Travel And Tourism in Lithuania
Euromonitor International's Travel And Tourism in Lithuania report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 55 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Lithuania Enters the Schengen Zone
Enlargement of the Schengen Zone is expected to positively influence the flow of tourists in the Baltic region. Representatives of the Lithuanian tourism industry are concerned that joining the Schengen Zone will reduce the number of tourists from countries outside the European Union. A single visa will be needed for most of the EU, but the cost of visas for non-EU countries will rise, making visits more difficult for people from Belarus, Russia, Ukraine, Kazakhstan, India and China. Tourists from Belarus are especially important for the Lithuanian market.
Investments in Lithuania and National Tourism Development
At the beginning of January 2007, the European Bank for Reconstruction and Development (EBRD) had signed 45 investment agreements in Lithuania, totalling almost EUR461 million. This has helped to generate an additional EUR637 million from other sources. Some 65% of the investments are in the private sector. Lithuania is enjoying stable economic growth which creates a favourable environment for the development of the tourism industry. In summer 2007 Lithuania’s Cabinet of Ministers announced the National Programme of Tourism Development to run to 2010. The major objectives of the programme include the development and improvement of tourism infrastructure, tourism market development, and informational support to tourism growth in Lithuania. The financing of these tourism development projects will come from state funding, local government institutions, and EU structural funds.
Rural Tourism in Lithuania
Rural tourism in Lithuania has seen rapid development in recent years. The quality of rural tourism services in Lithuania has improved each year. The government started to actively support the sector in 2003. According to state statistics, the number of guests visiting Lithuanian farmsteads increased by 59% in 2007 to reach 246,000. Most rural tourism farmsteads are located in Utena county. In 2007, more than half of all rural tourism visitors to Lithuania stayed at rural tourism farmsteads in Utena and Vilnius counties. Lithuanian rural tourism has been facing a shortage of labour, due to the fact that many young people departed to seek work in other EU member states after 2004, when the country joined the European Union. It is expected that rural tourism in Lithuania will continue its development with increasing availability of higher-quality accommodation, spa services, canoeing and cycling.
Developing Awareness of the Baltic Region
International awareness of Lithuania and the other Baltic countries is still low and the three countries plan to do more to publicise themselves. Following Poland’s example, Lithuania continues to establish tourist information centres in major cities in foreign countries and takes part in business missions overseas. Each year the Tourism Department of the Ministry of Economy participates in at least 20 tourism exhibitions abroad. The Lithuanian Rural Tourism Association and the state Tourism Department have worked together to popularise rural tourism. Over the review period, the department has presented Lithuania as an attractive destination at more than 200 international conferences and exhibitions. In 2009, the first Lithuanian tourist information centre will be opened in China. Other priority targets include Japan, the UK, France and Spain.
Resort Development in Lithuania
Three traditional Lithuanian resorts Palanga, Birstonas and Druskininkai continue to develop their infrastructure, opening new hotels and developing spa services. Hotels in Palanga have opened mini spas offering European and Asian treatments. The number of tourists visiting Druskininkai, Palanga and Birstonas each year is rising. At present Druskininkai has around 10 hotels and eight sanatoriums in the town, some of which have been modernised into wellness and health centres. The biggest hotels and sanatoriums have been reconstructed using EU PHARE (Pologne, Hongrie Assistance à la Reconstruction Economique) funds.
Table of contents
TRAVEL AND TOURISM IN LITHUANIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Lithuania Enters the Schengen Zone
Investments in Lithuania and National Tourism Development
Rural Tourism in Lithuania
Developing Awareness of the Baltic Region
Resort Development in Lithuania
KEY TRENDS AND DEVELOPMENTS
Number of Tourists Increases in Lithuania
Lack of Work Force in the Tourism Sector
Domestic Tourism Growth
Hotel Industry Development
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Forecast Tourist Attractions: Value 2007-2012
Table 25 Health and Wellness Tourism Sales: Value 2002-2007
Table 26 Forecast Health and Wellness Sales: Value 2007-2012
Table 27 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION IN LITHUANIA
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2002-2007
Table 29 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 30 Regional Hotel Parameters 2007
Table 31 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 32 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 33 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 34 Hotel Company Rankings 2005-2007
Table 35 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 36 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 37 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION IN LITHUANIA
Trends
Prospects
Sector Data
Table 38 Transportation Sales by Sector: Value 2002-2007
Table 39 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 40 Airline Company Rankings 2005-2007
Table 41 Forecast Transportation Sales by Sector: Value 2007-2012
Table 42 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL IN LITHUANIA
Trends
Prospects
Sector Data
Table 43 Car Rental Sales: Value 2002-2007
Table 44 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 45 Car Rental Company Rankings 2005-2007
Table 46 Forecast Car Rental Sales: Value 2007-2012
Table 47 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN LITHUANIA
Trends
Prospects
Sector Data
Table 48 Travel Retail Outlets: Units 2002-2007
Table 49 Travel Retail Products Sales: Value 2002-2007
Table 50 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 51 Travel Retail Products Company Rankings 2005-2007
Table 52 Forecast Travel Retail Outlets: Units 2007-2012
Table 53 Forecast Travel Retail Products Sales: Value 2007-2012
Table 54 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012