Travel And Tourism in Peru

Euromonitor International's Travel And Tourism in Peru report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

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Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services

Executive summary

Government Promotes Tourism

The government has launched many initiatives to improve tourist attractions. Additionally, the government, through Peru's Promotion Commission (PromPerú), has been promoting the country through familiarization trips, workshops and advertising campaigns. In 2006, PromPerú launched an international campaign to promote the northern Amazon region. Additionally, it launched national TV and radio commercials to promote domestic tourism, which accounts for more than half of tourism demand.

Ecotourism is Showing Potential

In order to expand its tourism offerings beyond Cuzco and Machu Picchu, the government is working to develop ecotourism as a product. Peru has 25 conservation zones that cover five million acres. In the San Martin region, tourists can visit aborigine communities and tour the jungle.

More Visitors

The number of visitors to Peru has increased by 63% since 2000. Visitors from Chile and the US represented about 40% of the total number of arrivals in 2005, but other countries are growing in importance. More visitors are coming from Brazil, and Bolivia, helping Peru diversify. Economic growth in Peru has led to more people coming for business as well. 30% of visitors were between the ages of 25-34, and 67% were men in 2005.

Company Activity Heats Up

Aerocontinente's departure in 2004 allowed LAN Peru to become the market leader. However, new competitors are expected to begin activities here, such as Aerolineas del Peru and Wayra Peru. Additionally, international hotel companies, such as Marriott, Hilton and Sol Melia, may consider expanding their reach into the city of Cuzco.

Table of contents

EXECUTIVE SUMMARY

GOVERNMENT PROMOTES TOURISM

ECOTOURISM IS SHOWING POTENTIAL

MORE VISITORS

COMPANY ACTIVITY HEATS UP

KEY TRENDS AND DEVELOPMENTS

GOVERNMENT TOURISM POLICY

Outlook

Impact

ECOTOURISM IS DEVELOPING

Outlook

Impact

THE FOREIGN TOURIST PROFILE

Outlook

Impact

TRAVEL ACCOMMODATION

TRENDS

PROSPECTS

TRANSPORTATION

TRENDS

PROSPECTS

TRAVEL RETAIL

TRENDS

PROSPECTS

MARKET DATA

Table 1 Length of Trip: 2000-2005

Table 2 Arrivals by Country of Origin: 2000-2005

Table 3 Arrivals by Method of Transport: 2000-2005

Table 4 Arrivals by Purpose of Visit: 2000-2005

Table 5 Departures: 2000-2005

Table 6 Departures by Destination: 2000-2005

Table 7 Departures by Mode of Transport: 2000-2005

Table 8 Departures by Purpose of Visit: 2000-2005

Table 9 Domestic Trips by Mode of Transport: 2000-2005

Table 10 Incoming Tourist Receipts: 2000-2005

Table 11 Incoming Tourist Receipts % Growth: 2000-2005

Table 12 Outgoing Tourism Expenditure: 2000-2005

Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005

Table 14 Domestic Tourist Expenditure: 2000-2005

Table 15 Forecast Arrivals by Country of Origin: 2005-2010

Table 16 Forecast Arrivals by Method of Transport: 2005-2010

Table 17 Forecast Departures: 2005-2010

Table 18 Forecast Departures by Destination: 2005-2010

Table 19 Forecast Departures by Mode of Transport: 2005-2010

Table 20 Forecast Incoming Tourist Receipts: 2005-2010

Table 21 Forecast Domestic Tourist Expenditure: 2005-2010

Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010

SECTOR DATA

Table 23 Hotels: Units 2000-2005

Table 24 Regional Hotel Parameters 2005

Table 25 Travel Accommodation Sales by Sector: Value 2000-2005

Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005

Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005

Table 28 Hotel Company Rankings 2005

Table 29 Forecast Hotels: Units 2005-2010

Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010

Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010

Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010

Table 33 Transportation Sales by Sector: Value 2000-2005

Table 34 Airline Company Rankings 2005

Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005

Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 37 Forecast Transportation Sales by Sector: Value 2005-2010

Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010

Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 40 Car Rental Sales: Value 2000-2005

Table 41 Car Rental Company Rankings 2005

Table 42 Forecast Car Rental Sales: Value 2005-2010

Table 43 Travel Retail Outlets: Units 2000-2005

Table 44 Travel Retail Sales: 2000-2005

Table 45 Travel Retail Company Rankings 2005

Table 46 Forecast Travel Retail Outlets: Units 2005-2010

Table 47 Forecast Travel Retail Sales: 2005-2010

Table 48 Tourist Attractions: Value 2000-2005

Table 49 Forecast Tourist Attractions: Value 2005-2010

DEFINITIONS

TRAVEL AND TOURISM

DEMAND FACTORS

Length of trip

TOURISM PARAMETERS

Arrivals

Departures

Outgoing tourism expenditure

Domestic tourists

Domestic trips

Domestic tourist expenditure

TRAVEL ACCOMMODATION

Hotels

Other travel accommodation

Number of bed nights

Occupancy rates

Number of rooms and beds

TRANSPORTATION

Air

Other transportation

CAR RENTAL

TRAVEL RETAIL

TOURIST ATTRACTIONS

INTERNET SALES

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