Travel And Tourism in Austria
Euromonitor International's Travel And Tourism in Austria report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 104 | Publication date: Dec 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Arrivals from New EU Member States and Russia Increase Significantly
As Germans, like other Western travellers, are rediscovering the new EU Member States and other countries in Central and Eastern Europe, arrivals from the most important inbound market (Germany) are stagnating while both leisure and business visitors from the new EU Member States and other countries from the former Eastern Bloc are flocking to Austria, with some countries recording double-digit growth rates for the second year in a row. However, as there is a gap between the standard of living in Austria and in the new EU Member States, tourism from those countries will have a more significant impact on number of arrivals than on incoming tourist receipts.
Austria Co-hosts the European Football Championship 2008
In June 2008 four Austrian cities – Vienna, Salzburg, Innsbruck and Klagenfurt – will turn into huge fanzones as they host some of the matches of Euro 2008. The mega event is expected to generate substantial revenues as well as boost the image of Austria as a country. Austria expects 1.1 million additional overnight stays and is confident that the existing hotel infrastructure will meet any visitor needs. Despite some construction and renovation delays, preparations will be completed right on schedule, one month before kick off.
Worries About Climate Change Prompt Action
Although Austria's cultural heritage is an invaluable tourism magnet, the country's most important asset is its pristine nature. Climate change and global warming have resulted in snow-poor winters as well as floods and landslides in summer. Winter tourism is particularly affected as the unpredictable conditions are discouraging some skiers. In order to guarantee good snow conditions throughout the season, resorts are using artificial snow machines. However, artificial snow is said to be destroying the fragile Alpine ecosystem due to its different mineral structure and melting temperatures. Therefore, protection of the environment and sustainable tourism have become a top priority on the agenda for tourism development both at government and provincial level. Measures will include shifting the focus from winter to summer tourism, encouraging sustainable tourism activities such as cycling or hiking as well as rewarding establishments that implement environmentally-friendly policies and target tourist groups that care about the environment.
Trend Towards More Luxurious Holidays
2007 confirmed the trend towards luxurious holidays as overnight stays and occupancy rates at 4/5-star hotels continued to rise, while 1/2-star establishments and private accommodation recorded negative growth rates for the second year in a row. Interestingly, low-cost carriers seem to have promoted this trend as the results of a recent survey show that about one-third of passengers flying low-cost choose to stay at high-end hotels, ie by saving on air fares travellers can afford to spend more on accommodation.
On-line Sales Continue to Grow
Being a very information-intensive industry, travel and tourism is strongly affected by developments in information and communication technology. On-line sales continued to grow in 2007 across all sectors, albeit at different rates. In some sectors, such as transportation or car rental, there was a shift towards more direct contact between service providers and customers, resulting in more direct on-line sales, while domestic and global intermediaries still play an important role in the fragmented travel accommodation sector where large hotel chains equipped with on-line booking systems only account for a fraction of the sector. Consumers are becoming more expert at shopping for travel products on-line and are increasingly buying separate services from different providers. In order to generate additional sales, providers of different services are forming strategic partnerships to include each other's products through cross-links on their websites. The biggest losers from this dynamic on-line development seem to be traditional brick-and-mortar travel retailers, some of which are trying to cope by changing their business models and shifting part of their business on-line.
Table of contents
TRAVEL AND TOURISM IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Arrivals from New EU Member States and Russia Increase Significantly
Austria Co-hosts the European Football Championship 2008
Worries About Climate Change Prompt Action
Trend Towards More Luxurious Holidays
On-line Sales Continue to Grow
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government Tourism Policy and Sustainable Tourism
Consumer Lifestyles
Low-cost Carrier Development
Emerging Niche Sectors
Internet Developments
Arrivals from New EU Member States and Russia Increase Significantly
Austria Prepares to Co-host the Euro 2008 Football Championship
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic Packaging
Internet Sales: Traditional Package Holiday
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
AUSTRIAN AIRLINES AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Austrian Airlines AG: Key Facts
Summary 3 Austrian Airlines AG: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Austrian Airlines AG: Competitive Position 2007
ÖBB-HOLDING AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 ÖBB-Holding AG: Key Facts
Summary 6 ÖBB-Holding AG: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ÖSTERREICHISCHES VERKEHRSBüRO AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Österreichisches Verkehrsbüro AG: Key Facts
Summary 8 Österreichisches Verkehrsbüro AG: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Österreichisches Verkehrsbüro AG: Competitive Position 2007
TISCOVER AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Tiscover AG: Key Facts
Summary 11 Tiscover AG: Operational Indicators 2006-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TOURISM FLOWS INBOUND IN AUSTRIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN AUSTRIA
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN AUSTRIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN AUSTRIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN AUSTRIA
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN AUSTRIA
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN AUSTRIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012