Travel And Tourism in Rwanda
Euromonitor International's Travel And Tourism in Rwanda report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 57 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Diversity away from Gorillas
Gorillas play an essential role in contributing to Rwanda’s travel and tourism industry, which is ranked third in terms of the country’s foreign currency generation. Rwanda is home to around two thirds of the 700 mountain gorillas left in the world, and, for several decades now, the country has been at the forefront of gorilla conservation. The industry is a fundamental engine for the growth of the national economy and is driven by the mountain gorillas which have been, and remain, the main attraction in Rwanda, brining in more than 25,000 visitors to the country each year.
However, in order to remain competitive in the fast growing travel and tourism industry, the country has been shifting from its over-reliance on gorillas. Rwanda’s landscape consists of low-lying plains, rivers and lakes, raised hills and high-peaked mountains scattered throughout the country. Due to the ever-changing altitude, the national parks boast diversity in terms of birds, wildlife, aquatic animals and reptiles living in the savannah, swamps, lakes, rivers, forest and mountain vegetation. All of these have enabled Rwanda to increase tourist figures, boost revenue and cope better with the seasonal nature of the industry.
Top African Exhibitor at ITB-Berlin 2007
Rwanda was the top exhibitor among African countries at the Internationale Tourismus Börse (ITB-Berlin) held in Germany in March 2007. The annual event is amongst the world’s leading trade shows for the travel and tourism industry. Rwanda’s top exhibitor position, which was decided by the ITB’s organisers, is a statement of its success as one of the world’s finest ecotourism destinations.
Through a continued presence at such major exhibitions, Rwanda is able to exchange vital information about tourists’ views of the country, promote available tourism packages, and find out what tourists love about Rwanda. It can also work out where improvements need to be made and persuade travellers to visit Rwanda. The results of its presence at events like ITB-Berlin are overwhelming.
Wild Fires in the Country’s National Parks
Every year, hectares of land are being destroyed by wild fire, especially in the Akagera National Park area, where poachers are the main suspects. Akagera is a beautiful game reserve that protects a savannah landscape. The park has fully-grown vegetation, which helps the fires spread to a wide area. Despite having helicopters and fire extinguishers, park officials are still short of equipment and personnel. The Rwanda Office of Tourism and National Parks has been seeking stronger measures to curb the problem. Among the options being considered is increasing the number of patrols in the park to keep intruders away.
Prominent Figures Hit the Road to Rwanda
Rwanda has, in recent years, attracted high-profile individuals due to its many tourist attractions. After Bill Clinton in 2005, billionaire philanthropist Bill Gates and his family went on holiday to Rwanda in 2006, where they named a baby gorilla Keza (Cute One) after visiting the habitat of the Sabyinyo Group of Mountain Gorillas in the Volcanoes National Park.
Visits by prominent figures such as Bill Clinton and Bill Gates have built confidence and encouraged more visitors to travel to Rwanda, since a lot of research on safety is done before such high-profile visits are made. This no doubt contributes to a rise in the number of tourists who visit Rwanda and thus boosts the travel and tourism industry as a whole.
Table of contents
TRAVEL AND TOURISM IN RWANDA : MARKET INSIGHT
EXECUTIVE SUMMARY
Diversity away from Gorillas
Top African Exhibitor at ITB-Berlin 2007
Wild Fires in the Country’s National Parks
Prominent Figures Hit the Road to Rwanda
KEY TRENDS AND DEVELOPMENTS
Ecotourism Drive
Investment in Hotels is Booming
Tourism is a New Strategy to Heal the Wounds of Genocide
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007
Table 25 Forecast Tourist Attractions: Value 2007-2012
Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012
Table 27 Health and Wellness Tourism Sales: Value 2002-2007
Table 28 Forecast Health and Wellness Sales: Value 2007-2012
Table 29 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 30 Travel Accommodation Sales by Sector: Value 2002-2007
Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 32 Regional Hotel Parameters 2007
Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 36 Hotel Company Rankings 2005-2007
Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 40 Transportation Sales by Sector: Value 2002-2007
Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 42 Airline Company Rankings 2005-2007
Table 43 Forecast Transportation Sales by Sector: Value 2007-2012
Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 45 Car Rental Sales: Value 2002-2007
Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 47 Car Rental Company Rankings 2005-2007
Table 48 Forecast Car Rental Sales: Value 2007-2012
Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 50 Travel Retail Outlets: Units 2002-2007
Table 51 Travel Retail Products Sales: Value 2002-2007
Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 53 Travel Retail Products Company Rankings 2005-2007
Table 54 Forecast Travel Retail Outlets: Units 2007-2012
Table 55 Forecast Travel Retail Products Sales: Value 2007-2012
Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012