Travel And Tourism in Macedonia

Euromonitor International's Travel And Tourism in Macedonia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services

Executive summary

Security concerns continue to prevent faster growth

Although Macedonia has been spared the severity of conflict which has endured in other Balkan countries, the country has nonetheless not escaped unscathed. Even a small internal conflict between Albanians and Macedonians has resulted in security concerns which have negatively impacted on the tourist industry. However, even more importantly, almost all of the country’s neighbouring countries are still embroiled in political troubles and economic stagnation. As a result, Macedonia has been unable to count on one of the normally most important factors in the development of its tourist industry – tourists from neighbouring countries. With low domestic travel receipts, the tourist industry remains patchy.

Stability will create opportunities but substantial investment will be needed

Macedonia’s tourist industry will grow by either attracting foreign tourists – probably from the EU – or via the increased prosperity of its neighbours which might spill over into additional tourism receipts within its own borders. Even if the second option seems unlikely in the short term, this is the main prospect for long term growth. In the meantime, the development of tourism from the EU will need to be developed carefully and systematically. It seems that even with macroeconomic stability, the government will need to do a lot more to develop this industry. It will need to: attract foreign investment; ensure local entrepreneurs have good competitive conditions; develop and improve legislation; and ensure and improve security.

Entrepreneurial spirit and competition needed to ensure expansion

Another factor that will influence the development of the tourist industry will be a competitive environment between businesses. At the moment this remains less than optimal due to the small amount of players in the tourist industry as a whole. However it is expected that as demand grows, competition will intensify leading to an improvement in the industry and customer service in particular.

Future could be bright

The removal of many of the hindrances Macedonia currently faces could result in greater potential for the future development of the tourist industry. As the prospects for the country’s economy seem to be good through possible accession to the EU, government activity and a focus on niche ranges such as hunting tourism, cultural tourism and even large-scale development of mountain lakes, could ensure a bright future for tourism in Macedonia. Tourism could even become one of the leading industries in the country’s general development.

but problems will remain

However, the prolonged negotiations about the final status of Kosovo could result in a continuation of security concerns on Macedonia’s borders and influence the industry in general. Relations are also still strained between Macedonia and Greece, its most prospective neighbour and a natural target for tourism receipts. All Macedonia can do is follow the path of integration into the EU to help boost its opportunities for both economic and industry growth in the long term.

Table of contents

EXECUTIVE SUMMARY

SECURITY CONCERNS CONTINUE TO PREVENT FASTER GROWTH

STABILITY WILL CREATE OPPORTUNITIES BUT SUBSTANTIAL INVESTMENT WILL BE NEEDED

ENTREPRENEURIAL SPIRIT AND COMPETITION NEEDED TO ENSURE EXPANSION

FUTURE COULD BE BRIGHT

BUT PROBLEMS WILL REMAIN

KEY TRENDS AND DEVELOPMENTS

PROBLEMS IN NEIGHBOURING COUNTRIES POSE A PROBLEM FOR GROWTH

Outlook: security and other hindrances could improve

Impact: air transportation will be crucial

COMPETING FOR GROWTH

Outlook: EU accession will help boost competition

Impact: diversification, private investments and lower prices

TRAVEL RETAIL DEPENDENT ON OUTGOING TOURISM

Outlook: growth of travel retailers will attract incoming tourists

Impact: increased tourism activity and receipts

TRAVEL ACCOMMODATION

TRENDS

PROSPECTS

TRANSPORTATION

TRENDS

PROSPECTS

TRAVEL RETAIL

TRENDS

PROSPECTS

MARKET DATA

Table 1 Length of Trip: 2000-2005

Table 2 Arrivals by Country of Origin: 2000-2005

Table 3 Arrivals by Method of Transport: 2000-2005

Table 4 Arrivals by Purpose of Visit: 2000-2005

Table 5 Departures: 2000-2005

Table 6 Departures by Destination: 2000-2005

Table 7 Departures by Mode of Transport: 2000-2005

Table 8 Departures by Purpose of Visit: 2000-2005

Table 9 Domestic Trips by Mode of Transport: 2000-2005

Table 10 Incoming Tourist Receipts: 2000-2005

Table 11 Incoming Tourist Receipts % Growth: 2000-2005

Table 12 Outgoing Tourism Expenditure: 2000-2005

Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005

Table 14 Domestic Tourist Expenditure: 2000-2005

Table 15 Forecast Arrivals by Country of Origin: 2005-2010

Table 16 Forecast Arrivals by Method of Transport: 2005-2010

Table 17 Forecast Departures: 2005-2010

Table 18 Forecast Departures by Destination: 2005-2010

Table 19 Forecast Departures by Mode of Transport: 2005-2010

Table 20 Forecast Incoming Tourist Receipts: 2005-2010

Table 21 Forecast Domestic Tourist Expenditure: 2005-2010

Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010

SECTOR DATA

Table 23 Hotels: Units 2000-2005

Table 24 Regional Hotel Parameters 2005

Table 25 Travel Accommodation Sales by Sector: Value 2000-2005

Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005

Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005

Table 28 Hotel Company Rankings 2005

Table 29 Forecast Hotels: Units 2005-2010

Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010

Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010

Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010

Table 33 Transportation Sales by Sector: Value 2000-2005

Table 34 Airline Company Rankings 2005

Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005

Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 37 Forecast Transportation Sales by Sector: Value 2005-2010

Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010

Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 40 Car Rental Sales: Value 2000-2005

Table 41 Car Rental Company Rankings 2005

Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005

Table 43 Forecast Car Rental Sales: Value 2005-2010

Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010

Table 45 Travel Retail Outlets: Units 2000-2005

Table 46 Travel Retail Sales: 2000-2005

Table 47 Travel Retail Internet Sales: Internet Transaction Value 2000-2005

Table 48 Travel Retail Company Rankings 2005

Table 49 Forecast Travel Retail Outlets: Units 2005-2010

Table 50 Forecast Travel Retail Sales: 2005-2010

Table 51 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010

Table 52 Tourist Attractions: Value 2000-2005

Table 53 Forecast Tourist Attractions: Value 2005-2010

Table 54 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2005-2010

DEFINITIONS

TRAVEL AND TOURISM

DEMAND FACTORS

Length of Trip

TOURISM PARAMETERS

Arrivals

Departures

Outgoing tourism expenditure

Domestic tourists

Domestic trips

Domestic tourist expenditure

TRAVEL ACCOMMODATION

Hotels

Other travel accommodation

Number of bed nights

Occupancy rates

Number of rooms and beds

TRANSPORTATION

Air

Other transportation

CAR RENTAL

TRAVEL RETAIL

TOURIST ATTRACTIONS

INTERNET SALES

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