Travel
Travel and Tourism

Travel And Tourism in Namibia

Namibia

Euromonitor International's Travel And Tourism in Namibia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Tables: 55  |  Publication date: Sep 2009
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GBP260.00

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  • Get insight into trends in market performance
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Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Targeted promotional campaigns help to maintain growth in tourist arrivals

Unlike many other parts of the local economy, Namibia’s travel and tourism market was not significantly affected by the fall in mineral prices towards the end of the review period. Travel and tourism maintained its positive development in 2008, with international arrivals and domestic tourism flows growing steadily. This was partly due to the efforts of the NTB (Namibia Tourism Board), which ran targeted promotional campaigns in traditional source markets (Europe) and laid foundations to attract more visitors from new and emerging Asian and Middle Eastern markets. Together with the global trend towards more rugged and naturally beautiful tourist destinations, this helped to sustain growth in international arrivals. Moreover, despite the global economic crisis, Namibia remained a popular African destination among wealthier European tourists, particularly visitors from Germany.

National wildlife parks remain Namibia’s most important tourists attractions

Namibia boasts 21 national parks and Protected Areas. Every year, thousands of visitors travel to the country specifically to experience the abundance of wildlife found in these national parks and game reserves, which offer excellent opportunities for game viewing and bird watching. The parks play a major role in nature-based tourism, and are Namibia’s most important tourist attractions. Moreover, they generate significant revenues each year through park fees and other tourism activities. The money generated is vital for maintaining and upgrading the parks, as well as for paying park personnel.

Airlines turn to fuel price hedging in an effort to protect their margins

Towards the end of the review period, rapidly rising fuel prices continued to eat into the margins of many airlines serving Namibia. By 2008, most airlines had been forced to take drastic measures aimed at limiting the impact of spiralling fuel and energy costs. Some airlines now add a fuel supplement charge to their ticket prices, while others, such as national flag carrier Air Namibia, have implemented the Jet Fuel Price Risk Management programme to guard themselves against rising costs. Under this programme, about 50% of Air Namibia’s total fuel requirement is hedged with a hedging partner to protect against future price increases. This enables the airline to buy fuel at contracted prices which are set for an agreed number of years. Air Namibia has attempted to protect against any rise in the cost of the remaining 50% of its fuel requirement by increasing fuel surcharges.

Namibia Tourism Board (NTB) gears up for the 2010 FIFA World Cup

Namibia’s travel and tourism market stands to benefit from the staging of the 2010 FIFA World Cup in South Africa, as well as from the Africa Nations Cup, which will be hosted by neighbouring Angola in the same year. Namibian tourism authorities are well aware that these soccer tournaments will offer important opportunities to market the country’s attractions to a wider audience. Accordingly, the NTB is undertaking various measures to capitalise on these events. Its main focus is the development of an international and local media strategy in Namibia’s core and secondary tourism source markets. This strategy will include promotional campaigns that target not only leisure tourists planning to travel to South Africa and Angola for the aforementioned soccer tournaments, but also business travellers and MICE (Meetings, Incentives, Conferencing and Exhibitions) visitors. In particular, the NTB aims to position Namibia as a comparatively cheap base for soccer fans who wish to travel to soccer matches in South Africa, but do not want to stay in the latter country between matches, either because they believe the cost will be too high or because they have personal safety concerns. To appeal to these visitors, the NTB is currently marketing Namibia as a safe, unique and competitively priced destination from which South Africa is easily accessible.

Travel and tourism set to benefit from Millennium Challenge Account grant

In 2008 the governments of Namibia and the US signed a five-year development assistance programme (the Millennium Challenge Account) worth US$304 million. The programme is aimed at reducing poverty in Namibia through the promotion of sustainable economic growth. It is expected to benefit various sectors of the Namibian economy, including education, tourism and agriculture. With regard to travel and tourism, a total grant of US$67 million has been allocated to three priority activities; improving the management and infrastructure of Etosha National Park, more effective marketing of Namibia as a tourism destination and developing the capacity of communal conservancies to attract investment in ecotourism. These activities will help to maintain the positive development of the Namibian travel and tourism market over the forecast period.

Table of contents

TRAVEL AND TOURISM IN NAMIBIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Targeted promotional campaigns help to maintain growth in tourist arrivals

National wildlife parks remain Namibia’s most important tourists attractions

Airlines turn to fuel price hedging in an effort to protect their margins

Namibia Tourism Board (NTB) gears up for the 2010 FIFA World Cup

Travel and tourism set to benefit from Millennium Challenge Account grant

KEY TRENDS AND DEVELOPMENTS

Tourism remains one of the pillars of the Namibian economy

Efforts to develop cultural tourism in Namibia intensify

Development of new luxury hotels continues in major cities

Namibian tourism operators prepare to capitalise on the 2010 FIFA World Cup

MARKET INDICATORS

Table 1 Length of Domestic Trips: 2003-2008

Table 2 Length of Outbound Departures: 2003-2008

MARKET DATA

Table 3 Balance of Tourism Payments: Value 2003-2008

Table 4 Departures by Destination: 2003-2008

Table 5 Departures by Method of Transport: 2003-2008

Table 6 Departures by Purpose of Visit: 2003-2008

Table 7 Outgoing Tourist Expenditure: Value 2003-2008

Table 8 Forecast Departures by Destination: 2008-2013

Table 9 Forecast Departures by Method of Transport: 2008-2013

Table 10 Forecast Departures by Purpose of Visit: 2008-2013

Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013

Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008

Table 13 Domestic Tourist Expenditure: Value: 2003-2008

Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013

Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013

Table 16 Tourist Attractions: Value 2003-2008

Table 17 Tourist Attractions Internet Sales: Internet Transaction Value 2003-2008

Table 18 Forecast Tourist Attractions: Value 2008-2013

Table 19 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2008-2013

Table 20 Health and Wellness Tourism Sales: Value 2003-2008

Table 21 Forecast Health and Wellness Sales: Value 2008-2013

DEFINITIONS

Tourism parameters

Travel accommodation

Transportation

Car rental

Travel retail

Tourist attractions

Health and wellness

Internet sales

Internet sales: dynamic packaging

Internet sales: traditional package holiday

Summary 1 Research Sources

INBOUND TOURISM FLOWS

Headlines

Trends

Prospects

Sector Data

Table 22 Arrivals by Country of Origin: 2003-2008

Table 23 Arrivals by Method of Transport: 2003-2008

Table 24 Arrivals by Purpose of Visit: 2003-2008

Table 25 Incoming Tourist Receipts: Value 2003-2008

Table 26 Forecast Arrivals by Country of Origin: 2008-2013

Table 27 Forecast Arrivals by Method of Transport: 2008-2013

Table 28 Forecast Arrivals by Purpose of Visit: 2008-2013

Table 29 Forecast Incoming Tourist Receipts: Value 2008-2013

TRAVEL ACCOMMODATION

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 30 Travel Accommodation Sales by Sector: Value 2003-2008

Table 31 Travel Accommodation Outlets by Sector: Units 2003-2008

Table 32 Regional Hotel Parameters 2008

Table 33 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008

Table 34 Hotel Company Rankings 2005-2008

Table 35 Forecast Travel Accommodation Sales by Sector: Value 2008-2013

Table 36 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013

Table 37 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013

TRANSPORTATION

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 38 Transportation Sales by Sector: Value 2003-2008

Table 39 Transportation Internet Sales: Internet Transaction Value 2003-2008

Table 40 Air Company Rankings 2005-2008

Table 41 Forecast Transportation Sales by Sector: Value 2008-2013

Table 42 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013

CAR RENTAL

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 43 Car Rental Sales: Value 2003-2008

Table 44 Car Rental Internet Sales: Internet Transaction Value 2003-2008

Table 45 Car Rental Company Rankings 2005-2008

Table 46 Forecast Car Rental Sales: Value 2008-2013

Table 47 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013

TRAVEL RETAIL

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 48 Travel Retail Outlets: Units 2003-2008

Table 49 Travel Retail Products Sales: Value 2003-2008

Table 50 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008

Table 51 Travel Retail Products Company Rankings 2005-2008

Table 52 Forecast Travel Retail Outlets: Units 2008-2013

Table 53 Forecast Travel Retail Products Sales: Value 2008-2013

Table 54 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013

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