Travel And Tourism in Nigeria
Euromonitor International's Travel And Tourism in Nigeria report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 29 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Positive focus on developing the travel and tourism industry
In an attempt to transform travel and tourism into an economically viable industry, the Federal Government of Nigeria has developed a national tourism policy. So far, it has yielded positive results, with a growing number of businesses exploring tourism as a means of generating wealth.
In 2007, the Nigerian Tourism Development Corporation was very active promoting and marketing tourism in Nigeria. Overall, it helped to create awareness of the benefits that tourism can bring to local communities and other such groups of people.
Cross River State, an emerging tourist destination
Referred to as “People’s Paradise”, Cross River State has emerged as an important tourist destination in Nigeria. Therefore, local government authorities have put a lot of effort into developing tourism infrastructure in the region. The rejuvenation of the Obudu Cattle Ranch and the establishment of Tinapa, Nigeria’s first business resort, are great examples of this. Both of these locations became major tourist attractions in Nigeria over the review period.
Cultural tourism, a major driving force
With over 250 separate ethnic groups, Nigeria is known for its far-reaching cultural diversity, which attracts a large number of local as well as international tourists each year. However, in order to further develop the growth potential of cultural tourism, there needs to be better organisation and marketing.
Three domestic airlines fly direct to the US
After the US Federal Aviation Administration granted waivers to Arik Air, Bellview and Virgin Nigeria, all three airlines made preparations to start offering direct flights to the US. By early 2008, these three airlines had almost met all of the requirements for the lease of aircraft needed in order to start offering their flights to the US. This development is expected to bring enormous benefits to Nigeria in the short term, as it presents great potential for boosting tourism flow between the US and Nigeria.
Bright outlook for travel and tourism in Nigeria
Travel and tourism in Nigeria has a bright future, especially in view of the ongoing efforts made by the government, business organisations and individuals to promote tourism. The success enjoyed by the Cross River State has gained the attention of other state governments, which are also trying to develop travel and tourism in their states. These efforts and further investments are expected to yield benefits over the forecast period and as competition increases, standards are expected to improve, thus benefiting travel and tourism as a whole.
Table of contents
TRAVEL AND TOURISM IN NIGERIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Positive focus on developing the travel and tourism industry
Cross River State, an emerging tourist destination
Cultural tourism, a major driving force
Three domestic airlines fly direct to the US
Bright outlook for travel and tourism in Nigeria
KEY TRENDS AND DEVELOPMENTS
National tourism policy
The emergence of Cross River State
Cultural tourism helps to drive growth of travel and tourism
Domestic tourism increases
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 4 Travel Accommodation Sales by Sector: Value 2002-2007
Table 5 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 6 Regional Hotel Parameters 2007
Table 7 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 8 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 9 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 10 Hotel Company Rankings 2005-2007
Table 11 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 12 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 13 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 14 Transportation Sales by Sector: Value 2002-2007
Table 15 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 16 Airline Company Rankings 2005-2007
Table 17 Forecast Transportation Sales by Sector: Value 2007-2012
Table 18 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 19 Car Rental Sales: Value 2002-2007
Table 20 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 21 Car Rental Company Rankings 2005-2007
Table 22 Forecast Car Rental Sales: Value 2007-2012
Table 23 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 24 Travel Retail Outlets: Units 2002-2007
Table 25 Travel Retail Products Sales: Value 2002-2007
Table 26 Travel Retail Products Company Rankings 2005-2007
Table 27 Forecast Travel Retail Outlets: Units 2007-2012
Table 28 Forecast Travel Retail Products Sales: Value 2007-2012