cost: 
GBP260.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Fewer Salvadoran tourists

Arrivals of Salvadoran tourists in Guatemala declined during the Easter holidays in 2007. The reason behind this decline was the murder of three Salvadoran deputies, as well as their car driver, in Guatemala several days before. This tragic event inspired fear in Salvadoran citizens who regularly travel to Guatemala during this season. Instead, many of them chose Honduras as their destination, due also to its proximity.

Business tourism strengthens in Guatemala

Growth the tourism industry has been concentrated in the capital city, Guatemala City, and in the city, La Antigua Guatemala. Higher occupancy rates in these areas are a result of an increasing flow of business tourists. Ten of the twelve 5-star hotels in the country are also located in the capital.

Guatemala hosts the Olympic International Committee's 119th assembly

Guatemala received worldwide press coverage during the 119th Assembly of the International Olympic Committee (IOC) in 2007. Vladimir Putin, president of Russia, Roh Moo-Hyun, president of Korea, and Alfred Gusenbauer, federal chancellor of Austria, all went to Guatemala to promote their respective countries' bids to host the Winter Olympic Games in 2014. This attracted an unusual degree of global attention to the country.

Guatemala is chosen as the fifth leading geotourism destination

Guatemala was chosen by the National Geographic Society as the fifth leading geotourism destination in the world. Geotourism projects are intended to foster the sustainable growth of the tourism industry of a particular country by promoting its cultural and natural heritage. These projects also have a strong emphasis for preserving the environment whilst encouraging tourism. Improvement of the economic conditions of rural communities as well as international tourist promotion are amongst these projects' goals.

Table of contents

TRAVEL AND TOURISM IN GUATEMALA : MARKET INSIGHT

EXECUTIVE SUMMARY

Fewer Salvadoran tourists

Business tourism strengthens in Guatemala

Guatemala hosts the Olympic International Committee's 119th assembly

Guatemala is chosen as the fifth leading geotourism destination

KEY TRENDS AND DEVELOPMENTS

Insecurity frightens Salvadoran tourists

Business executives are a strong niche in Guatemala

The 119th assembly of the IOC takes place in Guatemala

MARKET INDICATORS

Table 1 Length of Domestic Trip: 2002-2007

Table 2 Length of Outbound Departure: 2002-2007

MARKET DATA

Table 3 Arrivals by Country of Origin: 2002-2007

Table 4 Arrivals by Method of Transport: 2002-2007

Table 5 Arrivals by Purpose of Visit: 2002-2007

Table 6 Incoming Tourist Receipts: Value 2002-2007

Table 7 Forecast Arrivals by Country of Origin: 2007-2012

Table 8 Forecast Arrivals by Method of Transport: 2007-2012

Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012

Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012

Table 11 Departures by Destination: 2002-2007

Table 12 Departures by Method of Transport: 2002-2007

Table 13 Departures by Purpose of Visit: 2002-2007

Table 14 Outgoing Tourist Expenditure: Value 2002-2007

Table 15 Forecast Departures by Destination: 2007-2012

Table 16 Forecast Departures by Method of Transport: 2007-2012

Table 17 Forecast Departures by Purpose of Visit: 2007-2012

Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012

Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007

Table 20 Domestic Tourist Expenditure: Value: 2002-2007

Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012

Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012

Table 23 Tourist Attractions: Value 2002-2007

Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007

Table 25 Forecast Tourist Attractions: Value 2007-2012

Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012

Table 27 Health and Wellness Tourism Sales: Value 2002-2007

Table 28 Forecast Health and Wellness Sales: Value 2007-2012

Table 29 Balance of Tourism Payments: Value 2002-2007

DEFINITIONS

Tourism Parameters

Travel accommodation

Transportation

Car rental

Travel retail

Internet sales

Summary 1 Research Sources

TRAVEL ACCOMMODATION IN GUATEMALA

Headlines

Trends

Prospects

Sector Data

Table 30 Travel Accommodation Sales by Sector: Value 2002-2007

Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007

Table 32 Regional Hotel Parameters 2007

Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007

Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007

Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007

Table 36 Hotel Company Rankings 2005-2007

Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012

Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012

Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012

TRANSPORTATION IN GUATEMALA

Headlines

Trends

Prospects

Sector Data

Table 40 Transportation Sales by Sector: Value 2002-2007

Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007

Table 42 Airline Company Rankings 2005-2007

Table 43 Forecast Transportation Sales by Sector: Value 2007-2012

Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012

CAR RENTAL IN GUATEMALA

Headlines

Trends

Prospects

Sector Data

Table 45 Car Rental Sales: Value 2002-2007

Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007

Table 47 Car Rental Company Rankings 2005-2007

Table 48 Forecast Car Rental Sales: Value 2007-2012

Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012

TRAVEL RETAIL IN GUATEMALA

Headlines

Trends

Prospects

Sector Data

Table 50 Travel Retail Outlets: Units 2002-2007

Table 51 Travel Retail Products Sales: Value 2002-2007

Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007

Table 53 Travel Retail Products Company Rankings 2005-2007

Table 54 Forecast Travel Retail Outlets: Units 2007-2012

Table 55 Forecast Travel Retail Products Sales: Value 2007-2012

Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012