Travel And Tourism in Oman
Euromonitor International's Travel And Tourism in Oman report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 102 | Publication date: Apr 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
Oman’s travel and tourism plan well on its way
Despite the current difficulties emanating from the global recession and the outbreak of the H1N1 pandemic, Oman’s travel and tourism development continues. Oman’s Vision 2020 – a plan for economic diversification and growth strategy – revolves around establishing Oman as a regional travel and tourism hub, increasing the contribution of travel and tourism to at least 3% of GDP, increasing the participation of the private sector in the development of tourism activities, attracting foreign direct investment, and increasing “Omanisation” – the replacement of expatriate workers in travel and tourism with local ones – to bring the share to 80%. The healthy growth of travel and tourism in 2009, coupled with the progress of the projects underway and the rising awareness of Oman’s potential, are just some of the indicators that the sultanate is well on its way with its Vision 2020 strategy.
Travel and tourism hit by the global recession and the H1N1 pandemic
The repercussions of the global recession were felt across Oman’s travel and tourism industry, with lower volume and value growth rates across all sectors. Consumers have responded to the recessionary pressure mostly by trading down to cheaper alternatives, with a few resorting to cutting down on travel and tourism. This trend has fed through into growing demand for low-cost carriers and non-hotel travel accommodation, among others. In addition to the global recession, the outbreak of the H1N1 pandemic in the second quarter of 2009 has also re-shaped the sultanate’s travel and tourism industry. In addition to dampened consumer confidence, the cancellation of the Muscat Festival 2010 has been a major blow to Oman’s travel and tourism industry.
Oman Air spearheading the sultanate’s travel and tourism policy
Oman Air, the sultanate’s national carrier, has been active in expanding Oman’s popularity and reach across the world. The airline has mainly focused on expanding its services between Oman and major destinations in Asia and Europe, and, as such, increasing its fleet to cover short- and long-haul distances. Throughout 2009, Oman Air expanded its fleet, added new routes and completed its rebranding campaign.
Revival in cheaper transportation and accommodation as travellers trade down
The global recession negatively impacted long-haul travel in particular, with Oman witnessing a growing tendency for short-haul arrivals and shorter durations. The rise in short-haul arrivals was manifested in tourism flows to and from nearby countries, with the United Arab Emirates, for example, posting double-digit growth. Trips of shorter duration have been supported by the availability of cheap flights on low-cost carriers. Oman’s status as a premium destination noticeably declined in 2009, amid growing demand for budget accommodation, with chalets, guesthouses, private accommodation and self-catering apartments posting double-digit growth in that year.
Healthy growth forecast, thanks to sport events, project pipeline and LCCs
The recession and epidemics have taken their toll on Oman’s travel and tourism industry, but there are positive developments on the horizon, with, for example, the country hosting the Asian Beach Games – scheduled for December 2010 in Muscat – which will add sports tourism to Oman’s tourism offerings. Secondly, with the large number of projects underway, such as the Blue City, the Omani government is working hard to put in place the necessary infrastructure to enhance travel and tourism, in terms of flights, promotional campaigns, integrated tourism complexes and an adequate accommodation supply. Thirdly, the low-cost carrier (LCC) phenomenon will take the sultanate by storm over the forecast period, as newly arriving LCCs, such as Flydubai and Bahrain Air add Oman to their routes.
Table of contents
TRAVEL AND TOURISM IN OMAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Oman’s travel and tourism plan well on its way
Travel and tourism hit by the global recession and the H1N1 pandemic
Oman Air spearheading the sultanate’s travel and tourism policy
Revival in cheaper transportation and accommodation as travellers trade down
Healthy growth forecast, thanks to sport events, project pipeline and LCCs
KEY TRENDS AND DEVELOPMENTS
Impact of the Global Recession
H1N1 Flu Pandemic
Legislative Environment – Visa Regulations
Legislative Environment – Government Tourism Policy
Low-cost carriers
DEMAND FACTORS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2009
Table 2 Holiday Demographic Trends 2004-2009
Table 3 Holiday Takers by Sex 2004-2009
Table 4 Holiday Takers by Age 2004-2009
Table 5 Length of Domestic Trips: 2004-2009
Table 6 Length of Outbound Departures: 2004-2009
Table 7 Seasonality of Trips 2005-2009
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2004-2009
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - OMAN
INTERIOR HOTELS CO SAOG - TRAVEL AND TOURISM - OMAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Interior Hotels Co SAOG: Key Facts
Summary 3 Interior Hotels Co SAOG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
OMAN AIR SAOC - TRAVEL AND TOURISM - OMAN
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Oman Air SAOC: Key Facts
Summary 5 Oman Air SAOC: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Oman Air SAOC: Competitive Position 2009
OMAN HOTELS & TOURISM CO - TRAVEL AND TOURISM - OMAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Oman Hotels & Tourism Company: Key Facts
Summary 8 Oman Hotels & Tourism Company: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Oman Hotels & Tourism Company: Competitive Position 2009
THE CHEDI MUSCAT LLC - TRAVEL AND TOURISM - OMAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 The Chedi Muscat Llc: Key Facts
Summary 11 The Chedi Muscat Llc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 The Chedi Muscat Llc: Competitive Position 2009
CAR RENTAL IN OMAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 9 Car Rental Sales by Sector and Location: Value 2004-2009
Table 10 Structure of Car Rental Market: 2004-2009
Table 11 Average Car Rental Duration by Sector 2004-2009
Table 12 Average Car Rental Duration: % Breakdown 2004-2009
Table 13 Time of Booking: % Breakdown 2005-2009
Table 14 Car Rental Sales: Internet Transaction Value 2004-2009
Table 15 Car Rental Market Shares 2005-2009
Table 16 Car Rental National Brand Owners by Key Performance Indicators 2009
Table 17 Forecast Car Rental Sales by Sector and Location: Value 2009-2014
Table 18 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014
HEALTH & WELLNESS TOURISM IN OMAN
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 19 Number of Hotel/Resort Spas: Units 2004-2009
Table 20 Health & Wellness Tourism Sales by Type: Value 2004-2009
Table 21 Spa Consumer Markets: Domestic Tourism 2005-2009
Table 22 Spa Consumer Markets: Arrivals 2005-2009
Table 23 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014
TOURISM FLOWS DOMESTIC IN OMAN
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 24 Domestic Trips by Destination: 2004-2009
Table 25 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 26 Domestic Tourist Expenditure: Value: 2004-2009
Table 27 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009
Table 28 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 29 Forecast Domestic Tourist Expenditure: Value: 2009-2014
TOURISM FLOWS INBOUND IN OMAN
HEADLINES
TRENDS
COUNTRY OF ORIGIN
LEISURE
BUSINESS
MODE OF TRANSPORT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 30 Arrivals by Country of Origin: 2004-2009
Table 31 Leisure Arrivals by Type 2005-2009
Table 32 Business Arrivals: MICE Penetration 2005-2009
Table 33 Arrivals by Method of Transport: 2004-2009
Table 34 Arrivals by Purpose of Visit: 2004-2009
Table 35 Incoming Tourist Receipts by Country: Value 2004-2009
Table 36 Tourism Expenditure by Sector: Value 2004-2009
Table 37 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009
Table 38 Forecast Arrivals by Country of Origin: 2009-2014
Table 39 Forecast Arrivals by Method of Transport: 2009-2014
Table 40 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 41 Forecast Incoming Tourist Receipts by Country: Value 2009-2014
Table 42 Tourism Receipts and Expenditure by Business vs Leisure Split 2008/2009
Table 43 Arrivals by City 2007-2009
TOURISM FLOWS OUTBOUND IN OMAN
HEADLINES
TRENDS
DESTINATIONS
LEISURE
BUSINESS
MODE OF TRANSPORT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 44 Departures by Destination: 2004-2009
Table 45 Leisure Departures by Type 2005-2009
Table 46 Business Departures: MICE Penetration % Breakdown 2005-2009
Table 47 Departures by Method of Transport: 2004-2009
Table 48 Departures by Purpose of Visit: 2004-2009
Table 49 Outgoing Tourist Expenditure by Country: Value 2004-2009
Table 50 Outgoing Tourist Expenditure by Sector: Value 2004-2009
Table 51 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009
Table 52 Forecast Departures by Destination: 2009-2014
Table 53 Forecast Departures by Method of Transport: 2009-2014
Table 54 Forecast Departures by Purpose of Visit: 2009-2014
Table 55 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014
TOURIST ATTRACTIONS IN OMAN
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 56 Tourist Attractions Sales by Sector: Value 2004-2009
Table 57 Tourist Attractions Visitors by Sector: 2004-2009
Table 58 Tourist Attractions Sales: Internet Transaction Value 2004-2009
Table 59 Leading Tourist Attractions by Visitors 2004-2009
Table 60 Forecast Tourist Attractions Sales by Sector: Value 2009-2014
Table 61 Forecast Tourist Attractions Visitors by Sector: 2009-2014
Table 62 Forecast Tourist Attractions Sales: Internet Transaction Value 2009-2014
TRANSPORTATION IN OMAN
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Transportation Sales by Sector: Value 2004-2009
Table 64 Airline Capacity: 2004-2009
Table 65 Airline Utilisation: 2004-2009
Table 66 Airline Passengers Carried by Distance: 2004-2009
Table 67 Transportation Sales: Internet Transaction Value 2004-2009
Table 68 Airline Market Shares 2005-2009
Table 69 Airlines National Brand Owners by Key Performance Indicators 2009
Table 70 Forecast Transportation Sales by Sector: Value 2009-2014
Table 71 Forecast Transportation Sales: Internet Transaction Value 2009-2014
TRAVEL ACCOMMODATION IN OMAN
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Accommodation Sales by Sector: Value 2004-2009
Table 73 Travel Accommodation Outlets by Sector: Units 2004-2009
Table 74 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009
Table 75 Travel Accommodation Sales: Internet Transaction Value 2004-2009
Table 76 Hotel National Brand Owners by Market Share 2004-2009
Table 77 Hotels National Brand Owners by Key Performance Indicators 2009
Table 78 Forecast Travel Accommodation Sales by Sector: Value 2009-2014
Table 79 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014
Table 80 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014
Table 81 Hotel Value Sales and Outlets by Price Platform 2008/2009
TRAVEL RETAIL IN OMAN
HEADLINES
TRENDS
ON-LINE TRAVEL
COMPETITIVE LANDSCAPE
NICHE GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 82 Travel Retail Outlets by Sector: Units 2004-2009
Table 83 Travel Retail Products Sales: Value 2004-2009
Table 84 Travel Retail Sales by Destination: % Value Breakdown 2004-2009
Table 85 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009
Table 86 Travel Retail Products Market Shares 2005-2009
Table 87 Travel Retail Products National Brand Owners by Key Performance Indicators 2009
Table 88 Forecast Travel Retail Outlets by Sector: Units 2009-2014
Table 89 Forecast Travel Retail Products Sales: Value 2009-2014
Table 90 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014