Travel And Tourism in Sweden
Euromonitor International's Travel And Tourism in Sweden report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 107 | Publication date: Aug 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
Decline in value of Swedish krona attracting visitors
The financial crisis did not hit the Swedish travel and tourism industry nearly as hard as it did many of the neighbouring countries that saw a sharp decline in visitors following the new economic climate. This was partly a result of the fall in value of the Swedish krona, which made Sweden a comparatively cheap place to visit. A lot of visitors have also been coming just to take advantage of the considerably lower price level, most notably from Denmark and Norway in 2009.
Business travel suffers as a result of financial crisis
Although Sweden saw a strong inflow of leisure visitors in 2009, overall revenue numbers for many hotels and airlines greatly suffered as a result of declining business travel. Hotels in the Stockholm area, for example, rely on a steady stream of business travellers, who generally pay higher rates and use ancillary services such as conference facilities to a large extent. Many corporations, both Swedish and international, have cut travel budgets severely in the wake of the financial crisis and use video conferencing instead of sending their employees on the road.
Sweden branded as green destination
Visit Sweden, the organization endowed with the task of promoting Sweden abroad, and a number of regional tourism organizations are trying to brand Sweden as a “green” destination. They are trying to project an overall environmentally friendly profile with hotels trying to cut down on carbon emissions and the provision of an overall green infrastructure as well as a range of activities in close conjunction with nature, where visitors are able to experience unspoiled nature at close hand.
Travel and tourism industry in Sweden gradually moving online
Travel retail has been gradually moving online over the last decade, with the “bricks and mortar outlets” that previously dominated becoming fewer and fewer. This is, however, not the only way in which the industry is moving online; more and more companies are trying to market themselves through social media such as Facebook and Twitter as well as through offers made available exclusively for mobile phones, blogs and other websites.
Increase in train travel
Train travel has gradually been taking share from air travel within Sweden as travellers are becoming increasingly environmentally conscious and high-speed trains make this mode of transportation a viable alternative to air travel. Air travel used to be, by far, the quickest way to travel domestically in Sweden, but security measures have increased the overall travel time and the gap between train and air travel in terms of overall travel time is decreasing.
Table of contents
TRAVEL AND TOURISM IN SWEDEN : MARKET INSIGHT
EXECUTIVE SUMMARY
Decline in value of Swedish krona attracting visitors
Business travel suffers as a result of financial crisis
Sweden branded as green destination
Travel and tourism industry in Sweden gradually moving online
Increase in train travel
KEY TRENDS AND DEVELOPMENTS
Impact of the global recession
H1N1 flu pandemic
Legislative environment – deregulation of train travel
Internet developments
Government tourism policy
Sustainable tourism
Consumer lifestyles
Air travel in a squeeze
DEMAND FACTORS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2009
Table 2 Holiday Demographic Trends 2004-2009
Table 3 Holiday Takers by Sex 2004-2009
Table 4 Holiday Takers by Age 2004-2009
Table 5 Length of Domestic Trips: 2004-2009
Table 6 Length of Outbound Departures: 2004-2009
Table 7 Seasonality of Trips 2005-2009
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2004-2009
DEFINITIONS
Tourism Parameters
Travel Accommodation
Hotel Price Platforms
Transportation
Car rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Sales
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWEDEN
HERTZ SVERIGE AB - TRAVEL AND TOURISM - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hertz Sverige AB: Key Facts
Summary 3 Hertz Sverige AB : Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Hertz Sverige AB: Competitive Position 2006
KUONI SCANDINAVIA AB - TRAVEL AND TOURISM - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Kuoni Scandinavia AB: Key Facts
Summary 6 Kuoni Scandinavia AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Kuoni Scandinavia AB: Competitive Position 2008
RICA HOTELS AB - TRAVEL AND TOURISM - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Rica Hotels AB: Key Facts
Summary 9 Rica Hotels AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Rica Hotels AB: Competitive Position 2006
STENA LINE SCANDINAVIA AB - TRAVEL AND TOURISM - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Stena Line Scandinavia AB: Key Facts
Summary 12 Stena Line Scandinavia AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Stena Line Scandinavia AB: Competitive Position 2009
TRAVELLINK AB - TRAVEL AND TOURISM - SWEDEN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Travellink AB: Key Facts
Summary 15 Travellink AB: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Travellink AB: Competitive Position 2009
CAR RENTAL IN SWEDEN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 9 Car Rental Sales by Sector and Location: Value 2004-2009
Table 10 Structure of Car Rental Market: 2004-2009
Table 11 Average Car Rental Duration by Sector 2004-2009
Table 12 Average Car Rental Duration: % Breakdown 2004-2009
Table 13 Time of Booking: % Breakdown 2005-2009
Table 14 Car Rental Sales: Internet Transaction Value 2004-2009
Table 15 Car Rental Market Shares 2005-2009
Table 16 Car Rental National Brand Owners by Key Performance Indicators 2009
Table 17 Forecast Car Rental Sales by Sector and Location: Value 2009-2014
Table 18 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014
HEALTH & WELLNESS TOURISM IN SWEDEN
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 19 Number of Hotel/Resort Spas: Units 2004-2009
Table 20 Health & Wellness Tourism Sales by Type: Value 2004-2009
Table 21 Spa Consumer Markets: Domestic Tourism 2005-2009
Table 22 Spa Consumer Markets: Arrivals 2005-2009
Table 23 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014
TOURISM FLOWS DOMESTIC IN SWEDEN
HEADLINES
TRENDS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
CATEGORY DATA
Table 24 Domestic Trips by Destination: 2004-2009
Table 25 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 26 Domestic Tourist Expenditure: Value: 2004-2009
Table 27 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009
Table 28 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 29 Forecast Domestic Tourist Expenditure: Value: 2009-2014
TOURISM FLOWS INBOUND IN SWEDEN
HEADLINES
TRENDS
LEISURE
BUSINESS
MODE OF TRANSPORT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 30 Arrivals by Country of Origin: 2004-2009
Table 31 Leisure Arrivals by Type 2005-2009
Table 32 Business Arrivals: MICE Penetration 2005-2009
Table 33 Arrivals by Method of Transport: 2004-2009
Table 34 Arrivals by Purpose of Visit: 2004-2009
Table 35 Incoming Tourist Receipts by Country: Value 2004-2009
Table 36 Tourism Expenditure by Sector: Value 2004-2009
Table 37 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009
Table 38 Forecast Arrivals by Country of Origin: 2009-2014
Table 39 Forecast Arrivals by Method of Transport: 2009-2014
Table 40 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 41 Forecast Incoming Tourist Receipts by Country: Value 2009-2014
Table 42 Tourism Receipts and Expenditure by Business vs Leisure Split 2008/2009
Table 43 Arrivals by City 2007-2009
TOURISM FLOWS OUTBOUND IN SWEDEN
HEADLINES
TRENDS
DESTINATIONS
LEISURE
BUSINESS
MODE OF TRANSPORT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 44 Departures by Destination: 2004-2009
Table 45 Leisure Departures by Type 2005-2009
Table 46 Business Departures: MICE Penetration % Breakdown 2005-2009
Table 47 Departures by Method of Transport: 2004-2009
Table 48 Departures by Purpose of Visit: 2004-2009
Table 49 Outgoing Tourist Expenditure by Country: Value 2004-2009
Table 50 Outgoing Tourist Expenditure by Sector: Value 2004-2009
Table 51 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009
Table 52 Forecast Departures by Destination: 2009-2014
Table 53 Forecast Departures by Method of Transport: 2009-2014
Table 54 Forecast Departures by Purpose of Visit: 2009-2014
Table 55 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014
TOURIST ATTRACTIONS IN SWEDEN
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 56 Tourist Attractions Sales by Sector: Value 2004-2009
Table 57 Tourist Attractions Visitors by Sector: 2004-2009
Table 58 Tourist Attractions Sales: Internet Transaction Value 2004-2009
Table 59 Leading Tourist Attractions by Visitors 2004-2009
Table 60 Forecast Tourist Attractions Sales by Sector: Value 2009-2014
Table 61 Forecast Tourist Attractions Visitors by Sector: 2009-2014
Table 62 Forecast Tourist Attractions Sales: Internet Transaction Value 2009-2014
TRANSPORTATION IN SWEDEN
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 63 Transportation Sales by Sector: Value 2004-2009
Table 64 Airline Capacity: 2004-2009
Table 65 Airline Utilisation: 2004-2009
Table 66 Airline Passengers Carried by Distance: 2004-2009
Table 67 Transportation Sales: Internet Transaction Value 2004-2009
Table 68 Airline Market Shares 2005-2009
Table 69 Airlines National Brand Owners by Key Performance Indicators 2009
Table 70 Forecast Transportation Sales by Sector: Value 2009-2014
Table 71 Forecast Transportation Sales: Internet Transaction Value 2009-2014
TRAVEL ACCOMMODATION IN SWEDEN
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 72 Travel Accommodation Sales by Sector: Value 2004-2009
Table 73 Travel Accommodation Outlets by Sector: Units 2004-2009
Table 74 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009
Table 75 Regional Hotel Parameters 2009
Table 76 Travel Accommodation Sales: Internet Transaction Value 2004-2009
Table 77 Hotel National Brand Owners by Market Share 2004-2009
Table 78 Hotels National Brand Owners by Key Performance Indicators 2009
Table 79 Forecast Travel Accommodation Sales by Sector: Value 2009-2014
Table 80 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014
Table 81 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014
Table 82 Hotel Value Sales and Outlets by Price Platform 2008/2009
TRAVEL RETAIL IN SWEDEN
HEADLINES
TRENDS
ONLINE TRAVEL
COMPETITIVE LANDSCAPE
NICHE GROWTH SECTORS
PROSPECTS
CATEGORY DATA
Table 83 Travel Retail Outlets by Sector: Units 2004-2009
Table 84 Travel Retail Products Sales: Value 2004-2009
Table 85 Travel Retail Sales by Destination: % Value Breakdown 2004-2009
Table 86 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009
Table 87 Travel Retail Products Market Shares 2005-2009
Table 88 Travel Retail Products National Brand Owners by Key Performance Indicators 2009
Table 89 Forecast Travel Retail Outlets by Sector: Units 2009-2014
Table 90 Forecast Travel Retail Products Sales: Value 2009-2014
Table 91 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014