Travel And Tourism in Afghanistan
Euromonitor International's Travel And Tourism in Afghanistan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 41 | Publication date: Apr 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
Afghanistan becomes increasingly accessible
After a step back in 2008, tourism in Afghanistan rebounded in 2009, partially due to a slight improvement in political stability and the expansion of routes by Safi Airways, in particular its flights between Germany and Afghanistan. The new routes have been embraced by both the Afghan Diaspora and those visitors who need to visit Afghanistan on war or aid-related work.
Post-Taliban optimism wearing off
The years following the defeat of the Taliban in 2001 were characterised by significant optimism as investors expected freedom, democracy and prosperity which resulted in two major hotels, Serena Hotels Afghanistan and Safi Landmark Hotel & Suites, and two major airlines, Kam Air and Safi Airways, being set up, but relatively few tourists. What remained of the initial optimism had slowly wear off by 2009, however, as levels of violence increased and the Presidential election became a debacle, which resulted in investment drying up, a situation which was exacerbated by the global financial crisis.
War underpins demand for inbound travel
New airlines, such as Safi Airways, are booming and expanding routes. The major luxury hotels in Kabul are doing good business. These, however, are not signs of a vibrant travel and tourism category but are due to the presence and movement of journalists, aid workers and diplomats, constantly travelling in and out of the country. While the war has created demand and helped support the development of tourist infrastructure, there is no guarantee that the demand shall outlive the war.
Safety is key for tourist operators
Hotels, airlines and tourist outlets operating in other destinations pride themselves on relatively mundane things like luxury, quality and value for money but security is absolutely key to outlets in Afghanistan, because of the very real danger present in the country. Safi Airways, therefore, pushes safety in its messaging in an attempt to distance itself from the perception that Afghan airlines are dangerous. Similarly, security around luxury hotels is tight, while the major tour operators also operate as logistic specialists for the United Nations and other organisations, providing services including bullet proof cars.
Tourism potential but peace essential
Afghanistan has tourism potential, scoring highly in both cultural tourism potential and in natural beauty. It also has a very strong brand name, although currently for the wrong reasons, with war and terrorism very much to the forefront of people’s perceptions of the country, which act as powerful deterrents to travel, even amongst Afghans. The potential cannot be realised until political stability returns to the country, after which tourism is likely to boom.
Table of contents
TRAVEL AND TOURISM IN AFGHANISTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Afghanistan becomes increasingly accessible
Post-Taliban optimism wearing off
War underpins demand for inbound travel
Safety is key for tourist operators
Tourism potential but peace essential
KEY TRENDS AND DEVELOPMENTS
Impact of the global recession
The war continues to rage
A land with tourism potential
Afghan Diaspora accounts for a significant number of arrivals
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2004-2009
Table 2 Length of Outbound Departures: 2004-2009
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2004-2009
Table 4 Departures by Destination: 2004-2009
Table 5 Departures by Method of Transport: 2004-2009
Table 6 Departures by Purpose of Visit: 2004-2009
Table 7 Outgoing Tourist Expenditure: Value 2004-2009
Table 8 Forecast Departures by Destination: 2009-2014
Table 9 Forecast Departures by Method of Transport: 2009-2014
Table 10 Forecast Outgoing Tourism Expenditure: Value 2009-2014
Table 11 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 12 Domestic Tourist Expenditure: Value: 2004-2009
Table 13 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 14 Forecast Domestic Tourist Expenditure: Value: 2009-2014
Table 15 Tourist Attractions: Value 2004-2009
Table 16 Forecast Tourist Attractions: Value 2009-2014
DEFINITIONS
Tourism Parameters
Travel Accommodation
Hotel Price Platforms
Transportation
Car rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Sales
Summary 1 Research Sources
TOURISM FLOWS INBOUND
Headlines
Trends
Prospects
CATEGORY DATA
Table 17 Arrivals by Country of Origin: 2004-2009
Table 18 Arrivals by Method of Transport: 2004-2009
Table 19 Arrivals by Purpose of Visit: 2004-2009
Table 20 Incoming Tourist Receipts: Value 2004-2009
Table 21 Forecast Arrivals by Country of Origin: 2009-2014
Table 22 Forecast Arrivals by Method of Transport: 2009-2014
Table 23 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 24 Forecast Incoming Tourist Receipts: Value 2009-2014
TRAVEL ACCOMMODATION
Headlines
Trends
Hotels
Prospects
CATEGORY DATA
Table 25 Travel Accommodation Sales by Broad Sector: Value 2004-2009
Table 26 Travel Accommodation Outlets by Broad Sector: Units 2004-2009
Table 27 Hotel Company Rankings 2005-2009
Table 28 Forecast Travel Accommodation Sales by Broad Sector: Value 2009-2014
Table 29 Forecast Travel Accommodation Outlets by Broad Sector: Units 2009-2014
TRANSPORTATION
Headlines
Trends
Airlines
Prospects
CATEGORY DATA
Table 30 Transportation Sales by Sector: Value 2004-2009
Table 31 Transportation Online Sales: Internet Transaction Value 2004-2009
Table 32 Air Company Rankings 2005-2009
Table 33 Forecast Transportation Sales by Sector: Value 2009-2014
Table 34 Forecast Transportation Online Sales: Internet Transaction Value 2009-2014
CAR RENTAL
Headlines
Trends
Prospects
CATEGORY DATA
Table 35 Car Rental Sales: Value 2004-2009
Table 36 Forecast Car Rental Sales: Value 2009-2014
TRAVEL RETAIL
Headlines
Trends
Prospects
CATEGORY DATA
Table 37 Travel Retail Outlets: Units 2004-2009
Table 38 Travel Retail Products Sales: Value 2004-2009
Table 39 Forecast Travel Retail Outlets: Units 2009-2014
Table 40 Forecast Travel Retail Products Sales: Value 2009-2014