Travel And Tourism in Italy
Euromonitor International's Travel And Tourism in Italy report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 109 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Russians discover Italy
In 2007, thanks to domestic low cost carriers such as WindJet and eVolavia which fly from/to Russia, Italy attracted a high number of Russian visitors. As travelling abroad is affordable for a much larger part of the Russian population, the Italian tourism industry is looking with interest at this emerging market, and the Italian government is promoting tourism through marketing campaigns that also translated into Russian.
Who will buy Alitalia?
The Italian government offered to sell Alitalia in December 2006. After the failure of the call for tenders during summer 2007, with potential buyers pulling out, negotiations remain pending. The fall of Romano Prodi’s government in January 2008 brought additional uncertainty about the sale process and the future of Alitalia.
Low cost carriers: “wings” for young people
The availability of low cost flights continued to expand in 2007, with an increasing number of routes and passengers travelling from/to Italy. Young people are especially keen to renounce the comfort of a scheduled flight and they often opt for low cost options that allow them to travel more often. A recent study carried out by the University of Bergamo showed that 53% of low cost travellers arriving at Orio al Serio airport in 2007 were 14-34-years-old, while the number of 65-year-old-and-over travellers was negligible.
The strong euro stimulates trips to the US
The strong euro and the favourable exchange rate with the US dollar made shopping trips to the US more attractive. As a result, Christmas trips to New York boomed (an increase of 30% over 2006) with flights fully booked until early 2008. According to ASTOI, the trade association of Italian tour operators, the US will be one of the most requested destinations in 2008.
B&B: 60% occupancy and constant growth thanks to the internet
2007 was another very positive year for Italian B&B: 60% occupancy and an average 3-day stay. The most typical guests were Italian couples. The main channel for B&B bookings was the internet while Germany provided the most foreign visitors.
Italia.it flops
Italia.it, the portal launched in 2007 as a result of the BIT tourist exhibition, was a big flop. Created with the specific purpose of presenting Italy’s tourism strengths and offers, it was instead at the centre of several controversies, mainly centred on its cost (more than EUR45 million). Moreover, the portal was not maintained and the information was quickly out-of-date. As a result, it was ironically renamed “the million portal bay” and closed at the beginning of 2008.
Table of contents
TRAVEL AND TOURISM IN ITALY : MARKET INSIGHT
EXECUTIVE SUMMARY
Russians discover Italy
Who will buy Alitalia?
Low cost carriers: “wings” for young people
The strong euro stimulates trips to the US
B&B: 60% occupancy and constant growth thanks to the internet
Italia.it flops
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government Policy and Sustainable Tourism
Consumer Lifestyles
Low Cost Carrier Development
Emerging Niches
Internet Developments
EU Enlargement Boosts the Number of Arrivals from New EU Countries
Property Offers Growth Potential for Second Homes Tourism
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ITALY
ALITALIA SPA - TRAVEL AND TOURISM - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Alitalia SpA: Key Facts
Summary 3 Alitalia SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Alitalia SpA: Competitive Position 2007
COSTA CROCIERE SPA - TRAVEL AND TOURISM - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Costa Crociere SpA: Key Facts
Summary 6 Costa Crociere SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Costa Crociere SpA: Competitive Position 2007
GIRAMONDO SPA - TRAVEL AND TOURISM - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Giramondo SpA: Key Facts
Summary 9 Giramondo SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Giramondo SpA: Competitive Position 2007
I VIAGGI DEL VENTAGLIO SPA - TRAVEL AND TOURISM - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 I Viaggi del Ventaglio SpA: Key Facts
Summary 12 I Viaggi del Ventaglio SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 I Viaggi del Ventaglio SpA: Competitive Position 2007
JOLLY HOTELS GRUPPO SPA - TRAVEL AND TOURISM - ITALY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Jolly Hotels Gruppo SpA: Key Facts
Summary 15 Jolly Hotels Gruppo SpA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Jolly Hotels Gruppo SpA: Competitive Position 2007
TOURISM FLOWS INBOUND IN ITALY
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN ITALY
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN ITALY
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN ITALY
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN ITALY
HEADLINES
TRENDS
AIRLINES
PRIVATE JET
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN ITALY
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN ITALY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN ITALY
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012