Travel And Tourism in Namibia
Euromonitor International's Travel And Tourism in Namibia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 31 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Ecotourism boost
Namibia has a huge potential for nature-based tourism. The country’s social and environmentally-compatible tourism contributes to sustainable development and the funding of nature conservation. Its protected areas and national parks are its most important tourist offerings. The income generated by tourism in these areas is vital for their ongoing conservation and provides livelihoods for the surrounding communities.
The Namibian Government sees community-based tourism and ecotourism as the best way to cope with the growing number of international visitors. It has been putting considerable effort into conserving the country’s wildlife and natural environments, ensuring careful land use and planning (especially in wilderness areas), supporting the efforts of people in rural communities to develop tourism in their local areas, and educating tourists to respect Namibia’s people and fragile environment.
Namibia prepares for Chinese tourism
A delegation from the Namibia Tourism Board (NTB) visited China in June 2007, on a fact-finding mission to establish whether the rise in Chinese outbound tourism could benefit Namibia. The Approved Destination Status (ADS) agreement was later signed by both China and Namibia, paving the way for the Namibian travel and tourism industry to pursue the growing number of Chinese tourists. The key element will be the finalisation of a memorandum of understanding by both parties, which will enable Chinese tour operators to advertise and promote tour packages to Namibia.
Namibia wants to diversify its source of tourists and stop its over-reliance on central Europe. Chinese outbound tourism is developing at a rapid rate, with travel to Africa becoming a must for travellers who have already been to Europe and the US. The increasing number of outbound tourists from China, reaching 38 million in 2007 represent a prime opportunity for Namibia’s travel and tourism industry.
Tour operators praise Namibia
Namibia enjoys an excellent reputation with tour operators. The country is classed as a good place in which to get to know Africa, thanks to its varied wildlife, desert sand dunes and infrastructure. Television and radio programmes about Namibia and Africa are also having a positive impact.
Namibia has sparked particular interest in Germany, where two television shows could be seen on national television, focusing on life in the African country. According to Namibia’s tourist office in Frankfurt (Germany), the 100th anniversary of the foundation of Etosha National Park has also boosted interest.
Table of contents
TRAVEL AND TOURISM IN NAMIBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Ecotourism boost
Namibia prepares for Chinese tourism
Tour operators praise Namibia
KEY TRENDS AND DEVELOPMENTS
Growth in arrivals
Resort price hikes affect local tourists
Government prepares for the 2010 Football World Cup
Launch of the Etosha Centenary
New border post to boost three-way cross-border tourism
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 4 Travel Accommodation Sales by Sector: Value 2002-2007
Table 5 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 6 Regional Hotel Parameters 2007
Table 7 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 8 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 9 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 10 Hotel Company Rankings 2005-2007
Table 11 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 12 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 13 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 14 Transportation Sales by Sector: Value 2002-2007
Table 15 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 16 Airline Company Rankings 2005-2007
Table 17 Forecast Transportation Sales by Sector: Value 2007-2012
Table 18 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 19 Car Rental Sales: Value 2002-2007
Table 20 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 21 Car Rental Company Rankings 2005-2007
Table 22 Forecast Car Rental Sales: Value 2007-2012
Table 23 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 24 Travel Retail Outlets: Units 2002-2007
Table 25 Travel Retail Products Sales: Value 2002-2007
Table 26 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 27 Travel Retail Products Company Rankings 2005-2007
Table 28 Forecast Travel Retail Outlets: Units 2007-2012
Table 29 Forecast Travel Retail Products Sales: Value 2007-2012
Table 30 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012