Travel And Tourism in Lithuania
Euromonitor International's Travel And Tourism in Lithuania report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Chapters: 8 | Tables: 53 | Publication date: Jan 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Promotion of national tourism brand
EU membership affords large-scale opportunities for the development of tourism in Lithuania. Among the priority state tasks is undertaking a sustained campaign to market Lithuania abroad as a leisure and tourism destination, creating and publicising a national brand and establishing the desired identity for the country in international tourism markets. The main objective of this campaign is to introduce Lithuania as tourism country with attributes of quality, modernity, variety of interest, safety, culture and historical tradition. This campaign should raise the annual number of visitors and income generated by the tourism industry in the country.
Tourism income depends on range of entertainment services
International tourists visiting Lithuania complain about the considerable lack of entertainment resources in the country. Creation of entertainment and leisure centres is essential to attract both domestic and international tourists. Major problems are lack of information, undeveloped marketing activities, and lack of local enterprises. Limited financial resources make it impossible to prepare many cultural and entertainment objects for cultural and tourism purposes.
Lack of high quality hotel services in Lithuania
Lithuanian cities suffer from a shortage of hotels offering high quality services and large tourism-oriented hotels. Hosting international events is also problematic due to the lack of high quality hotels. The Lithuanian tourism authorities are trying to attract more international hotel brands. Recently, however, Lithuania has seen significant changes in the national hotel environment: old hotels have been renovated and modernised, and new hotels constructed in line with contemporary European standards.
Lithuania’s best resorts suffer from new visa rules
The Lithuanian tourist industry is worried about the declining number of Russians visiting the country – a trend which is expected to continue. The number of Russian tourists in Palanga at the end of the review period was down by around 25%. The factor contributing to this fall is changes to the way of obtaining visas for Russian tourists. Due to new accreditation rules, the number of travel agencies offering Russian tourists trips to Lithuania decreased from 53 to only eight. Many Russian tourist agencies are recommending their customers visit o neighbouring countries such as Latvia or Poland, which have more liberal visa requirements.
Transportation faces significant changes
An increasing number of international tourists and essential growth of traffic volume explain the rapid development of the transportation environment in Lithuania. The road, rail, seaport and airport infrastructure require modernisation and development. Vilnius International Airport is currently expanding its infrastructure. The Lithuanian Government is also working to further improve local road quality. These activities also include projects to develop bicycle tourism in Lithuania, in particular the construction of seaside bicycle roads.
Table of contents
EXECUTIVE SUMMARY
PROMOTION OF NATIONAL TOURISM BRAND
TOURISM INCOME DEPENDS ON RANGE OF ENTERTAINMENT SERVICES
LACK OF HIGH QUALITY HOTEL SERVICES IN LITHUANIA
LITHUANIA’S BEST RESORTS SUFFER FROM NEW VISA RULES
TRANSPORTATION FACES SIGNIFICANT CHANGES
KEY TRENDS AND DEVELOPMENTS
LITHUANIA CAN GET MORE FROM TRAVEL AND TOURISM
Outlook
Impact
VISA REQUIREMENTS IMPEDE TOURIST FLOW FROM RUSSIA
Outlook
Impact
POOR ENTERTAINMENT INDUSTRY REDUCES TOURIST ATTRACTION OF THE COUNTRY
Outlook
Impact
FAVOURABLE PRECONDITIONS FOR DEVELOPMENT OF RURAL TOURISM IN LITHUANIA
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
PROSPECTS
TRANSPORTATION
TRENDS
PROSPECTS
TRAVEL RETAIL
TRENDS
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 28 Hotel Company Rankings 2005
Table 29 Forecast Hotels: Units 2005-2010
Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 33 Transportation Sales by Sector: Value 2000-2005
Table 34 Airline Company Rankings 2005
Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 37 Forecast Transportation Sales by Sector: Value 2005-2010
Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 40 Car Rental Sales: Value 2000-2005
Table 41 Car Rental Company Rankings 2005
Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 43 Forecast Car Rental Sales: Value 2005-2010
Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 45 Travel Retail Outlets: Units 2000-2005
Table 46 Travel Retail Sales: 2000-2005
Table 47 Travel Retail Internet Sales: Internet Transaction Value 2000-2005
Table 48 Travel Retail Company Rankings 2005
Table 49 Forecast Travel Retail Outlets: Units 2005-2010
Table 50 Forecast Travel Retail Sales: 2005-2010
Table 51 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 52 Tourist Attractions: Value 2000-2005
Table 53 Forecast Tourist Attractions: Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES