Travel And Tourism in Denmark
Euromonitor International's Travel And Tourism in Denmark report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 113 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Domestic travel fuels growth
The demand for domestic travel proved to be the main reason for this period’s tourism growth. The charter business broke a new record in 2007, but the demand for domestic travel was higher than ever. Spending a holiday within the national borders became trendy, in contrast to 10 or 15 years ago when it was almost embarrassing to spend a vacation in Denmark. Growth covered both business and leisure travel. The increase in business travel is explained by the prosperous economic climate. The increase in leisure trips is explained by a successful branding of Denmark as a holiday destination. Also, Danes with their somewhat different politics concerning immigration, feel safer within the boundaries of their own country.
Free entry fees at museums
Free entry to museums resulted in a terrific growth in visitors, especially in the Copenhagen region. It also meant that the money spent at museums decreased rapidly, and this affected the overall average spend in tourist attractions. The Danish state, however, launched a massive support for the cultural sphere in the country, leaving Danes one of the most culturally experienced and educated people in Europe.
Harsh visa legislation
The Danish visa rules proved to have a negative impact on incoming tourism. Leading industry experts state this. The number of foreign guests should be much higher. The difficulties for Chinese and Russian travellers, for example, to get a tourist visa could mean that Denmark could miss out. The expected explosion of visitors from these countries wishing to explore Europe would choose another Scandinavian country instead. Even though Denmark is a part of Schegen, the attitude and complicated bureaucracy in attaining a Danish visa means that Denmark will not be targeted as the main destination for tourists desiring to visit Scandinavia.
Low cost carriers boost sales
New cheap routes fuelled growth for certain destinations. The new route Århus-Barcelona brought rapid growth to this region. Low cost carriers continued to expand at a tremendous speed, and increased substantially in terms of both volume and value over the review period. The simple reason was that companies, such as Sterling Airlines A/S, offered travel to the rest of Europe for lower prices than ever before in real terms and Danes took advantage of this opportunity. The weekend trip trend partially created by the low cost carriers was also an important reason for the rapid growth of these companies.
The Germans are back – and Eastern Europeans are penetrating
German visitors failing to visit Denmark for several years during the first decade of the 2000s dealt a hard blow to incoming tourism. However, the winds turned in 2007 and the German incoming tourists found their way back to Denmark. Germans are one of the most travelled nationalities in Europe, and clever campaigns carried out by Visit Denmark attracted the Germans back.
Increased disposable incomes in Eastern Europe also fuelled growth from this region. The increase in Polish visitors was especially strong during 2007. The fact that Poland became a member of the EU was a major reason for this development.
Table of contents
TRAVEL AND TOURISM IN DENMARK : MARKET INSIGHT
EXECUTIVE SUMMARY
Domestic travel fuels growth
Free entry fees at museums
Harsh visa legislation
Low cost carriers boost sales
The Germans are back – and Eastern Europeans are penetrating
KEY TRENDS AND DEVELOPMENTS
Stable economic environment boosts travel and tourism
Harsh visa regulations are off-putting to some
Denmark needs to raise its international profile
Green meetings
Global warming
Consumers over 65 travel the most frequently
Low cost carriers benefit from the abolishment of passenger fees
Nature holidays emerge as a successful niche market
Internet penetration is high with direct suppliers dominant
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - DENMARK
BRAVO TOURS - TRAVEL AND TOURISM - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bravo Tours A/S: Key Facts
Summary 3 Bravo Tours A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Bravo Tours A/S: Competitive Position 2007
CIMBER AIR-HOLDING A/S - TRAVEL AND TOURISM - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Cimber Air: Key Facts
Summary 6 Cimber Air: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Cimber Air: Competitive Position 2007
FIRST HOTELS A/S - TRAVEL AND TOURISM - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 8 First Hotels: Key Facts
Summary 9 First Hotels: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 First Hotels: Competitive Position 2007
STERLING AIRLINES A/S - TRAVEL AND TOURISM - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sterling Airlines A/S: Key Facts
Summary 12 Sterling Airlines A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Sterling Airlines A/S: Competitive Position 2007
TIVOLI A/S - TRAVEL AND TOURISM - DENMARK
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Tivoli A/S: Key Facts
Summary 15 Tivoli A/S: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Tivoli A/S: Competitive Position 2007
TOURISM FLOWS INBOUND IN DENMARK
HEADLINES
TRENDS
Scandinavia’s slowest growth
Copenhagen
Food Tourism
Children-friendly
Three categories
COUNTRY OF ORIGIN
Poland – the fastest growth inbound country in 2007
INBOUND DEMOGRAPHIC PROFILE
Business and MICE
MODE OF TRANSPORT
PURPOSE OF VISIT
MICE
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN DENMARK
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN DENMARK
HEADLINES
TRENDS
DESTINATION
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN DENMARK
HEADLINES
TRENDS
HOTELS
Table 40 Star Rating Classification System in Denmark
Table 41 Star Rating Classification System in Denmark
Table 42 Star Rating Classification System in Denmark
Table 43 Star Rating Classification System in Denmark
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Travel Accommodation Sales by Sector: Value 2002-2007
Table 45 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 46 Regional Hotel Parameters 2007
Table 47 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 48 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 49 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 50 Hotel National Brand Owners by Market Share 2003-2007
Table 51 Hotels National Brand Owners by Key Performance Indicators 2007
Table 52 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 53 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 54 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN DENMARK
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Transportation Sales by Sector: Value 2002-2007
Table 56 Airline Capacity: 2002-2007
Table 57 Airline Utilisation: 2002-2007
Table 58 Airline % Utilisation 2002-2007
Table 59 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 60 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 61 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 62 Airline Market Shares 2003-2007
Table 63 Airlines National Brand Owners by Key Performance Indicators 2007
Table 64 Forecast Transportation Sales by Sector: Value 2007-2012
Table 65 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 66 Car Rental Sales by Sector and Location: Value 2002-2007
Table 67 Structure of Car Rental Market: 2002-2007
Table 68 Average Car Rental Duration by Sector 2004-2007
Table 69 Average Car Rental Duration: % Breakdown 2004-2007
Table 70 Time of Booking: % Breakdown 2005-2007
Table 71 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 72 Car Rental Market Shares 2003-2007
Table 73 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 74 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 75 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN DENMARK
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 76 Travel Retail Outlets by Sector: Units 2002-2007
Table 77 Travel Retail Products Sales: Value 2002-2007
Table 78 Travel Retail Sales by Destination: %Value Breakdown 2002-2007
Table 79 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 80 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 81 Travel Retail Products Market Shares 2003-2007
Table 82 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 83 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 84 Forecast Travel Retail Products Sales: Value 2007-2012
Table 85 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN DENMARK
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 86 Tourist Attractions by Sector: Value 2002-2007
Table 87 Tourist Attractions by Sector: 2002-2007
Table 88 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 89 Leading Tourist Attractions by Visitors 2002-2007
Table 90 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 91 Forecast Tourist Attractions by Sector: 2007-2012
Table 92 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN DENMARK
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 93 Number of Hotel/Resort Spas: Units 2002-2007
Table 94 Spa Sales by Type: Value 2002-2007
Table 95 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 96 Spa Consumer Markets: Arrivals 2005-2007
Table 97 Forecast Spa Sales by Type: Value 2007-2012