Travel And Tourism in Croatia
Euromonitor International's Travel And Tourism in Croatia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 105 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Increased tourism and a stronger economy go hand in hand
In just about every area of the Croatian travel and tourism industry in 2007, growth was experienced and records were broken. As the country’s GDP expanded, so too did overall visitor numbers and growth in travel accommodation. These increases were not just restricted to foreign tourists, but also recorded amongst domestic tourists. The number of legal entities running hotel and restaurant businesses increased, whilst nominal increases in the price of services offered by these companies were also recorded. This created a large number of new jobs for locals, which no doubt contributed to a further decline in the national rate of unemployment.
Tourism revenue fuels infrastructure investment
As the most intense period of investment in road improvements Croatia has seen in decades comes to a close, future plans are already underway to similarly modernise other areas of the country’s infrastructure. This includes a range of projects centred on Croatia’s international airports, not the least of which is a plan to build a new terminal at Zagreb airport. This new terminal will increase capacity to 3.3 million passengers, and represents an estimated investment of US$212 million. As a positive sign of how well the country is managing its recent windfall of tourist revenue, other areas which are lined up for development are the country’s rail system and its extensive network of ports and marinas.
Croatian coast grows as a sailing destination
Mirroring reports of high growth rates in Europe, nautical traffic is picking up along Croatia’s coast. The number of cruises in 2007 was about 15% more than the previous year, with the increase in the total number of overnight stays recorded by these passengers hovering around 40%. The high season summer months showed an increase in the nights spent on boats, along with a noticeable jump in visitors entering the country via cruise ships. The market is responding accordingly; boat shows organised in both Zagreb and Split are gaining in popularity, whilst new facilities are being built to manage larger traffic volumes. Noticeable examples of this are the new marina at Ugljan, and the planned expansion of the ports of Rijeka and Zadar. Travel retail is also reacting to this trend, with more diverse experiences being offered to visiting tourists, such as luxury yacht rental and sport fishing excursions. Sailing tourism already accounts for approximately 10% of the country’s total earnings from the travel and tourist industry.
The emergence of Asia as a market factor
Whereas traditionally visitors to Croatia were from nearby European countries, there has been a noticeable surge in visits from the Far East, a trend spearheaded by the Japanese. Not only have direct air routes between Japan and Croatia been established for the first time, but the Croatian National Tourist Board (CNTB) announced plans to open a satellite office in Tokyo. In August and September 2007, the popular Japanese television programme TV Asahi, in collaboration with the CNTB, filmed an extensive travel segment on Croatia which covered areas including Zagreb, Split, Hvar and Dubrovnik. As tourist numbers from Japan increase, it remains to be seen whether this activity will spread to neighbouring countries such as South Korea and China.
Luxury hoteliers paving the way
On the heels of the increasingly frequent visits made by high profile celebrities to Croatia’s famed coastline, a number of hoteliers are taking advantage of the area’s reputation as an up-and-coming spot for jet set travellers by developing the country’s luxury accommodation offering. Marked by the 2004 opening of the Dubrovnik Palace Hotel, a EUR40 million project which marked the largest investment Croatia had seen in this market for thirty years, the viability of this and similar projects was realised for future developments. This is clearly evident in the current unveiling of various future planned resorts, along with the current slew of recent hotel openings, including the Hotel Adriana in Hvar and the Le Meridien Hotel Lav in Split. The introduction of this level of hotel into the marketplace, in which amenities such as wellness spas and casinos feature prominently, is a positive step in expanding the range of travel accommodation on offer to prospective visitors. Traditionally, the majority of accommodation available in Croatia has been three star.
Table of contents
TRAVEL AND TOURISM IN CROATIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased tourism and a stronger economy go hand in hand
Tourism revenue fuels infrastructure investment
Croatian coast grows as a sailing destination
The emergence of Asia as a market factor
Luxury hoteliers paving the way
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CROATIA
ADRIATICA.NET DOO - TRAVEL AND TOURISM - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Adriatica.net doo: Key Facts
Summary 3 Adriatica.net doo: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Adriatica.net doo: Competitive Position 2007
CROATIA AIRLINES DD - TRAVEL AND TOURISM - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Croatia Airlines dd: Key Facts
Summary 6 Croatia Airlines dd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Croatia Airlines dd: Competitive Position 2007
GENERALTURIST DOO - TRAVEL AND TOURISM - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Generalturist doo: Key Facts
Summary 9 Generalturist doo: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Generalturist doo: Competitive Position 2007
JADROLINIJA DOO - TRAVEL AND TOURISM - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Jadrolinija doo: Key Facts
Summary 12 Jadrolinija doo: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TOURISM FLOWS INBOUND IN CROATIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN CROATIA
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN CROATIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN CROATIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN CROATIA
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN CROATIA
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN CROATIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012