Travel And Tourism in Macedonia
Euromonitor International's Travel And Tourism in Macedonia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 50 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Tourism remains one of the most sustainable industries in the country
With few natural mineral resources, Macedonia as a landlocked and mountainous country has few other industries that would be as sustainable as tourism. With potential for winter sports tourism, extensive ‘coastline’ through its many large lakes, and rich cultural and historical heritage Macedonia has considerable scope for development. The real question is why it remains so undeveloped?
Better relations with neighbours would improve the industry
Macedonia borders Albania to the west and has a large ethnic Albania population of its own which led the country to the edge of internal conflict at the beginning of the millennium. Relations between the two countries have not improved. On the other hand, Greece does not recognise the country’s name and even closed its border to Macedonia for a time in the late 1990s. Serbia still regards Macedonia as under its influence as does Bulgaria, which recently joined the EU and will be obliged to join the Schengen Zone border control area, making travel between the countries much more difficult. Both Serbia and Bulgaria are also relatively poor. However, the most problematic neighbour is Kosovo, an autonomous area legally still part of Serbia but de facto independent since NATO intervention in 2001 and its declaration of independence in early 2008. The border between the two countries has historically been problematic and ethnic Albanians still live on both sides of the border. With a decision regarding its final status still pending it is likely to be a source of instability for years to come. All these issues influence the key factor that helps most countries develop their tourism industry – visitors from neighbouring countries. If relations were to improve and the borders cease to be a problem, travellers from neighbouring countries could lead to a tourism boom in Macedonia.
Economic and political development would boost tourism growth
Even without neighbouring visitors’ contribution to tourism spending the industry could still develop as evidenced by Bulgaria. However, this would require much investment, mainly foreign as the country has limited potential for domestic investment. Air travel would be strategically important in the drive to bring in more foreign tourists. Less regulation would also improve the entrepreneurial drive. Indeed, some improvements are visible and beginning to show results. The start of EU accession negotiations would improve the prospects of political and economic change and attract investors to develop the industry. As at the end of 2008, however, these talks were yet to get under way, although Macedonia’s foreign minister is convinced that accession will be achieved “by 2013”.
Table of contents
TRAVEL AND TOURISM IN MACEDONIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Tourism remains one of the most sustainable industries in the country
Better relations with neighbours would improve the industry
Economic and political development would boost tourism growth
KEY TRENDS AND DEVELOPMENTS
Politics Crucial in Near Future
Competing for Growth
Regional Issues
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Forecast Tourist Attractions: Value 2007-2012
Table 25 Health and Wellness Tourism Sales: Value 2002-2007
Table 26 Forecast Health and Wellness Sales: Value 2007-2012
Table 27 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION IN MACEDONIA
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2002-2007
Table 29 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 30 Regional Hotel Parameters 2007
Table 31 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 32 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 33 Hotel Company Rankings 2005-2007
Table 34 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 35 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
TRANSPORTATION IN MACEDONIA
Headlines
Trends
Prospects
Sector Data
Table 36 Transportation Sales by Sector: Value 2002-2007
Table 37 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 38 Airline Company Rankings 2005-2007
Table 39 Forecast Transportation Sales by Sector: Value 2007-2012
Table 40 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL IN MACEDONIA
Headlines
Trends
Prospects
Sector Data
Table 41 Car Rental Sales: Value 2002-2007
Table 42 Car Rental Company Rankings 2005-2007
Table 43 Forecast Car Rental Sales: Value 2007-2012
TRAVEL RETAIL IN MACEDONIA
Headlines
Trends
Prospects
Sector Data
Table 44 Travel Retail Outlets: Units 2002-2007
Table 45 Travel Retail Products Sales: Value 2002-2007
Table 46 Travel Retail Products Company Rankings 2005-2007
Table 47 Forecast Travel Retail Outlets: Units 2007-2012
Table 48 Forecast Travel Retail Products Sales: Value 2007-2012
Table 49 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012