Travel And Tourism in Pakistan

Euromonitor International's Travel And Tourism in Pakistan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services

Executive summary

Proactive Steps by the Government and the Private Sector

Growth in the travel and tourism industry in Pakistan is attributed to several factors such as the image building of the country through media and documentaries, collaboration among travel industry players to promote tourism, and improvements to the infrastructure at tourist attractions. Potential improvements in Pakistan's relationship with India may also be a key factor in enhancing the market's tourism infrastructure and success in the future.

First Non-stop Direct Flight Between South-East Asia and Pakistan

2005 witnessed the launch of the first non-stop South-East Asia route to Islamabad: Bangkok to Islamabad by Thai International. This new gateway presents the start of improved accessibility, and is expected to boost travel flows not only between the two markets, but also puts Pakistan in a good position to benefit from increased movement between Pakistan and the whole South-East Asian region.

Emergence of Adventure Tourism and Cultural Tourism

Pakistan witnessed the growth in various niche tourism products, which include adventure tourism, such as mountain trekking, sports tourism, religious tourism and cultural tourism. While adventure tourism attracts high budget tourists, religious and cultural tourism attract a large number of mid-spending tourists, and these two services are expected to become the main drivers of Pakistan's travel market for leisure tourists in the next few years.

Private Accommodation and Travel Retail Companies Drive Growth

The increase in business arrivals and leisure tourists in Pakistan's main cities, such as Karachi, Lahore and Islamabad, contributed to higher sales for hotels in these cities in 2005. The supply/demand gap created as a result of relatively high arrivals in comparison to existing accommodation outlets led to an increase in room rates, which in turn translated into an increase in value sales within the hotels sector.

The promotion of niche tourism products for leisure tourists, along with arranging MICE-related facilities for business tourists, is the key focus of tour operators. The increase in package tours from neighbouring countries such as India and China accounted for significant sales for tour operators in 2005.

Table of contents

EXECUTIVE SUMMARY

PROACTIVE STEPS BY THE GOVERNMENT AND THE PRIVATE SECTOR

FIRST NON-STOP DIRECT FLIGHT BETWEEN SOUTH-EAST ASIA AND PAKISTAN

EMERGENCE OF ADVENTURE TOURISM AND CULTURAL TOURISM

PRIVATE ACCOMMODATION AND TRAVEL RETAIL COMPANIES DRIVE GROWTH

KEY TRENDS AND DEVELOPMENTS

CONTINUED RECOVERY SINCE 2003

Outlook

Impact

THAI INTERNATIONAL LAUNCHES BANGKOK-ISLAMABAD ROUTE

Outlook

Impact

DOMESTIC TOURISM ALSO PICKS UP

Outlook

Impact

ADVENTURE TOURISM AND CULTURAL TOURISM OFFER BIGGEST OPPORTUNITIES

Outlook

Impact

TRAVEL ACCOMMODATION

TRENDS

PROSPECTS

TRANSPORTATION

TRENDS

PROSPECTS

TRAVEL RETAIL

TRENDS

PROSPECTS

MARKET DATA

Table 1 Length of Trip: 2000-2005

Table 2 Arrivals by Country of Origin: 2000-2005

Table 3 Arrivals by Method of Transport: 2000-2005

Table 4 Arrivals by Purpose of Visit: 2000-2005

Table 5 Departures: 2000-2005

Table 6 Departures by Destination: 2000-2005

Table 7 Departures by Mode of Transport: 2000-2005

Table 8 Departures by Purpose of Visit: 2000-2005

Table 9 Domestic Trips by Mode of Transport: 2000-2005

Table 10 Incoming Tourist Receipts: 2000-2005

Table 11 Incoming Tourist Receipts % Growth: 2000-2005

Table 12 Outgoing Tourism Expenditure: 2000-2005

Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005

Table 14 Domestic Tourist Expenditure: 2000-2005

Table 15 Forecast Arrivals by Country of Origin: 2005-2010

Table 16 Forecast Arrivals by Method of Transport: 2005-2010

Table 17 Forecast Departures: 2005-2010

Table 18 Forecast Departures by Destination: 2005-2010

Table 19 Forecast Departures by Mode of Transport: 2005-2010

Table 20 Forecast Incoming Tourist Receipts: 2005-2010

Table 21 Forecast Domestic Tourist Expenditure: 2005-2010

Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010

SECTOR DATA

Table 23 Hotels: Units 2000-2005

Table 24 Regional Hotel Parameters 2005

Table 25 Travel Accommodation Sales by Sector: Value 2000-2005

Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005

Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005

Table 28 Hotel Company Rankings 2005

Table 29 Forecast Hotels: Units 2005-2010

Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010

Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010

Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010

Table 33 Transportation Sales by Sector: Value 2000-2005

Table 34 Airline Company Rankings 2005

Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005

Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 37 Forecast Transportation Sales by Sector: Value 2005-2010

Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010

Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 40 Car Rental Sales: Value 2000-2005

Table 41 Car Rental Company Rankings 2005

Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005

Table 43 Forecast Car Rental Sales: Value 2005-2010

Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010

Table 45 Travel Retail Outlets: Units 2000-2005

Table 46 Travel Retail Sales: 2000-2005

Table 47 Travel Retail Internet Sales: Internet Transaction Value 2000-2005

Table 48 Travel Retail Company Rankings 2005

Table 49 Forecast Travel Retail Outlets: Units 2005-2010

Table 50 Forecast Travel Retail Sales: 2005-2010

Table 51 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010

Table 52 Tourist Attractions: Value 2000-2005

Table 53 Tourist Attractions Internet Sales: Internet Transaction Value 2001-2005

Table 54 Forecast Tourist Attractions: Value 2005-2010

Table 55 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2005-2010

DEFINITIONS

TRAVEL AND TOURISM

DEMAND FACTORS

Length of trip

TOURISM PARAMETERS

Arrivals

Departures

Outgoing tourism expenditure

Domestic tourists

Domestic trips

Domestic tourist expenditure

TRAVEL ACCOMMODATION

Hotels

Other travel accommodation

Number of bed nights

Occupancy rates

Number of rooms and beds

TRANSPORTATION

Air

Other transportation

CAR RENTAL

TRAVEL RETAIL

TOURIST ATTRACTIONS

INTERNET SALES

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