Travel And Tourism in Mexico
Euromonitor International's Travel And Tourism in Mexico report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 106 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
An industry in transformation
In 2007, the low cost carriers continued their strong growth to account for 17% of seats sold. The numerous carriers continued their price war. The legacy carriers, Aeromexico and Mexicana, tried to meet the lower prices, but lost passengers on domestic routes. However, international routes, into which many low cost carriers have yet to branch, fared well for these carriers. The government has also stated that it will grant new concessions for additional start-ups.
The government stepped up its inspections of airlines, and as a result, many regional carriers were grounded in the course of the year, with Lineas Aereas Azteca forced to exit the market permanently. The government also sold off its stake in Aeromexico in October 2007 to Banamex and other investors for US$249 million.
Chichén Itzá: a new wonder
The government, along with private partners, spent US$1 million to promote the archaeological zone of Chichén Itzá as a contender for one of the New Seven Wonders, which it earned in July 2007. The national government and the Tourism Board believe that the title will double the number of visitors in the near future.
As consequence, specific projects and the launch of new tourism products are being analysed. A specific budget will be designed for expansion in services, accommodation and transportation. The increased tourism flow to the area is likely to benefit the whole Riviera Maya area.
Hotel/resort spas show consistent growth
Due previous years’ exponential growth in spas, investors have a special interest in the establishment of hotel/resort spas in tourism centres. The rise of new resort spas has been encouraged by both national and inbound tourists’ interest in the services offered in these centres, along with the natural beauty of the tourist destinations. Additionally, a new segment in the market is businessmen, who are becoming interested in these services, spending an average of US$150 per visit.
However, given such sudden expansion and the lack of official sanitary and quality regulations, the Health Ministry with the Latin America Spa Association are setting up norms to regulate the personnel and establishment conditions.
WHTI impact in Mexico
The US government implemented the first phase of the West Hemisphere Travel Initiative (WHTI) on 23 January 2007 for air travel. The initiative requires an official passport for all those travelling to or from the US, and applies to all the countries in America (Canada, Mexico, Central America, South America, Bermuda and the Caribbean).
The implementation in Mexico has not shown a real impact on incoming tourism. The flow of US and Canadian tourists registered a slight increase in 2007, of 3% and 2%, respectively. The initiative had an influence on border tourism, which declined, even though land crossings do not require a passport until January 2008. The decline in border tourists was compensated by stronger growth in air arrivals.
Promotion of Mexico as a premium tourist destination
The travel and tourism industry and its development is a clear priority for the Calderon government, which is reflected in the financial plan and activities of his first presidential year.
In 2007 the Mexico Tourism Board (MTB) assigned Mx$1.8 billion for the development and promotion of tourism in the country. The main purpose was to endorse Mexico’s image as a tourist destination of excellence. The Consejo de Promoción Turística de México (CPTM) participated in six international tourism fairs in Asia and Europe, attended 556 promotional events and released publicity campaigns. In addition, the trademark MEXICO has been strongly encouraged through advertisements on radio and television and in press and on the internet. As a result, total visits to the MTB website (www.visitmexico.com) increased by 40% in 2007. For 2008 the objective is to continue these activities, and there is a 60% increase in the annual budget, reaching Mx$2.9 billion.
Mexico reinforces its integrally planned centres
In 2007 the government in Mexico allocated Mx$297 million to 256 projects regarding infrastructure and services, urban image and equipment in key tourist destinations. This budget represented a 178% increase on the 2006 figure. In addition, Fondo Nacional de Fomento al Turismo (FONATUR) enforced its maintenance and consolidation activities for the tourism infrastructure of the five Integrally Planned Centres: Cancun, Ixtapa, Huatulco, Los Cabos and Loreto; these amounted a total investment of Mx$156 million, which was a 66% increase over the 2006 figure.
At the same time, new projects are being implemented, such as the Integrally Planned Centres of Nayarit, Costa Maya and Mar de Cortes.
Table of contents
TRAVEL AND TOURISM IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
An industry in transformation
Chichén Itzá: a new wonder
Hotel/resort spas show consistent growth
WHTI impact in Mexico
Promotion of Mexico as a premium tourist destination
Mexico reinforces its integrally planned centres
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche categories
Internet developments
Table 1 Internet Usage 2007
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
Balance of Payments
MARKET INDICATORS
Table 2 Leave Entitlement: Volume 2005-2007
Table 3 Holiday Demographic Trends 2002-2007
Table 4 Holiday Takers by Sex 2002-2007
Table 5 Holiday Takers by Age 2002-2007
Table 6 Length of Domestic Trip: 2002-2007
Table 7 Length of Outbound Departure: 2002-2007
Table 8 Seasonality of Trips 2005-2007
MARKET DATA
Table 9 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
ABC AEROLINEAS SA DE CV (INTERJET) - TRAVEL AND TOURISM - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ABC Aerolineas SA de CV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 ABC Aerolineas SA de CV: Competitive Position 2006
CONSORCIO AVIACSA SA DE CV - TRAVEL AND TOURISM - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Consorcio Aviacsa SA de CV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Consorcio Aviacsa SA de CV: Competitive Position 2007
GRUPO EMPRESARIAL ANGELES SA DE CV - TRAVEL AND TOURISM - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Grupo Empresarial Angeles SA de CV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Grupo Empresarial Angeles SA de CV: Competitive Position 2007
GRUPO POSADAS - TRAVEL AND TOURISM - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Grupo Posadas SA de CV: Key Facts
Summary 9 Grupo Posadas SA de CV: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Grupo Posadas SA de CV: Competitive Position 2006
TOURISM FLOWS INBOUND IN MEXICO
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 10 Arrivals by Country of Origin: 2002-2007
Table 11 Leisure Arrivals by Type 2005-2007
Table 12 Business Arrivals: MICE Penetration 2005-2007
Table 13 Arrivals by Method of Transport: 2002-2007
Table 14 Arrivals by Purpose of Visit: 2002-2007
Table 15 Incoming Tourist Receipts by Country: Value 2002-2007
Table 16 Tourism Expenditure by Sector: Value 2002-2007
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 18 Forecast Arrivals by Country of Origin: 2007-2012
Table 19 Forecast Arrivals by Method of Transport: 2007-2012
Table 20 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN MEXICO
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2002-2007
Table 23 Leisure Departures by Type 2005-2007
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 25 Departures by Method of Transport: 2002-2007
Table 26 Departures by Purpose of Visit: 2002-2007
Table 27 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 28 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 30 Forecast Departures by Destination: 2007-2012
Table 31 Forecast Departures by Method of Transport: 2007-2012
Table 32 Forecast Departures by Purpose of Visit: 2007-2012
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN MEXICO
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2002-2007
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 36 Domestic Tourist Expenditure: Value: 2002-2007
Table 37 Expenditure per Domestic Trip: 2002-2007
Table 38 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 39 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 40 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN MEXICO
HEADLINES
TRENDS
HOTELS
Table 41 Internet Users by Age that Reserve Travel Accommodation Online 2007
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 42 Travel Accommodation Sales by Sector: Value 2002-2007
Table 43 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 44 Regional Hotel Parameters 2007
Table 45 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 46 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 47 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 48 Hotel National Brand Owners by Market Share 2003-2007
Table 49 Hotels National Brand Owners by Key Performance Indicators 2007
Table 50 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 51 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 52 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN MEXICO
HEADLINES
TRENDS
AIRLINES
Table 53 Internet Users by Age that Reserve Airline Tickets Online 2007
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Transportation Sales by Sector: Value 2002-2007
Table 55 Airline Capacity: 2002-2007
Table 56 Airline Utilisation: 2002-2007
Table 57 Airline % Utilisation 2002-2007
Table 58 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 59 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 60 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 61 Airline Market Shares 2003-2007
Table 62 Airlines National Brand Owners by Key Performance Indicators 2007
Table 63 Forecast Transportation Sales by Sector: Value 2007-2012
Table 64 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Car Rental Sales by Sector and Location: Value 2002-2007
Table 66 Structure of Car Rental Market: 2002-2007
Table 67 Average Car Rental Duration by Sector 2004-2007
Table 68 Average Car Rental Duration: % Breakdown 2004-2007
Table 69 Time of Booking: % Breakdown 2005-2007
Table 70 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 71 Car Rental Market Shares 2003-2007
Table 72 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 73 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 74 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN MEXICO
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Travel Retail Outlets by Sector: Units 2002-2007
Table 76 Travel Retail Products Sales: Value 2002-2007
Table 77 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 78 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 79 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 80 Travel Retail Products Market Shares 2003-2007
Table 81 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 82 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 83 Forecast Travel Retail Products Sales: Value 2007-2012
Table 84 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Tourist Attractions by Sector: Value 2002-2007
Table 86 Tourist Attractions by Sector: 2002-2007
Table 87 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 88 Leading Tourist Attractions by Visitors 2002-2007
Table 89 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 90 Forecast Tourist Attractions by Sector: 2007-2012
Table 91 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN MEXICO
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 92 Number of Hotel/Resort Spas: Units 2002-2007
Table 93 Spa Sales by Type: Value 2002-2007
Table 94 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 95 Spa Consumer Markets: Arrivals 2005-2007
Table 96 Forecast Spa Sales by Type: Value 2007-2012