Travel
Travel and Tourism

Travel And Tourism in Namibia

Namibia

Euromonitor International's Travel And Tourism in Namibia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Tables: 31  |  Publication date: Oct 2008
Cost: 
GBP260.00

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  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
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Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Ecotourism boost

Namibia has a huge potential for nature-based tourism. The country’s social and environmentally-compatible tourism contributes to sustainable development and the funding of nature conservation. Its protected areas and national parks are its most important tourist offerings. The income generated by tourism in these areas is vital for their ongoing conservation and provides livelihoods for the surrounding communities.

The Namibian Government sees community-based tourism and ecotourism as the best way to cope with the growing number of international visitors. It has been putting considerable effort into conserving the country’s wildlife and natural environments, ensuring careful land use and planning (especially in wilderness areas), supporting the efforts of people in rural communities to develop tourism in their local areas, and educating tourists to respect Namibia’s people and fragile environment.

Namibia prepares for Chinese tourism

A delegation from the Namibia Tourism Board (NTB) visited China in June 2007, on a fact-finding mission to establish whether the rise in Chinese outbound tourism could benefit Namibia. The Approved Destination Status (ADS) agreement was later signed by both China and Namibia, paving the way for the Namibian travel and tourism industry to pursue the growing number of Chinese tourists. The key element will be the finalisation of a memorandum of understanding by both parties, which will enable Chinese tour operators to advertise and promote tour packages to Namibia.

Namibia wants to diversify its source of tourists and stop its over-reliance on central Europe. Chinese outbound tourism is developing at a rapid rate, with travel to Africa becoming a must for travellers who have already been to Europe and the US. The increasing number of outbound tourists from China, reaching 38 million in 2007 represent a prime opportunity for Namibia’s travel and tourism industry.

Tour operators praise Namibia

Namibia enjoys an excellent reputation with tour operators. The country is classed as a good place in which to get to know Africa, thanks to its varied wildlife, desert sand dunes and infrastructure. Television and radio programmes about Namibia and Africa are also having a positive impact.

Namibia has sparked particular interest in Germany, where two television shows could be seen on national television, focusing on life in the African country. According to Namibia’s tourist office in Frankfurt (Germany), the 100th anniversary of the foundation of Etosha National Park has also boosted interest.

Table of contents

TRAVEL AND TOURISM IN NAMIBIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Ecotourism boost

Namibia prepares for Chinese tourism

Tour operators praise Namibia

KEY TRENDS AND DEVELOPMENTS

Growth in arrivals

Resort price hikes affect local tourists

Government prepares for the 2010 Football World Cup

Launch of the Etosha Centenary

New border post to boost three-way cross-border tourism

MARKET INDICATORS

Table 1 Length of Domestic Trip: 2002-2007

Table 2 Length of Outbound Departure: 2002-2007

MARKET DATA

Table 3 Balance of Tourism Payments: Value 2002-2007

DEFINITIONS

Tourism Parameters

Travel accommodation

Transportation

Car rental

Travel retail

Internet sales

Summary 1 Research Sources

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Sector Data

Table 4 Travel Accommodation Sales by Sector: Value 2002-2007

Table 5 Travel Accommodation Outlets by Sector: Units 2002-2007

Table 6 Regional Hotel Parameters 2007

Table 7 Travel Accommodation by Sector: Number of Rooms 2005-2007

Table 8 Travel Accommodation by Sector: Number of Beds 2005-2007

Table 9 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007

Table 10 Hotel Company Rankings 2005-2007

Table 11 Forecast Travel Accommodation Sales by Sector: Value 2007-2012

Table 12 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012

Table 13 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012

TRANSPORTATION

Headlines

Trends

Prospects

Sector Data

Table 14 Transportation Sales by Sector: Value 2002-2007

Table 15 Transportation Internet Sales: Internet Transaction Value 2002-2007

Table 16 Airline Company Rankings 2005-2007

Table 17 Forecast Transportation Sales by Sector: Value 2007-2012

Table 18 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012

CAR RENTAL

Headlines

Trends

Prospects

Sector Data

Table 19 Car Rental Sales: Value 2002-2007

Table 20 Car Rental Internet Sales: Internet Transaction Value 2002-2007

Table 21 Car Rental Company Rankings 2005-2007

Table 22 Forecast Car Rental Sales: Value 2007-2012

Table 23 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012

TRAVEL RETAIL

Headlines

Trends

Prospects

Sector Data

Table 24 Travel Retail Outlets: Units 2002-2007

Table 25 Travel Retail Products Sales: Value 2002-2007

Table 26 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007

Table 27 Travel Retail Products Company Rankings 2005-2007

Table 28 Forecast Travel Retail Outlets: Units 2007-2012

Table 29 Forecast Travel Retail Products Sales: Value 2007-2012

Table 30 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012

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