Travel And Tourism in the Czech Republic
Euromonitor International's Travel And Tourism in the Czech Republic report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Tables: 98 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Strong economy attracts new investments
The strong Czech economy proved appealing to investors, both those already present and those still planning to enter the market. The most attractive market sectors were hotel accommodation – luxurious 4/5-star hotels in particular – and air travel.
Among hotels, some of the top international brands opened a hotel in 2006 and more plan to establish in the Czech Republic in 2007 and 2008. Other hotel owners already active in the Czech Republic are reinvesting substantial parts of their income into reconstruction and modernisation. Prague has become a popular destination for low cost airlines over recent years and low cost air carriers continue to increase the number of routes to and from Prague.
Prague tops all charts
Prague accounted for 25% of all income from tourism in 2006. The city offers the widest variety of attractions – there is the largest concentration of historical monuments, museums, theatres and galleries, most cultural events of international and local importance take place in Prague as well as the majority of conferences, trade fairs and business meetings.
In total, 60% of all inbound tourists visited Prague. Although the Ministry of Regional Development recorded growing number of visitors to individual regions in 2006, even the second most popular Karlovy Vary city and surroundings only attracted 6% of all inbound tourists.
Rapid development in hotel accommodation industry
As opposed to previous years, even domestic hotel owners invested in expansion and reconstruction. The largest Czech hotel chain Orea Hotels for example, spent around CK750 million in 2006 on renovations. Accor opened one new hotel in the Prague Old Town and it quickly became the most popular and profitable of its outlets. Hilton undertook the largest renovation so far in its existence in Czech Republic. The luxurious 5-star Mandarin opened in Mala Strana, also the historical part of Prague.
Capacity increased rapidly in 2006. In Prague, hotel owners anticipated a higher number of visitors thanks to the new airport terminal, whilst in regions they expected to gain a larger share of tourists. Regions succeeded while many hotel owners in Prague complained that the capacity in the capital surpasses demand largely due to loose legislation which gives easy access to obtaining a licence to operate an accommodation facility.
Budget airlines connect Czech Republic with all Europe
In 2006 there were already 13 low cost airlines connecting Prague with mostly other European capitals. Most connections available are to the United Kingdom, connecting Prague with London, but also other British cities. Numerous routes are available to Berlin and Cologne as well as Copenhagen and Stockholm.
Flight tickets are promoted to start at as little as CK290 per one way flight; however, this price excludes all taxes and fees and requires booking long in advance or on specific dates. Most customers thus end up travelling for the medium price which is still approximately five times cheaper than the offer from regular airlines.
Increase in inbound tourism high, income growth slower
There was a 1.3% increase in number of foreign visitors to Czech Republic in 2006. The incoming tourism receipts grew faster in 2006 due to changing demands of travellers but the growth of tourism spending is expected to lag behind in the future. This is mainly due to the fact that Czech Republic is still a rather cheap destination as well as the fact that many tourists pay for travel services in their country of origin.
The countries that contribute most to the growing number of visitors are, as in previous years, Germany, the United Kingdom, Italy and the United States of America, but a new positive trend arose with a higher number of travellers from Asia who are more affluent. Generally, Russian and Japanese tourists belong to those who spend most money. It has been noticed that the number of backpackers is decreasing as tourists prefer more comfort and luxury. This leads to higher spending on accommodation, travel and retail services and promises a healthy growth in the forecast period.
Table of contents
TRAVEL AND TOURISM IN THE CZECH REPUBLIC : MARKET INSIGHT
EXECUTIVE SUMMARY
Strong economy attracts new investments
Prague tops all charts
Rapid development in hotel accommodation industry
Budget airlines connect Czech Republic with all Europe
Increase in inbound tourism high, income growth slower
KEY TRENDS AND DEVELOPMENTS
Economic drivers
Legislative environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Sustainable tourism
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CZECH REPUBLIC
CEDOK SRO - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cedok sro: Key Facts
Summary 3 Cedok sro: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Cedok sro: Competitive Position 2006
CESKE AEROLINIE AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Ceske Aerolinie a.s.: Key Facts
Summary 6 Ceske Aerolinie a.s.: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Ceske Aerolinie a.s.: Competitive Position 2006
CK FISCHER AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 8 CK Fischer a.s.: Key Facts
Summary 9 CK Fischer a.s.: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 CK Fischer a.s.: Competitive Position 2006
OREA HOTELS AS - TRAVEL AND TOURISM - CZECH REPUBLIC
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Orea Hotels a.s.: Key Facts
Summary 12 Orea Hotels a.s.: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Orea Hotels a.s.: Competitive Position 2006
TOURISM FLOWS INBOUND IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN THE CZECH REPUBLIC
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN THE CZECH REPUBLIC
HEADLINES
TRENDS
DESTINATIONS
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN THE CZECH REPUBLIC
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Key Performance Indicators 2006
Table 40 Hotel National Brand Owners by Market Share 2002-2006
Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
TRANSPORTATION IN THE CZECH REPUBLIC
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Key Airlines Key Performance Indicators 2006
Table 52 Airline Market Shares 2002-2006
Table 53 Forecast Transportation Sales by Sector: Value 2006-2011
Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
CAR RENTAL IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Key Car Rental Companies’ Key Performance Indicators 2006
Table 62 Car Rental Market Shares 2002-2006
Table 63 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
TRAVEL RETAIL IN THE CZECH REPUBLIC
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Travel Retail Outlets by Sector: Units 2001-2006
Table 66 Travel Retail Sales by Product: Value 2001-2006
Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 70 Travel Retail Products Market Shares 2002-2006
Table 71 Key Travel Retail Companies by Number of Outlets 2006
Table 72 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 73 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 74 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
TOURIST ATTRACTIONS IN THE CZECH REPUBLIC
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN THE CZECH REPUBLIC
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006