Travel And Tourism in Réunion
Euromonitor International's Travel And Tourism in Réunion report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 47 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Fierce Competition and Chikungunya Epidemic Drive Tourists Away
Amid the Indian Ocean, Réunion is a French department or region, a third the size of Corsica. The population is very heterogeneous and the island landscape is widely diversified with mountains, tropical forests, savannah and flora, offering thousands of colours to the visitors' eyes. Réunion is also a well-developed port, with an airport infrastructure, industry and agriculture. Since 2003, the French authorities, in partnership with those in Réunion, have implemented a study programme to analyse the different needs of the island, in order to develop the economy in general, and travel and tourism in particular.
The Chikungunya epidemic severely affected the travel and tourism industry in 2006, with a dramatic fall in arrivals and revenues. Although the decline had already started in 2005, travel and tourism remains the main export product and primary source of income for the island. Information largely diffused through the media, especially the French media, has largely contributed to the loss of confidence among French arrivals, which make up the bulk of tourists visiting the island.
The declining figures prior to the Chikungunya epidemic were mainly the result of stiff competition from neighbouring Indian Ocean islands, such as the Seychelles and Mauritius, and costly airline fares. In addition, the need to develop and diversify the travel and tourism industry had become a priority.
Little Competition in Air Transportation
There are three airlines operating to Réunion from France: Air France with nine flights per week; Air Austral with eleven flights per week; and Corsair, which flies to the island six to eleven times per week. Additionally, Air Austral operates from South Africa twice a week. Nevertheless, Réunion remains underexploited, with new flying routes to continental Africa and neighbouring islands yet to be opened. Since most flights take off from France, there is both a lack of choice and a price monopoly preventing any competition. On the other hand, the island's road infrastructure is well developed and safely maintained.
Travel Accommodation Struggling
The Chikungunya epidemic had a considerable impact on value sales of hotels and other travel accommodation. The most severely hit were the owners of small private hotels, bed and breakfast establishments, guesthouses and campsites.
Ecotourism on the Rise
In common with other Indian Ocean islands, ecotourism is slowly becoming an integrated part of the travel and tourism strategy of Réunion's authorities. French tourism professionals are also contributing to the promotion of travel and tourism. The island possesses numerous advantages and considerable diversity to develop its ecotourism. In addition to boosting the number of ecofriendly tourists, this could also help Réunion compete with other African and neighbouring countries.
Ecotourism should play a preponderant part in the travel and tourism industry over the forecast period. Réunion possesses numerous assets and diversified scenery to develop its ecotourism. However, this will require a well-planned development strategy to take into account and respect both the natural environment and the autochthonous population. This would allow the island to compete with other countries that already offer such travelling possibilities.
Decline in Tourism Flows Hurts Travel Retailers
In line with the general trend, travel retail has been affected by the fall in tourist arrivals. This trend will only be reversed once the confidence of travellers is restored and new products such as ecotourism are on offer.
Table of contents
TRAVEL AND TOURISM IN RéUNION : MARKET INSIGHT
EXECUTIVE SUMMARY
Fierce Competition and Chikungunya Epidemic Drive Tourists Away
Little Competition in Air Transportation
Travel Accommodation Struggling
Ecotourism on the Rise
Decline in Tourism Flows Hurts Travel Retailers
KEY TRENDS AND DEVELOPMENTS
The Chikungunya Epidemic Hits Hard
Lack of Routes and High Prices Remain a Problem in Air Transportation
Travel Accommodation Rehabilitation
Ecotourism Appeal
Travel Retail Endures Sluggish Tourism Flows
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Forecast Tourist Attractions: Value 2007-2012
Table 25 Health and Wellness Tourism Sales: Value 2002-2007
Table 26 Forecast Health and Wellness Sales: Value 2007-2012
Table 27 Balance of Tourism Payments: Value 2002-2007
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2002-2007
Table 29 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 30 Regional Hotel Parameters 2007
Table 31 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 32 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 33 Hotel Company Rankings 2005-2007
Table 34 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 35 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 36 Transportation Sales by Sector: Value 2002-2007
Table 37 Airline Company Rankings 2005-2007
Table 38 Forecast Transportation Sales by Sector: Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 39 Car Rental Sales: Value 2002-2007
Table 40 Car Rental Company Rankings 2005-2007
Table 41 Forecast Car Rental Sales: Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 42 Travel Retail Outlets: Units 2002-2007
Table 43 Travel Retail Products Sales: Value 2002-2007
Table 44 Travel Retail Products Company Rankings 2005-2007
Table 45 Forecast Travel Retail Outlets: Units 2007-2012
Table 46 Forecast Travel Retail Products Sales: Value 2007-2012
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Internet Sales
Sources
Summary 1 Research Sources