Travel And Tourism in Liechtenstein
Euromonitor International's Travel And Tourism in Liechtenstein report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 51 | Publication date: Jan 2009
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Executive summary
Liechtenstein continues to recover from its travel and tourism slump
Foreign arrivals in Liechtenstein appear to be recovering from the all-time low of 2003. Visitor numbers grew for the fourth consecutive year in 2007, although numbers have yet to reach the peaks obtained in the 1980’s. Arrivals continue to be largely from Switzerland and Germany whose numbers have remained reasonably constant throughout the decline. The surge in visitor numbers is therefore from countries who are slightly further afield such as France, Belgium and the United Kingdom.
Stable winter, volatile summer
The volume of arrivals and overnight guests in the winter season, attracted by skiing in the Molbun area, has remained stable since the 1980s; the volatility in total demand within the Liechtenstein travel and tourism industry is almost entirely attributable to fluctuations in demand during the summer months from May to October.
Entry into the Schengen area rescheduled for 2009
Liechtenstein had planned to enter the Schengen area at the same time as its close friend and neighbour Switzerland. However, although Switzerland was granted entry in 2008, Liechtenstein’s application is still under discussion, and entry is currently scheduled for 2009. The introduction to the Schengen area is hoped to boost visitor numbers as there will be no border checks.
Transport access remains a problem, but plans are in place
Although there are three airports within 90 minutes’ drive of Vaduz, only one, Zurich, has a good network of international flights. As a result Liechtenstein has largely missed out on the current European trend for low-cost flights and weekend breaks. The regional railway plan to introduce a regional rapid transit system, due to be implemented by 2015, should alleviate the current traffic congestion and improve access to a considerable extent.
Opportunity for niche holidays needs to be exploited
Liechtenstein offers a great deal for the active tourist. The mountainous nature of the country enables visitors to participate in both winter and summer mountain sports such as skiing, snowboarding, mountain biking and rock climbing to name but a few. The small size of the country means that there are no long distances to travel after arrival and facilities are easily accessible. Whilst Liechtenstein is keen to maintain the exclusive nature of its ski resort Malbrun, the country needs to promote its niche of active winter and summer holidays in order to increase visitor numbers. It faces strong competition from all its neighbours who are also seeking this type of tourist.
Table of contents
TRAVEL AND TOURISM IN LIECHTENSTEIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Liechtenstein continues to recover from its travel and tourism slump
Stable winter, volatile summer
Entry into the Schengen area rescheduled for 2009
Transport access remains a problem, but plans are in place
Opportunity for niche holidays needs to be exploited
KEY TRENDS AND DEVELOPMENTS
Liechtenstein continues to recover from its travel and tourism slump
Liechtenstein’s Schengen hopes put back to 2009
A wider range of origins of foreign visitors
Domestic tourism remains stable
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Forecast Tourist Attractions: Value 2007-2012
Table 25 Health and Wellness Tourism Sales: Value 2002-2007
Table 26 Forecast Health and Wellness Sales: Value 2007-2012
Table 27 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION IN LIECHTENSTEIN
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2002-2007
Table 29 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 30 Regional Hotel Parameters 2007
Table 31 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 32 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 33 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 34 Hotel Company Rankings 2005-2007
Table 35 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 36 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 37 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION IN LIECHTENSTEIN
Headlines
Trends
Prospects
Sector Data
Table 38 Transportation Sales by Sector: Value 2002-2007
Table 39 Forecast Transportation Sales by Sector: Value 2007-2012
CAR RENTAL IN LIECHTENSTEIN
Headlines
Trends
Prospects
Sector Data
Table 40 Car Rental Sales: Value 2002-2007
Table 41 Car Rental Company Rankings 2005-2007
Table 42 Forecast Car Rental Sales: Value 2007-2012
Table 43 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN LIECHTENSTEIN
Headlines
Trends
Prospects
Sector Data
Table 44 Travel Retail Outlets: Units 2002-2007
Table 45 Travel Retail Products Sales: Value 2002-2007
Table 46 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 47 Travel Retail Products Company Rankings 2005-2007
Table 48 Forecast Travel Retail Outlets: Units 2007-2012
Table 49 Forecast Travel Retail Products Sales: Value 2007-2012
Table 50 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012