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Travel and Tourism

Travel And Tourism in Moldova

Moldova

Euromonitor International's Travel And Tourism in Moldova report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Tables: 55  |  Publication date: Jan 2009
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Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Moldova needs to improve attractiveness as tourist destination

Moldova needs to improve its attractiveness as a tourist destination. Some of the negative factors undermining development of the tourism market include poor infrastructure and travel accommodation, lack of information about Moldova, and expensive prices for travel packages for foreign tourists. From January 2007, Moldova established a visa-free regime for the US, Canada, Japan, Switzerland, and EU countries, which should facilitate more trips by foreign tourists. One of the main problems hindering tourism flows is air ticket prices. On average, a tour package offered at a price of EUR800 for one week would include an air ticket component of around EUR480, some 60% of the total cost. In other countries this is likely to be just 20-30%. There are no low-cost flights in Moldova, unlike the rest of Europe. Hotels in Moldova also charge high prices, while the quality of service on average is quite low.

Wine tourism

Moldova is well-known for its rich traditions in wine making. Wine tours are offered to tourists in Chisinau and other towns across the country. Vineyards/cellars include Cricova, Purcari, Ciumai, Romanesti, Cojusna, Milestii Mici and others. Moldova currently has 142,000 hectares of vines under cultivation (107,000 hectares for table grapes) and 110 winemaking enterprises. Some 12-14 million decilitres of wine are produced annually. Cultivation of the vine is one of the oldest activities of the Moldovan people. Cricova’s underground cellars stretch for over 100 km. Spacious tasting rooms welcome tourists and visitors. There are few tourists to Moldova who have not visited the Cricova cellars. The Moldovan government organises annual wine festivals to promote tourism and the country’s long-standing wine tradition.

Short joint tours to Moldova

Moldovan tour operators have considerable opportunity to organise joint tours with foreign tour operators from neighbouring countries. For example, cooperation with Latvian tour operators is under way, promoting short (3-5 days) tours in Moldova. In addition, short tours are offered to tourists travelling to Romania through Moldova. Given that Moldova is not a large country, short tours enable tourists to see the country during short visits on the way to other destinations.

Moldovan tourism magazine launched

The first two issues of the first serial publication devoted to tourism, “Moldova Turistica” (“Touristic Moldova”), were launched in Chisinau in November 2007. Unlike other countries, Moldova lacks specialised literature for tourists. The objective of this magazine is to fill this gap with information about Moldova, its people, customs and traditions, history and geography. The 150-page colour magazine comprises articles that describe picturesque sites, monuments, personalities and Moldova’s traditions. Published in three languages (Romanian, Russian, and English), the magazine serves as a guide with lots of information about Moldova, local travel agencies and hotels, tourist attractions and destinations. The bi-monthly magazine is wholesaled to travel agencies, hotels and the Ministry of Tourism and Culture, which distributes them to embassies and diplomatic missions.

Investment in Moldova

At the beginning of January 2007, the European Bank for Reconstruction and Development (EBRD) had signed 45 investment agreements in Moldova, totalling over EUR190 million. This has helped to generate an additional EUR112 million from other sources. Around two-thirds of the investment is in the private sector. EBRD commitments were concentrated in the financial and agribusiness sectors. The country needs more investment in order to be able to develop infrastructure, businesses and support economic development.

Table of contents

TRAVEL AND TOURISM IN MOLDOVA : MARKET INSIGHT

EXECUTIVE SUMMARY

Moldova needs to improve attractiveness as tourist destination

Wine tourism

Short joint tours to Moldova

Moldovan tourism magazine launched

Investment in Moldova

KEY TRENDS AND DEVELOPMENTS

Outbound and Incoming Tourism

Domestic Tourism

Eco and Agro Tourism Prospects

MARKET INDICATORS

Table 1 Length of Domestic Trip: 2002-2007

Table 2 Length of Outbound Departure: 2002-2007

MARKET DATA

Table 3 Arrivals by Country of Origin: 2002-2007

Table 4 Arrivals by Method of Transport: 2002-2007

Table 5 Arrivals by Purpose of Visit: 2002-2007

Table 6 Incoming Tourist Receipts: Value 2002-2007

Table 7 Forecast Arrivals by Country of Origin: 2007-2012

Table 8 Forecast Arrivals by Method of Transport: 2007-2012

Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012

Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012

Table 11 Departures by Destination: 2002-2007

Table 12 Departures by Method of Transport: 2002-2007

Table 13 Departures by Purpose of Visit: 2002-2007

Table 14 Outgoing Tourist Expenditure: Value 2002-2007

Table 15 Forecast Departures by Destination: 2007-2012

Table 16 Forecast Departures by Method of Transport: 2007-2012

Table 17 Forecast Departures by Purpose of Visit: 2007-2012

Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012

Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007

Table 20 Domestic Tourist Expenditure: Value: 2002-2007

Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012

Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012

Table 23 Tourist Attractions: Value 2002-2007

Table 24 Forecast Tourist Attractions: Value 2007-2012

Table 25 Health and Wellness Tourism Sales: Value 2002-2007

Table 26 Forecast Health and Wellness Sales: Value 2007-2012

Table 27 Balance of Tourism Payments: Value 2002-2007

DEFINITIONS

Tourism Parameters

Travel accommodation

Transportation

Car rental

Travel retail

Internet sales

Summary 1 Research Sources

TRAVEL ACCOMMODATION IN MOLDOVA

Trends

Prospects

Sector Data

Table 28 Travel Accommodation Sales by Sector: Value 2002-2007

Table 29 Travel Accommodation Outlets by Sector: Units 2002-2007

Table 30 Regional Hotel Parameters 2007

Table 31 Travel Accommodation by Sector: Number of Rooms 2005-2007

Table 32 Travel Accommodation by Sector: Number of Beds 2005-2007

Table 33 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007

Table 34 Hotel Company Rankings 2005-2007

Table 35 Forecast Travel Accommodation Sales by Sector: Value 2007-2012

Table 36 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012

Table 37 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012

TRANSPORTATION IN MOLDOVA

Trends

Prospects

Sector Data

Table 38 Transportation Sales by Sector: Value 2002-2007

Table 39 Transportation Internet Sales: Internet Transaction Value 2002-2007

Table 40 Airline Company Rankings 2005-2007

Table 41 Forecast Transportation Sales by Sector: Value 2007-2012

Table 42 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012

CAR RENTAL IN MOLDOVA

Trends

Prospects

Sector Data

Table 43 Car Rental Sales: Value 2002-2007

Table 44 Car Rental Internet Sales: Internet Transaction Value 2002-2007

Table 45 Car Rental Company Rankings 2005-2007

Table 46 Forecast Car Rental Sales: Value 2007-2012

Table 47 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012

TRAVEL RETAIL IN MOLDOVA

Trends

Prospects

Sector Data

Table 48 Travel Retail Outlets: Units 2002-2007

Table 49 Travel Retail Products Sales: Value 2002-2007

Table 50 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007

Table 51 Travel Retail Products Company Rankings 2005-2007

Table 52 Forecast Travel Retail Outlets: Units 2007-2012

Table 53 Forecast Travel Retail Products Sales: Value 2007-2012

Table 54 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012

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