Travel And Tourism in Réunion
Euromonitor International's Travel And Tourism in Réunion report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 52 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Decline in inbound traffic volume and value
Inbound traffic volume and value declined due to the onset of recession. Although the recession was strong only in the second half of 2008, it significantly affected the annual performance as the second half of the year is more important than the first half for tourism. While tourism from France only declined slightly owing to cultural and family ties, the decline was sharp from other European markets such as Germany, Italy and Switzerland. A decline in growth rates had been anticipated after the strong performance in 2007, in the wake of the Chikungunya epidemic scare, however, the onset of recession led to a much worse performance than had been expected.
South Africa emerged as an inbound and outbound tourist destination
While South Africa had been a popular outbound tourist destination, it also gained prominence as an inbound tourist destination during the recession. In a recession, when tourists are looking to reduce travel expenses, Réunion’s proximity makes it a more economic tourist destination than European countries for South Africans because of cheaper air fares and staying expenses. Due to the emergence of this reciprocal relationship, local tour operators are expected to have greater bargaining power with South African tour operators. Alliances are also expected between airlines operating in these regions.
Family tourists account for more than half of inbound tourist traffic
Tourists visiting family and friends continued to account for a strong proportion of tourist volumes. These tourists are predominantly from France. Although this is a loyal tourist category, it does not contribute as much to tourism receipts of travel accommodation, restaurants and car rentals as other tourists. Only airlines flying from France to Réunion benefited significantly from the growth of this tourist category.
Recovery is expected from 2010
Since the decline is linked to the economy, the tourism industry is expected to continue to struggle for the next two years, before subsequently rebounding. Players may increase prices cautiously for the next two years to compensate for decline. Players in travel accommodation that had invested in new properties are expected to be the worst affected. Among airlines, the ones operating on routes to France may not be as badly affected as others since they enjoy a loyal customer base that visits family and friends.
Table of contents
TRAVEL AND TOURISM IN RéUNION : MARKET INSIGHT
EXECUTIVE SUMMARY
Decline in inbound traffic volume and value
South Africa emerged as an inbound and outbound tourist destination
Family tourists account for more than half of inbound tourist traffic
Recovery is expected from 2010
KEY TRENDS AND DEVELOPMENTS
Inbound tourism traffic declines by over 5% in recession
Largest inbound destination France remains steady in declining environment
South Africa emerges as an inbound and outbound destination
Family tourists continue to dominate the overall tourist traffic
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Forecast Tourist Attractions: Value 2008-2013
Table 18 Health and Wellness Tourism Sales: Value 2003-2008
Table 19 Forecast Health and Wellness Sales: Value 2008-2013
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Prospects
Sector Data
Table 20 Arrivals by Country of Origin: 2003-2008
Table 21 Arrivals by Method of Transport: 2003-2008
Table 22 Arrivals by Purpose of Visit: 2003-2008
Table 23 Incoming Tourist Receipts: Value 2003-2008
Table 24 Forecast Arrivals by Country of Origin: 2008-2013
Table 25 Forecast Arrivals by Method of Transport: 2008-2013
Table 26 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 27 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2003-2008
Table 29 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 30 Regional Hotel Parameters 2008
Table 31 Hotel Company Rankings 2005-2008
Table 32 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 33 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 34 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 35 Transportation Sales by Sector: Value 2003-2008
Table 36 Transportation Internet Sales: Internet Transaction Value 2003-2008
Table 37 Air Company Rankings 2005-2008
Table 38 Forecast Transportation Sales by Sector: Value 2008-2013
Table 39 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 40 Car Rental Sales: Value 2003-2008
Table 41 Car Rental Internet Sales: Internet Transaction Value 2003-2008
Table 42 Car Rental Company Rankings 2005-2008
Table 43 Forecast Car Rental Sales: Value 2008-2013
Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 45 Travel Retail Outlets: Units 2003-2008
Table 46 Travel Retail Products Sales: Value 2003-2008
Table 47 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008
Table 48 Travel Retail Products Company Rankings 2005-2008
Table 49 Forecast Travel Retail Outlets: Units 2008-2013
Table 50 Forecast Travel Retail Products Sales: Value 2008-2013
Table 51 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013