Travel And Tourism in Kazakhstan
Euromonitor International's Travel And Tourism in Kazakhstan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 51 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Growth in airlines and accommodation indicates stronger performance
Growing sales in airlines and accommodation was a reflection of growth in the wider travel and ourism industry. Encouraging arrival numbers from Western Europe and Asia revealed that more business travellers are making their way to Kazakhstan. More airline entrants and the presence of international hotel chains setting up bases in the country is looking to tap into the enormous potential of Kazakhstan’s tourism industry.
Cultural tourism takes precedence
Cultural tourism is prioritised to expand with the government acknowledging the pressing need to cultivate a sense of heritage among its citizens and at the same time promote cultural tourism as an appealing factor to inbound tourists. The government is engaging on various projects to tap into international expertise by engaging tourism experts in various fields to consult and construct cultural sites such as the Zhan Ile international tourist centre along the Kapshangi shore. Satellite cities are expected to benefit from the growth of cultural tourism.
International hotel chains emerge
International hotel chains are increasing their presence on Kazakhstan soil with more hotels planned during the forecast period. Business travellers have encouraged five-star hotels to flourish due to the costly room rates, and these hotels dominate the competitive landscape. There is a dearth of mid-range affordable accommodation for domestic and leisure tourists. Rixos Almaty opened in November 2008 with the Hilton and Marriott hotels chains looking to establish a stronger presence in Central Asia within the next couple of years.
Online transactions on the up
Online transactions continue to grow. The bulk of Internet transactions are made by foreign travellers with a very small number made by locals. International hotel chains have sparked this trend of online booking facilities. Internet access has grown throughout the two main cities Almaty and Astana although locals still prefer to make payments through more conventional channels. Online transactions for air travel are forecasted to record double-digit annual growth to 2013.
Tourism trade set to grow
With stronger flight connections and regional airlines looking to increase frequency of flights into Kazakhstan, greater accessibility will encourage more leisure travellers. Tourists from India and the Middle East are expected to be among the fastest growing groups of leisure travellers over the forecast period. Kazakhstan is growing to be key country to visit given its natural landscape and with its tourism board looking aggressively to promote tourism to Europeans, accommodation and travel retail sales look set to boom over the forecast period.
Table of contents
TRAVEL AND TOURISM IN KAZAKHSTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in airlines and accommodation indicates stronger performance
Cultural tourism takes precedence
International hotel chains emerge
Online transactions on the up
Tourism trade set to grow
KEY TRENDS AND DEVELOPMENTS
Government keen to develop cultural tourism infrastructure
International airlines look to participate into Kazakhstan’s air space
Kazakhs increasingly want to travel abroad rather than within the country
Business travellers continue to support accommodation sales
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Forecast Tourist Attractions: Value 2008-2013
Table 18 Health and Wellness Tourism Sales: Value 2003-2008
Table 19 Forecast Health and Wellness Sales: Value 2008-2013
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Prospects
Sector Data
Table 20 Arrivals by Country of Origin: 2003-2008
Table 21 Arrivals by Method of Transport: 2003-2008
Table 22 Arrivals by Purpose of Visit: 2003-2008
Table 23 Incoming Tourist Receipts: Value 2003-2008
Table 24 Forecast Arrivals by Country of Origin: 2008-2013
Table 25 Forecast Arrivals by Method of Transport: 2008-2013
Table 26 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 27 Forecast Incoming Tourist Receipts: Value 2008-2013
OUTBOUND TOURISM FLOWS
Headlines
Trends
Prospects
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2003-2008
Table 29 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 30 Regional Hotel Parameters 2008
Table 31 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008
Table 32 Hotel Company Rankings 2005-2008
Table 33 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 34 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 35 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 36 Transportation Sales by Sector: Value 2003-2008
Table 37 Transportation Internet Sales: Internet Transaction Value 2003-2008
Table 38 Air Company Rankings 2005-2008
Table 39 Forecast Transportation Sales by Sector: Value 2008-2013
Table 40 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 41 Car Rental Sales: Value 2003-2008
Table 42 Car Rental Internet Sales: Internet Transaction Value 2003-2008
Table 43 Car Rental Company Rankings 2005-2008
Table 44 Forecast Car Rental Sales: Value 2008-2013
Table 45 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 46 Travel Retail Outlets: Units 2003-2008
Table 47 Travel Retail Products Sales: Value 2003-2008
Table 48 Travel Retail Products Company Rankings 2005-2008
Table 49 Forecast Travel Retail Outlets: Units 2008-2013
Table 50 Forecast Travel Retail Products Sales: Value 2008-2013