Travel
Travel and Tourism

Travel And Tourism in Macedonia

Macedonia

Euromonitor International's Travel And Tourism in Macedonia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Tables: 50  |  Publication date: Jan 2009
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GBP260.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Tourism remains one of the most sustainable industries in the country

With few natural mineral resources, Macedonia as a landlocked and mountainous country has few other industries that would be as sustainable as tourism. With potential for winter sports tourism, extensive ‘coastline’ through its many large lakes, and rich cultural and historical heritage Macedonia has considerable scope for development. The real question is why it remains so undeveloped?

Better relations with neighbours would improve the industry

Macedonia borders Albania to the west and has a large ethnic Albania population of its own which led the country to the edge of internal conflict at the beginning of the millennium. Relations between the two countries have not improved. On the other hand, Greece does not recognise the country’s name and even closed its border to Macedonia for a time in the late 1990s. Serbia still regards Macedonia as under its influence as does Bulgaria, which recently joined the EU and will be obliged to join the Schengen Zone border control area, making travel between the countries much more difficult. Both Serbia and Bulgaria are also relatively poor. However, the most problematic neighbour is Kosovo, an autonomous area legally still part of Serbia but de facto independent since NATO intervention in 2001 and its declaration of independence in early 2008. The border between the two countries has historically been problematic and ethnic Albanians still live on both sides of the border. With a decision regarding its final status still pending it is likely to be a source of instability for years to come. All these issues influence the key factor that helps most countries develop their tourism industry – visitors from neighbouring countries. If relations were to improve and the borders cease to be a problem, travellers from neighbouring countries could lead to a tourism boom in Macedonia.

Economic and political development would boost tourism growth

Even without neighbouring visitors’ contribution to tourism spending the industry could still develop as evidenced by Bulgaria. However, this would require much investment, mainly foreign as the country has limited potential for domestic investment. Air travel would be strategically important in the drive to bring in more foreign tourists. Less regulation would also improve the entrepreneurial drive. Indeed, some improvements are visible and beginning to show results. The start of EU accession negotiations would improve the prospects of political and economic change and attract investors to develop the industry. As at the end of 2008, however, these talks were yet to get under way, although Macedonia’s foreign minister is convinced that accession will be achieved “by 2013”.

Table of contents

TRAVEL AND TOURISM IN MACEDONIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Tourism remains one of the most sustainable industries in the country

Better relations with neighbours would improve the industry

Economic and political development would boost tourism growth

KEY TRENDS AND DEVELOPMENTS

Politics Crucial in Near Future

Competing for Growth

Regional Issues

MARKET INDICATORS

Table 1 Length of Domestic Trip: 2002-2007

Table 2 Length of Outbound Departure: 2002-2007

MARKET DATA

Table 3 Arrivals by Country of Origin: 2002-2007

Table 4 Arrivals by Method of Transport: 2002-2007

Table 5 Arrivals by Purpose of Visit: 2002-2007

Table 6 Incoming Tourist Receipts: Value 2002-2007

Table 7 Forecast Arrivals by Country of Origin: 2007-2012

Table 8 Forecast Arrivals by Method of Transport: 2007-2012

Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012

Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012

Table 11 Departures by Destination: 2002-2007

Table 12 Departures by Method of Transport: 2002-2007

Table 13 Departures by Purpose of Visit: 2002-2007

Table 14 Outgoing Tourist Expenditure: Value 2002-2007

Table 15 Forecast Departures by Destination: 2007-2012

Table 16 Forecast Departures by Method of Transport: 2007-2012

Table 17 Forecast Departures by Purpose of Visit: 2007-2012

Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012

Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007

Table 20 Domestic Tourist Expenditure: Value: 2002-2007

Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012

Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012

Table 23 Tourist Attractions: Value 2002-2007

Table 24 Forecast Tourist Attractions: Value 2007-2012

Table 25 Health and Wellness Tourism Sales: Value 2002-2007

Table 26 Forecast Health and Wellness Sales: Value 2007-2012

Table 27 Balance of Tourism Payments: Value 2002-2007

DEFINITIONS

Tourism Parameters

Travel accommodation

Transportation

Car rental

Travel retail

Internet sales

Summary 1 Research Sources

TRAVEL ACCOMMODATION IN MACEDONIA

Headlines

Trends

Prospects

Sector Data

Table 28 Travel Accommodation Sales by Sector: Value 2002-2007

Table 29 Travel Accommodation Outlets by Sector: Units 2002-2007

Table 30 Regional Hotel Parameters 2007

Table 31 Travel Accommodation by Sector: Number of Rooms 2005-2007

Table 32 Travel Accommodation by Sector: Number of Beds 2005-2007

Table 33 Hotel Company Rankings 2005-2007

Table 34 Forecast Travel Accommodation Sales by Sector: Value 2007-2012

Table 35 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012

TRANSPORTATION IN MACEDONIA

Headlines

Trends

Prospects

Sector Data

Table 36 Transportation Sales by Sector: Value 2002-2007

Table 37 Transportation Internet Sales: Internet Transaction Value 2002-2007

Table 38 Airline Company Rankings 2005-2007

Table 39 Forecast Transportation Sales by Sector: Value 2007-2012

Table 40 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012

CAR RENTAL IN MACEDONIA

Headlines

Trends

Prospects

Sector Data

Table 41 Car Rental Sales: Value 2002-2007

Table 42 Car Rental Company Rankings 2005-2007

Table 43 Forecast Car Rental Sales: Value 2007-2012

TRAVEL RETAIL IN MACEDONIA

Headlines

Trends

Prospects

Sector Data

Table 44 Travel Retail Outlets: Units 2002-2007

Table 45 Travel Retail Products Sales: Value 2002-2007

Table 46 Travel Retail Products Company Rankings 2005-2007

Table 47 Forecast Travel Retail Outlets: Units 2007-2012

Table 48 Forecast Travel Retail Products Sales: Value 2007-2012

Table 49 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012

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