Travel And Tourism in Tunisia
Euromonitor International's Travel And Tourism in Tunisia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Chapters: 10 | Tables: 110 | Publication date: Apr 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Tourism is the Biggest Foreign Currency Earner
Tourism is Tunisia’s biggest provider of foreign currency. In the first six months of 2006, tourism proceeds totalled US$750 million, a 5.8% increase compared to the same period in 2005. About 7.5% of Tunisia’s GDP came from tourism in 2005. Tourism will continue to remain a major, if not the main, source of hard currency given the importance it plays in Tunisia’s economy combined with the government’s and tourism professionals’ goal of increasing the number of travellers visiting the country. Long positioned as an affordable sun, sea and sand destination for Europeans, Tunisia’s efforts to increase partnerships between public and private partnerships and encourage direct foreign investment in the hospitality industry in order to drive it to greater heights are likely to have both short- and long-term effects. In the near term, there will be increased cooperation and coordination between the tourist authorities and tourism providers as they work together to promote Tunisia. In the longer term, efforts to boost direct foreign investment will diversify and broaden Tunisia’s travel and tourism industry.
A New Mix of Inbound Tourists
Tunisia is looking to diversify its tourist mix. While focusing on keeping its arrivals from traditional European markets, the country is now looking towards China, the Middle East and the Americas as growth markets. The focus is not only on broadening where tourists come from, but also on attracting higher-spending visitors. The diversification of the tourist mix is set to continue, with travel retailers having the biggest impact on events. Broadening the visitor base and the tourism product by opening up to a new niche of travellers from Asia and the Middle East, coupled with a greater focus on winter tourism by offering competitive packages and new tours, will have positive effects on all travel and tourism categories since diversification will eradicate some of the negative impacts of seasonality. In the travel retail market, tour operators will be the main beneficiaries since group tours are likely to become popular before visitors from new regions such as Asia will start travelling to Tunisia on their own. Airlines are also set to play a role by scheduling special seasonal flights to and from those countries which are being targeted.
Diversifying Away from Mass Tourism
The Tunisian government has implemented a series of initiatives in order to encourage investment away from the traditional mass tourism that the country is well known for. Tourism is expected to be developed in niche areas such as thalassotherapy, eco-tourism, and military tourism. Recently, the government reviewed its foreign investment policy by relaxing the barriers to investment in tourism projects since investments were subject to authorisation from Tunisia’s Higher Investment Board when foreign investment equity exceeded 50%. Niche tourism accomplishes two goals; it allows Tunisia to attract travellers who will typically stay longer and who will spend more without having a detrimental effect on the popularity of the core beach holidays on offer. By encouraging niche tourism, Tunisia will be able to attract higher-spending visitors, which is good news for businesses involved in this area of the industry. In addition, developing niche tourism is another way of persuading European tourists to revisit the country.
Domestic Tourism Rises in Importance
Travel retail relies on domestic tourism to curb some of the negative effects of seasonality that Tunisian tourism experiences. However, travel retail still relies heavily on outbound tourism, but they are increasingly diversifying their product mixes. Most travel agencies are focusing the marketing of their local packages on niche tourism such as cultural tourism and establishing alliances with boutique hotels in Tunisia’s smaller towns and historical quarters.
Table of contents
EXECUTIVE SUMMARY
TOURISM IS THE BIGGEST FOREIGN CURRENCY EARNER
A NEW MIX OF INBOUND TOURISTS
DIVERSIFYING AWAY FROM MASS TOURISM
DOMESTIC TOURISM RISES IN IMPORTANCE
KEY TRENDS AND DEVELOPMENTS
TOURISM EARNS FOREIGN CURRENCY
Outlook
Impact
A NEW MIX OF INBOUND TOURISTS
Outlook
Impact
DIVERSIFYING AWAY FROM MASS TOURISM
Outlook
Impact
DOMESTIC TOURISM RISES IN IMPORTANCE
Outlook
Impact
TRAVEL ACCOMMODATION
Travel accommodation sees considerable upgrading
Residential properties for foreigners
Targetting younger tourists
Streamlining bureaucracy
TRANSPORTATION
Airlines
Intra-regional air links
Modernising the railway system
Cruise tourism on the rise
TRAVEL RETAIL
Catering to algerian tourists
Young travellers
Niche products
Fierce competition
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 28 Hotel Company Rankings 2005
Table 29 Forecast Hotels: Units 2005-2010
Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 33 Transportation Sales by Sector: Value 2000-2005
Table 34 Airline Company Rankings 2005
Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 37 Forecast Transportation Sales by Sector: Value 2005-2010
Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 40 Car Rental Sales: Value 2000-2005
Table 41 Car Rental Company Rankings 2005
Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 43 Forecast Car Rental Sales: Value 2005-2010
Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 45 Travel Retail Outlets: Units 2000-2005
Table 46 Travel Retail Sales: 2000-2005
Table 47 Travel Retail Internet Sales: Internet Transaction Value 2000-2005
Table 48 Travel Retail Company Rankings 2005
Table 49 Forecast Travel Retail Outlets: Units 2005-2010
Table 50 Forecast Travel Retail Sales: 2005-2010
Table 51 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 52 Tourist Attractions: Value 2000-2005
Table 53 Tourist Attractions Internet Sales: Internet Transaction Value 2001-2005
Table 54 Forecast Tourist Attractions: Value 2005-2010
Table 55 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2005-2010
MARKET DATA
Table 56 Length of Trip: 2000-2005
Table 57 Arrivals by Country of Origin: 2000-2005
Table 58 Arrivals by Method of Transport: 2000-2005
Table 59 Arrivals by Purpose of Visit: 2000-2005
Table 60 Departures: 2000-2005
Table 61 Departures by Destination: 2000-2005
Table 62 Departures by Mode of Transport: 2000-2005
Table 63 Departures by Purpose of Visit: 2000-2005
Table 64 Domestic Trips by Mode of Transport: 2000-2005
Table 65 Incoming Tourist Receipts: 2000-2005
Table 66 Incoming Tourist Receipts % Growth: 2000-2005
Table 67 Outgoing Tourism Expenditure: 2000-2005
Table 68 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 69 Domestic Tourist Expenditure: 2000-2005
Table 70 Forecast Arrivals by Country of Origin: 2005-2010
Table 71 Forecast Arrivals by Method of Transport: 2005-2010
Table 72 Forecast Departures: 2005-2010
Table 73 Forecast Departures by Destination: 2005-2010
Table 74 Forecast Departures by Mode of Transport: 2005-2010
Table 75 Forecast Incoming Tourist Receipts: 2005-2010
Table 76 Forecast Domestic Tourist Expenditure: 2005-2010
Table 77 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 78 Hotels: Units 2000-2005
Table 79 Regional Hotel Parameters 2005
Table 80 Travel Accommodation Sales by Sector: Value 2000-2005
Table 81 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 82 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 83 Hotel Company Rankings 2005
Table 84 Forecast Hotels: Units 2005-2010
Table 85 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 86 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 87 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 88 Transportation Sales by Sector: Value 2000-2005
Table 89 Airline Company Rankings 2005
Table 90 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 91 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 92 Forecast Transportation Sales by Sector: Value 2005-2010
Table 93 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 94 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 95 Car Rental Sales: Value 2000-2005
Table 96 Car Rental Company Rankings 2005
Table 97 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 98 Forecast Car Rental Sales: Value 2005-2010
Table 99 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 100 Travel Retail Outlets: Units 2000-2005
Table 101 Travel Retail Sales: 2000-2005
Table 102 Travel Retail Internet Sales: Internet Transaction Value 2000-2005
Table 103 Travel Retail Company Rankings 2005
Table 104 Forecast Travel Retail Outlets: Units 2005-2010
Table 105 Forecast Travel Retail Sales: 2005-2010
Table 106 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 107 Tourist Attractions: Value 2000-2005
Table 108 Tourist Attractions Internet Sales: Internet Transaction Value 2001-2005
Table 109 Forecast Tourist Attractions: Value 2005-2010
Table 110 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES