Travel And Tourism in Nigeria
Euromonitor International's Travel And Tourism in Nigeria report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Chapters: 8 | Tables: 51 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Key trends and developments
Nigeria is one of most popular tourism destinations in Africa. However, the majority of tourists are business visitors or Nigerian expatriates visiting family and friends. Nigeria is seeking to develop its travel and tourism industry and make it a powerful foreign exchanger earner. After decades of overreliance on oil and petroleum revenues, as well as telecommunications, the Nigerian government has decided to focus on industries it has previously neglected. Tourism is seen as a major asset towards the uniform economic development of the country and Nigeria certainly does not lack the potential to become a top tourist destination.
Consequently, the government is undertaking a vast programme of economic reforms to encourage the private investment that has been lacking in tourism, and a master plan for tourism is due to finally frame tourism policy in a clear and defined way. The shortcomings of Nigeria’s basic infrastructure are also being addressed. Cultural tourism is also being promoted and supported by the government and is an attraction for thousands of tourists a year and is considered Nigeria’s best tourism product. Domestic tourism is also a high priority for the Ministry of Tourism as a rise in disposable income for many Nigerians has led to a significant increase in domestic tourism. The government wants to develop tourism sites and resorts in order to harness the country’s full potential for tourism.
Travel accommodation
Travel accommodation is undergoing some changes such as a classification and upgrading schemes and the creation of new small hotels. The Radisson SAS Hotel that opened at the end of 2005 has marked the welcome return of large international hotel brands. Investment and regulation are however needed and travel accommodation is a priority for the Nigerian Tourism Development Corporation and strong growth should follow.
Transportation
Transportation is by far the most dynamic tourism market in Nigeria and is undergoing huge transformations. The country’s road and rail infrastructures are in need of repair and modernisation and this is being addressed. Poor management of the ports and waterways is also being tackled. Air showed good retail value growth in 2005. Virgin Nigeria which marked its first birthday in June 2006 is proving to be a major success and Nigeria is set to open new routes to the US. While there are some controversies about the government’s choice of airlines to operate these new flights, it is clear that the air sector is fast developing. The air disasters that involved domestic airlines at the end of 2005 forced the government to overhaul safety and operating standards and this can only improve air transportation.
Travel retail
Travel retail is at an embryonic stage and is characterised by an absence of international tour operators. Nigeria needs to develop its tourism product further in order to attract entrepreneurs and investment in travel retail.
Safaris and nature watching are popular activities for domestic and international tourists and the country is blessed with vast natural resources it can further develop to attract more visitors.
Table of contents
EXECUTIVE SUMMARY
KEY TRENDS AND DEVELOPMENTS
TRAVEL ACCOMMODATION
TRANSPORTATION
TRAVEL RETAIL
KEY TRENDS AND DEVELOPMENTS
ECONOMIC IMPORTANCE OF TOURISM
Outlook
Impact
NATIONAL TOURISM POLICY
Outlook
Impact
CULTURAL TOURISM
Outlook
Impact
DOMESTIC TOURISM
Outlook
Impact
TRAVEL ACCOMMODATION
DEVELOPMENT OF TRAVEL ACCOMMODATION
INTERNATIONAL HOTELS
NTDC AND HOTEL CLASSIFICATION
TRANSPORTATION
TRANSPORT INFRASTRUCTURE
VIRGIN NIGERIA AIRLINE
AVIATION INDUSTRY
TRAVEL RETAIL
LACK OF DEVELOPMENT IN TRAVEL RETAIL
SAFARI PARKS AND NATURAL RESERVES
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 28 Hotel Company Rankings 2005
Table 29 Forecast Hotels: Units 2005-2010
Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 33 Transportation Sales by Sector: Value 2000-2005
Table 34 Airline Company Rankings 2005
Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 37 Forecast Transportation Sales by Sector: Value 2005-2010
Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 40 Car Rental Sales: Value 2000-2005
Table 41 Car Rental Company Rankings 2005
Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 43 Forecast Car Rental Sales: Value 2005-2010
Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 45 Travel Retail Outlets: Units 2000-2005
Table 46 Travel Retail Sales: 2000-2005
Table 47 Travel Retail Company Rankings 2005
Table 48 Forecast Travel Retail Outlets: Units 2005-2010
Table 49 Forecast Travel Retail Sales: 2005-2010
Table 50 Tourist Attractions: Value 2000-2005
Table 51 Forecast Tourist Attractions: Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES