Travel And Tourism in Taiwan
Euromonitor International's Travel And Tourism in Taiwan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 106 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health and wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Government tourism goals fall short of the mark
In recent years the Taiwan government has adopted two major programs to boost inbound tourism, with the focus being on higher arrival numbers. Challenge 2008, which proposed a goal of five million arrivals by the end of 2008, fell significantly short of the mark. The tourism-focused Tour Taiwan Years: 2008-2009 plan, set a goal of 7% growth in annual arrival numbers, and this too has so far failed to materialise, with growth for 2008 around half that figure.
Price hike during first half of 2008 and fuel price leads to high inflation
A rise in fuel prices led to rising costs for all transport operators. Other transport, particularly, airlines and bus/coach companies, have been affected most. Combined with the economic slowdown and competition from Taiwan High Speed Rail, these companies have been forced to close routes, and cut back on existing services all the while heavily discounting their prices.
Opening up to Chinese tourists, far from expected traffic
Taiwan’s new government and President has promoted the economic benefits of increased tourism from China as a means to alleviate the stagnant economy, as well as stressed inbound arrival numbers from China would be high. Within months of the new President taking office, Taiwan had opened itself to tourists from China. Tourist numbers have fallen significantly short of projections, leading to many disappointed businesses within the travel and tourism industry.
High Speed Rail changes traveller preferences; takes a heavy toll on rivals
Since its launch in 2007, Taiwan High Speed Rail has driven demand through a flexible fare structure, high speed travel and convenient station locations. Impulse and same day return trips are common. High Speed Rail has both stimulated demand in the travel and tourism industry while at the same time caused the demise of many airline routes and pushed bus/coach operators to the brink of closure. Far Eastern Air Transport Corp, a significant player in the domestic airline market, experienced cash flow difficulties during this time. The company closed down in May 2008.
Travel accommodation suffers from improvements in transportation
The speed and convenience of Taiwan High Speed Rail, which links the major cities along Taiwan’s west coast, has deterred people from travelling to locations such as the east coast and offshore islands. Same day return trips have become more common, with accommodation operators gaining little benefit from the increased traffic. A similar situation has arisen with Xueshan Tunnel, which has cut travel times between Taipei and the east coast towns of Hualien and Ilan. Many Taipei residents visit for day trips instead of staying for a longer periods.
Tourism slowdown to continue
In the short term, Taiwan’s travel and tourism industry will continue to feel the effects of both the global economic crisis and domestic economic downturn. Companies can be expected to keep a close eye on efficiency of the services and packages they offer. The overall market is expected to become much more optimistic in the medium term.
Table of contents
TRAVEL AND TOURISM IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Government tourism goals fall short of the mark
Price hike during first half of 2008 and fuel price leads to high inflation
Opening up to Chinese tourists, far from expected traffic
High Speed Rail changes traveller preferences; takes a heavy toll on rivals
Travel accommodation suffers from improvements in transportation
Tourism slowdown to continue
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment – Taiwan opens borders to Chinese tourists
Legislative Environment – Star rating system to be implemented
Sustainable Tourism
Consumer Lifestyles
Low Cost Carriers
Emerging Niche Sectors
Internet Developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
CHINA AIRLINES LTD - TRAVEL AND TOURISM - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 China Airlines Ltd: Key Facts
Summary 3 China Airlines Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 China Airlines Ltd: Competitive Position 2008
EVERGREEN GROUP - TRAVEL AND TOURISM - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Evergreen Group: Key Facts
Summary 6 Evergreen Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Evergreen Group: Competitive Position 2008
HOWARD PLAZA HOTEL - TRAVEL AND TOURISM - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Howard Plaza Hotel: Key Facts
Summary 9 Howard Plaza Hotel: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Howard Plaza Hotel: Competitive Position 2008
LION TRAVEL SERVICE CO LTD - TRAVEL AND TOURISM - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Lion Travel Service Co Ltd: Key Facts
Summary 12 Lion Travel Service Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Lion Travel Service Co Ltd: Competitive Position 2008
TAIWAN HIGH SPEED RAIL CORP - TRAVEL AND TOURISM - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Taiwan High Speed Rail Corporation: Key Facts
Summary 15 Taiwan High Speed Rail Corporation: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Taiwan High Speed Rail Corporation: Competitive Position 2008
TOURISM FLOWS INBOUND IN TAIWAN
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
Table 9 Arrivals by city: 2008
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN TAIWAN
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN TAIWAN
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN TAIWAN
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2003-2008
Table 41 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 42 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 43 Regional Hotel Parameters 2008
Table 44 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 45 Hotel National Brand Owners by Market Share 2004-2008
Table 46 Hotels National Brand Owners by Key Performance Indicators 2008
Table 47 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 48 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 49 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
Table 50 Hotel Performance in Taiwan 2007/2008
TRANSPORTATION IN TAIWAN
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LAND SCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH AND WELLNESS TOURISM IN TAIWAN
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013