Travel And Tourism in Namibia
Euromonitor International's Travel And Tourism in Namibia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 55 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Targeted promotional campaigns help to maintain growth in tourist arrivals
Unlike many other parts of the local economy, Namibia’s travel and tourism market was not significantly affected by the fall in mineral prices towards the end of the review period. Travel and tourism maintained its positive development in 2008, with international arrivals and domestic tourism flows growing steadily. This was partly due to the efforts of the NTB (Namibia Tourism Board), which ran targeted promotional campaigns in traditional source markets (Europe) and laid foundations to attract more visitors from new and emerging Asian and Middle Eastern markets. Together with the global trend towards more rugged and naturally beautiful tourist destinations, this helped to sustain growth in international arrivals. Moreover, despite the global economic crisis, Namibia remained a popular African destination among wealthier European tourists, particularly visitors from Germany.
National wildlife parks remain Namibia’s most important tourists attractions
Namibia boasts 21 national parks and Protected Areas. Every year, thousands of visitors travel to the country specifically to experience the abundance of wildlife found in these national parks and game reserves, which offer excellent opportunities for game viewing and bird watching. The parks play a major role in nature-based tourism, and are Namibia’s most important tourist attractions. Moreover, they generate significant revenues each year through park fees and other tourism activities. The money generated is vital for maintaining and upgrading the parks, as well as for paying park personnel.
Airlines turn to fuel price hedging in an effort to protect their margins
Towards the end of the review period, rapidly rising fuel prices continued to eat into the margins of many airlines serving Namibia. By 2008, most airlines had been forced to take drastic measures aimed at limiting the impact of spiralling fuel and energy costs. Some airlines now add a fuel supplement charge to their ticket prices, while others, such as national flag carrier Air Namibia, have implemented the Jet Fuel Price Risk Management programme to guard themselves against rising costs. Under this programme, about 50% of Air Namibia’s total fuel requirement is hedged with a hedging partner to protect against future price increases. This enables the airline to buy fuel at contracted prices which are set for an agreed number of years. Air Namibia has attempted to protect against any rise in the cost of the remaining 50% of its fuel requirement by increasing fuel surcharges.
Namibia Tourism Board (NTB) gears up for the 2010 FIFA World Cup
Namibia’s travel and tourism market stands to benefit from the staging of the 2010 FIFA World Cup in South Africa, as well as from the Africa Nations Cup, which will be hosted by neighbouring Angola in the same year. Namibian tourism authorities are well aware that these soccer tournaments will offer important opportunities to market the country’s attractions to a wider audience. Accordingly, the NTB is undertaking various measures to capitalise on these events. Its main focus is the development of an international and local media strategy in Namibia’s core and secondary tourism source markets. This strategy will include promotional campaigns that target not only leisure tourists planning to travel to South Africa and Angola for the aforementioned soccer tournaments, but also business travellers and MICE (Meetings, Incentives, Conferencing and Exhibitions) visitors. In particular, the NTB aims to position Namibia as a comparatively cheap base for soccer fans who wish to travel to soccer matches in South Africa, but do not want to stay in the latter country between matches, either because they believe the cost will be too high or because they have personal safety concerns. To appeal to these visitors, the NTB is currently marketing Namibia as a safe, unique and competitively priced destination from which South Africa is easily accessible.
Travel and tourism set to benefit from Millennium Challenge Account grant
In 2008 the governments of Namibia and the US signed a five-year development assistance programme (the Millennium Challenge Account) worth US$304 million. The programme is aimed at reducing poverty in Namibia through the promotion of sustainable economic growth. It is expected to benefit various sectors of the Namibian economy, including education, tourism and agriculture. With regard to travel and tourism, a total grant of US$67 million has been allocated to three priority activities; improving the management and infrastructure of Etosha National Park, more effective marketing of Namibia as a tourism destination and developing the capacity of communal conservancies to attract investment in ecotourism. These activities will help to maintain the positive development of the Namibian travel and tourism market over the forecast period.
Table of contents
TRAVEL AND TOURISM IN NAMIBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Targeted promotional campaigns help to maintain growth in tourist arrivals
National wildlife parks remain Namibia’s most important tourists attractions
Airlines turn to fuel price hedging in an effort to protect their margins
Namibia Tourism Board (NTB) gears up for the 2010 FIFA World Cup
Travel and tourism set to benefit from Millennium Challenge Account grant
KEY TRENDS AND DEVELOPMENTS
Tourism remains one of the pillars of the Namibian economy
Efforts to develop cultural tourism in Namibia intensify
Development of new luxury hotels continues in major cities
Namibian tourism operators prepare to capitalise on the 2010 FIFA World Cup
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Tourist Attractions Internet Sales: Internet Transaction Value 2003-2008
Table 18 Forecast Tourist Attractions: Value 2008-2013
Table 19 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2008-2013
Table 20 Health and Wellness Tourism Sales: Value 2003-2008
Table 21 Forecast Health and Wellness Sales: Value 2008-2013
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Prospects
Sector Data
Table 22 Arrivals by Country of Origin: 2003-2008
Table 23 Arrivals by Method of Transport: 2003-2008
Table 24 Arrivals by Purpose of Visit: 2003-2008
Table 25 Incoming Tourist Receipts: Value 2003-2008
Table 26 Forecast Arrivals by Country of Origin: 2008-2013
Table 27 Forecast Arrivals by Method of Transport: 2008-2013
Table 28 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 29 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Travel Accommodation Sales by Sector: Value 2003-2008
Table 31 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 32 Regional Hotel Parameters 2008
Table 33 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008
Table 34 Hotel Company Rankings 2005-2008
Table 35 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 36 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 37 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Transportation Sales by Sector: Value 2003-2008
Table 39 Transportation Internet Sales: Internet Transaction Value 2003-2008
Table 40 Air Company Rankings 2005-2008
Table 41 Forecast Transportation Sales by Sector: Value 2008-2013
Table 42 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013
CAR RENTAL
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 43 Car Rental Sales: Value 2003-2008
Table 44 Car Rental Internet Sales: Internet Transaction Value 2003-2008
Table 45 Car Rental Company Rankings 2005-2008
Table 46 Forecast Car Rental Sales: Value 2008-2013
Table 47 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013
TRAVEL RETAIL
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 48 Travel Retail Outlets: Units 2003-2008
Table 49 Travel Retail Products Sales: Value 2003-2008
Table 50 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008
Table 51 Travel Retail Products Company Rankings 2005-2008
Table 52 Forecast Travel Retail Outlets: Units 2008-2013
Table 53 Forecast Travel Retail Products Sales: Value 2008-2013
Table 54 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013