Travel And Tourism in Egypt
Euromonitor International's Travel And Tourism in Egypt report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 105 | Publication date: May 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
On the road to recovery
Like many other markets, Egypt suffered from the consequences of the economic crisis as tourism flows declined during 2009. Key source markets for Egypt include European markets that were badly affected by the crisis, such as Germany and the UK. And while Egyptians also tightened their belts and avoided travelling abroad in 2009, one category that proved resilient both to the crisis and the H1N1 pandemic was religious tourism during the Hajj season to Saudi Arabia. After a bumpy 2009, Egypt’s travel and tourism industry is set for an early recovery in 2010, with a healthy performance expected over the forecast period, mainly thanks to the country’s rich culture, heritage and nature.
The ‘staycation’ opportunity
The global economic meltdown created an opportunity to further develop domestic tourism or the ‘staycation’ trend which emerged at global level in 2009. Domestic tourism flows surged by 9% in 2009, establishing the strong potential of the local market for the future development of tourism. Some wealthy Egyptians tend to own property in coastal areas and therefore spend summer months there, while others could become a target for travel accommodation outlets in these areas, especially for weekend breaks in the summer. An effective domestic strategy could help the country tap into the Egyptian customer base and make the most of improving economic conditions in the country.
Gearing up for low cost
A major development in the regional and local travel and tourism industry in 2009 was Travco Group’s partnership with Air Arabia with regard to the launch of a main Air Arabia hub at Cairo International Airport. This came at a time when air transportation was suffering at a global level for a variety of reasons, including high fuel prices, the global meltdown and other macro-economic factors. In such an environment, low-cost carriers were more likely to succeed, notably in a region where the concept is still underdeveloped and where demand for lower-cost air transportation is high. That will also determine the future development of Egypt’s tourism infrastructure, which will have to start catering for a more cost-conscious customer base in years to come.
From diving to cultural tourism: key markets and drivers
Egypt’s tourism offerings are varied and range from cultural and heritage tourism to diving and adventure tourism. This has historically contributed to making Egypt one of the leading global tourism destinations. The country’s wealth of history and heritage sites, which include the famous Pyramids at Giza, attracts older, educated tourists in search of culture, while its shores including the Red Sea attract the more adventurous, younger tourists who go there to dive, trek and engage in more unusual activities. Such diversity has made Egypt unique in terms of attracting a variety of tourists from different source markets and this is a key factor for the country’s global image. In order to make the most of this, all of the country’s aspects should be communicated to the world, without one overshadowing another, and that means showcasing the country’s cultural, natural and historical features all at once.
The health and wellness edge
Egypt has the potential to become a leading medical tourism destination, mainly due to the lower costs associated with seeking treatment in the country. This, as well as the country’s outstanding natural offerings, makes it an ideal destination for the development of the health and wellness sector, which includes spas. While there are currently already some leading spas in Egypt, including the Six Senses, the Fairmont Willow Stream and the Four Seasons, Egypt could become much more associated with health and wellness. The increasing demand for spa packages driven by shifting consumer lifestyles whereby health and wellness is becoming increasingly important at a global level is also a key opportunity to further develop the sector in Egypt.
Table of contents
TRAVEL AND TOURISM IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
On the road to recovery
The ‘staycation’ opportunity
Gearing up for low cost
From diving to cultural tourism: key markets and drivers
The health and wellness edge
KEY TRENDS AND DEVELOPMENTS
Impact of the global recession
H1N1 flu pandemic
Legislative environment – entering Egypt
Legislative environment – open skies policy
Low-cost carriers
Government tourism policy
Emerging niche sectors
Dive tourism
DEMAND FACTORS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2009
Table 2 Holiday Demographic Trends 2004-2009
Table 3 Holiday Takers by Sex 2004-2009
Table 4 Holiday Takers by Age 2004-2009
Table 5 Length of Domestic Trips: 2004-2009
Table 6 Length of Outbound Departures: 2004-2009
Table 7 Seasonality of Trips 2005-2009
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2004-2009
DEFINITIONS
Tourism Parameters
Travel Accommodation
Hotel Price Platforms
Transportation
Car rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Sales
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
AVIS RENT-A-CAR (EGYPT) LTD - TRAVEL AND TOURISM - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Avis Rent-A-Car (Egypt) Ltd: Key Facts
Summary 3 Avis Rent-A-Car (Egypt) Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Avis Rent-A-Car (Egypt) Ltd: Competitive Position 2009
EGYPTAIR CO - TRAVEL AND TOURISM - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 5 EgyptAir Co: Key Facts
Summary 6 EgyptAir Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 EgyptAir Co: Competitive Position 2009
EMECO TRAVEL LTD - TRAVEL AND TOURISM - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Emeco Travel: Key Facts
Summary 9 Emeco Travel: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Emeco Travel: Competitive Position 2009
HELNAN INTERNATIONAL HOTELS - TRAVEL AND TOURISM - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Helnan International Hotels: Key Facts
Summary 12 Helnan International Hotels: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Helnan International Hotels: Competitive Position 2009
TRAVCO TRAVEL CO OF EGYPT SAE - TRAVEL AND TOURISM - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Travco Travel Co of Egypt SAE: Key Facts
Summary 15 Travco Travel Co of Egypt SAE: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Travco Travel Co of Egypt SAE: Competitive Position 2009
CAR RENTAL IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 9 Car Rental Sales by Sector and Location: Value 2004-2009
Table 10 Structure of Car Rental Market: 2004-2009
Table 11 Average Car Rental Duration by Sector 2004-2009
Table 12 Average Car Rental Duration: % Breakdown 2004-2009
Table 13 Time of Booking: % Breakdown 2005-2009
Table 14 Car Rental Sales: Internet Transaction Value 2004-2009
Table 15 Car Rental Market Shares 2005-2009
Table 16 Car Rental National Brand Owners by Key Performance Indicators 2009
Table 17 Forecast Car Rental Sales by Sector and Location: Value 2009-2014
Table 18 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014
HEALTH & WELLNESS TOURISM IN EGYPT
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 19 Number of Hotel/Resort Spas: Units 2004-2009
Table 20 Health & Wellness Tourism Sales by Type: Value 2004-2009
Table 21 Spa Consumer Markets: Domestic Tourism 2005-2009
Table 22 Spa Consumer Markets: Arrivals 2005-2009
Table 23 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014
TOURISM FLOWS DOMESTIC IN EGYPT
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
CATEGORY DATA
Table 24 Domestic Trips by Destination: 2004-2009
Table 25 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 26 Domestic Tourist Expenditure: Value: 2004-2009
Table 27 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009
Table 28 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 29 Forecast Domestic Tourist Expenditure: Value: 2009-2014
TOURISM FLOWS INBOUND IN EGYPT
HEADLINES
TRENDS
COUNTRY OF ORIGIN
LEISURE
BUSINESS
MODE OF TRANSPORT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 30 Arrivals by Country of Origin: 2004-2009
Table 31 Leisure Arrivals by Type 2005-2009
Table 32 Business Arrivals: MICE Penetration 2005-2009
Table 33 Arrivals by Method of Transport: 2004-2009
Table 34 Arrivals by Purpose of Visit: 2004-2009
Table 35 Incoming Tourist Receipts by Country: Value 2004-2009
Table 36 Tourism Expenditure by Sector: Value 2004-2009
Table 37 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009
Table 38 Forecast Arrivals by Country of Origin: 2009-2014
Table 39 Forecast Arrivals by Method of Transport: 2009-2014
Table 40 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 41 Forecast Incoming Tourist Receipts by Country: Value 2009-2014
Table 42 Tourism Receipts and Expenditure by Business vs Leisure Split 2008/2009
Table 43 Arrivals by City 2007-2009
TOURISM FLOWS OUTBOUND IN EGYPT
HEADLINES
TRENDS
DESTINATIONS
LEISURE
BUSINESS
MODE OF TRANSPORT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 44 Departures by Destination: 2004-2009
Table 45 Leisure Departures by Type 2005-2009
Table 46 Business Departures: MICE Penetration % Breakdown 2005-2009
Table 47 Departures by Method of Transport: 2004-2009
Table 48 Departures by Purpose of Visit: 2004-2009
Table 49 Outgoing Tourist Expenditure by Country: Value 2004-2009
Table 50 Outgoing Tourist Expenditure by Sector: Value 2004-2009
Table 51 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009
Table 52 Forecast Departures by Destination: 2009-2014
Table 53 Forecast Departures by Method of Transport: 2009-2014
Table 54 Forecast Departures by Purpose of Visit: 2009-2014
Table 55 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014
TOURIST ATTRACTIONS IN EGYPT
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 56 Tourist Attractions Sales by Sector: Value 2004-2009
Table 57 Tourist Attractions Visitors by Sector: 2004-2009
Table 58 Leading Tourist Attractions by Visitors 2004-2009
Table 59 Forecast Tourist Attractions Sales by Sector: Value 2009-2014
Table 60 Forecast Tourist Attractions Visitors by Sector: 2009-2014
TRANSPORTATION IN EGYPT
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 61 Transportation Sales by Sector: Value 2004-2009
Table 62 Airline Capacity: 2004-2009
Table 63 Airline Utilisation: 2004-2009
Table 64 Airline Passengers Carried by Distance: 2004-2009
Table 65 Transportation Sales: Internet Transaction Value 2004-2009
Table 66 Airline Market Shares 2005-2009
Table 67 Airlines National Brand Owners by Key Performance Indicators 2009
Table 68 Forecast Transportation Sales by Sector: Value 2009-2014
Table 69 Forecast Transportation Sales: Internet Transaction Value 2009-2014
TRAVEL ACCOMMODATION IN EGYPT
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 70 Travel Accommodation Sales by Sector: Value 2004-2009
Table 71 Travel Accommodation Outlets by Sector: Units 2004-2009
Table 72 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009
Table 73 Regional Hotel Parameters 2009
Table 74 Travel Accommodation Sales: Internet Transaction Value 2004-2009
Table 75 Hotel National Brand Owners by Market Share 2004-2009
Table 76 Hotels National Brand Owners by Key Performance Indicators 2009
Table 77 Forecast Travel Accommodation Sales by Sector: Value 2009-2014
Table 78 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014
Table 79 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014
Table 80 Hotel Value Sales and Outlets by Price Platform 2008/2009
TRAVEL RETAIL IN EGYPT
HEADLINES
TRENDS
ONLINE TRAVEL
COMPETITIVE LANDSCAPE
NICHE GROWTH SECTORS
PROSPECTS
CATEGORY DATA
Table 81 Travel Retail Outlets by Sector: Units 2004-2009
Table 82 Travel Retail Products Sales: Value 2004-2009
Table 83 Travel Retail Sales by Destination: % Value Breakdown 2004-2009
Table 84 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009
Table 85 Travel Retail Products Market Shares 2005-2009
Table 86 Travel Retail Products National Brand Owners by Key Performance Indicators 2009
Table 87 Forecast Travel Retail Outlets by Sector: Units 2009-2014
Table 88 Forecast Travel Retail Products Sales: Value 2009-2014
Table 89 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014