Travel And Tourism in Saudi Arabia
Euromonitor International's Travel And Tourism in Saudi Arabia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 109 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Domestic tourism first
The domestic tourism environment gained the attention of both officials and Saudi consumers at the end of the review period. Officials responsible for tourism focused on local tourism, aiming to appeal to nationals who usually travel abroad. The Supreme Commission for Tourism, which builds and organises the tourism industry in Saudi Arabia, believes such a focus will potentially be of great benefit to the local economy. To achieve this objective, expanding tourist infrastructure facilities and organising tourist festivals may encourage Saudi citizens to visit tourist cities within their own country, and increase the importance of the domestic tourist industry within the economy.
End of Saudi Arabian Airlines’ monopoly
To boost the domestic tourism industry, the General Authority of Civil Aviation decided to liberalise Saudi Arabia’s aviation industry by introducing two low-fare operators: Nas Air and Sama. This resulted in the ending of the longstanding Saudi Arabian airline monopoly. The objectives of this liberalisation are to facilitate the emerging tourism industry, stimulate the business market, and offer travellers greater choice, cheap flight deals and flexible options on value-for-money fares.
Sustainable tourism industry on the rise
The main goal of the national tourism development project prepared by the Supreme Commission for Tourism is to develop a sustainable tourism industry by putting into effect economic and social benefits, by developing countryside and desert areas. This represents valuable support for the populations in these areas by raising their living standards, which in turn helps them continue to live and build the economy in the their local areas instead of migrating to large cities. To involve the population into this strategy, this Commission developed the “smile” programme, which aims to build awareness of tourism with the help of the education ministry.
Year of cultural tourism
In recent years cultural tourism has become increasingly important in domestic tourism in Saudi Arabia. Boutique hotels in Medina Al Munawarah, smaller towns and historical areas are attracting a new category of tourist, interested in the cultural side of Saudi cities. To encourage such tourists, the Supreme Commission for Tourism is currently working on a comprehensive project to restore buildings, including palaces and museums throughout the Kingdom constructed during the rule of King Abdul Aziz, and also photographs and antiquities, in order to document this important period of the Saudi history. The main goal is to transform these buildings as cultural centres, to hold lectures, exhibitions, symposiums and folkloric performances on a regular basis. Moreover, with these cultural centres the tourism industry will become increasingly social, since it connects the people of Saudi Arabia, and enhances the sense of belonging as consumers get to know their country better.
Training programme
Since personnel are responsible for the first impression of Saudi culture among visiting tourists, the Supreme Commission for Tourism has decided to conduct training programmes to educate tourism personnel, immigrations, customs, aviation, ground services crew, operators, taxi and bus drivers, etc, and enlighten them on transferring styles and types of professional communication. This programme focuses on training all customs and immigrations personnel who are responsible for greeting tourists and processing their needs at ports. Furthermore, the programme emphasises the importance of professional communication, skills and attitude with tourists, and the effect this has on the country.
Table of contents
TRAVEL AND TOURISM IN SAUDI ARABIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Domestic tourism first
End of Saudi Arabian Airlines’ monopoly
Sustainable tourism industry on the rise
Year of cultural tourism
Training programme
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low-cost carrier development
Emerging niches
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SAUDI ARABIA
ELAF GROUP - TRAVEL AND TOURISM - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Elaf Travel and Tourism: Key Facts
Summary 3 Elaf Travel and Tourism: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Elaf Travel and Tourism: Competitive Position 2007
KINGDOM HOTEL INVESTMENTS (KHI) - TRAVEL AND TOURISM - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kingdom Hotel Investments: Key Facts
Summary 6 Kingdom Hotel Investments: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Kingdom Hotel Investments: Competitive Position 2007
NAS AIR - TRAVEL AND TOURISM - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Nas Air: Key Facts
Summary 9 Nas Air: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Nas Air: Competitive Position 2007
SAMA AIRLINES - TRAVEL AND TOURISM - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 SAMA AIRLINES: Key Facts
Summary 12 SAMA AIRLINES: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 SAMA AIRLINES: Competitive Position 2007
SAUDI ARABIAN AIRLINES - TRAVEL AND TOURISM - SAUDI ARABIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Saudi Arabian Airlines: Key Facts
Summary 15 Saudi Arabian Airlines: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Saudi Arabian Airlines: Competitive Position 2007
TOURISM FLOWS INBOUND IN SAUDI ARABIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN SAUDI ARABIA
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN SAUDI ARABIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN SAUDI ARABIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN SAUDI ARABIA
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN SAUDI ARABIA
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN SAUDI ARABIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN SAUDI ARABIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012