Travel And Tourism in Samoa
Euromonitor International's Travel And Tourism in Samoa report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 57 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Samoa Edges Ahead of New Calendonia
Travel and tourism in Samoa boomed since 2003, and particularly since 2005. As a result, the islands grew to exceed the visitor arrivals of New Calendonia. Samoa became the South Pacific’s third most popular tourist destination in 2007, behind French Polynesia and Fiji. The number of visitors topped 100,000 for the first time, in 2007.
Polynesian Blue provides a boost to tourism
Much of the growth was due to the launch of low cost carriers, Polynesian Blue. In addition to bringing Samoa under the marketing muscle of Virgin Blue, this made Samoa an accessible and affordable destination for the source markets of New Zealand and Australia. Whilst leisure tourists made a large contribution to growth, most of the increased traffic was due to growth in VFR, from Samoan expatriates in New Zealand and Australia, with the low airfares enabling them to visit home more frequently. This jump in visitation was only a sign of previously unsatisfied demand for cheap airfares to the island, and not necessarily a sign of a long-term trend.
Tourist development needs to take Faa Samoa into account
Faa Samoa, otherwise known as the Samoan way, governs Samoan life. A central part of this is the attitude of Samoans to land tenure, with the vast majority of land collectively owned. This has led to difficulties for developers in gaining title to land with the purpose of building resorts. It has resulted instead in most accommodation being skewed towards a budget accommodation option of collectively owned ‘beach fales.’ The Samoa government, therefore, has the unenviable task of facilitating the needs of increasing tourism with the traditions of Samoan life.
Samoa misses out on the South Pacific cruise boom
The boom in cruising that was embraced by the rest of the developed world also gripped the local source markets of Australia and New Zealand. With holidays progressively becoming shorter, however, these markets preferred to sail to islands closer to home, such as Fiji and New Caledonia. Although just slightly further away, Samoa was a fraction too far away to take advantage of the South Pacific cruise boom.
Trouble in Fiji is good for Samoa
The political uncertainty and sporadic military coups that typify media coverage about Fiji benefited Samoa. Samoa was increasingly perceived as an alternative island paradise whenever Fiji appeared too dangerous, with a military takeover in 2007 in Fiji coinciding with an increase in arrivals in Samoa. Whilst these events helped in the development of the necessary infrastructure on the islands, Samoa continues to need to establish a cohesive tourist proposition in order to maintain this growth into the forecast period.
Table of contents
TRAVEL AND TOURISM IN SAMOA : MARKET INSIGHT
EXECUTIVE SUMMARY
Samoa Edges Ahead of New Calendonia
Polynesian Blue provides a boost to tourism
Tourist development needs to take Faa Samoa into account
Samoa misses out on the South Pacific cruise boom
Trouble in Fiji is good for Samoa
KEY TRENDS AND DEVELOPMENTS
New Zealand Visits Its Neighbours
A Victim Of Distance
Polynesian Blue Revolutionises Samoan Tourism
Eco-Tourism: A Nice Idea But With Some Issues
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007
Table 25 Forecast Tourist Attractions: Value 2007-2012
Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012
Table 27 Health and Wellness Tourism Sales: Value 2002-2007
Table 28 Forecast Health and Wellness Sales: Value 2007-2012
Table 29 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Sources
Summary 1 Research Sources
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 30 Travel Accommodation Sales by Sector: Value 2002-2007
Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 32 Regional Hotel Parameters 2007
Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 36 Hotel Company Rankings 2005-2007
Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 40 Transportation Sales by Sector: Value 2002-2007
Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 42 Airline Company Rankings 2005-2007
Table 43 Forecast Transportation Sales by Sector: Value 2007-2012
Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 45 Car Rental Sales: Value 2002-2007
Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 47 Car Rental Company Rankings 2005-2007
Table 48 Forecast Car Rental Sales: Value 2007-2012
Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 50 Travel Retail Outlets: Units 2002-2007
Table 51 Travel Retail Products Sales: Value 2002-2007
Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 53 Travel Retail Products Company Rankings 2005-2007
Table 54 Forecast Travel Retail Outlets: Units 2007-2012
Table 55 Forecast Travel Retail Products Sales: Value 2007-2012
Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012