Travel And Tourism in Finland
Euromonitor International's Travel And Tourism in Finland report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 107 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Increased disposable incomes resulting in strong growth
The travel and tourism industry in Finland experienced strong growth in 2007. The disposable incomes of Finns rose and travelling was popular, thus benefiting the transportation and travel retail sectors among others. Marketing efforts abroad were successful and the number of incoming tourists increased.
Robust inbound growth over departures
In 2007 inbound arrivals experienced stronger growth than outbound departures. Despite the difference, the balance of payments grew. Foreigners stay in Finland less time than Finns stay abroad and the total volume difference is significant. Most journeys are made between Finland and Russia.
Accommodation boosted by strong inbound and domestic tourism
Accommodation was the strongest growing category in current value terms. The category benefited mainly from the strong growth of inbound tourism, but also growing numbers of domestic tourists.
Internet travel purchases on the up
The importance of internet transactions is growing in all categories. More and more Finns have access to fast connections and are computer savvy enough to use them efficiently. Trust in the security of internet purchases is also rising. The internet allows consumers to compare prices easily, thus putting pressure on retailers. The internet is having its biggest impact in air transportation and travel retail.
Forecast period to see slower growth
Slower growth is predicted for the forecast period. Economic growth is expected to slow and consumer spending is anticipated to decrease. This is likely to have a direct impact on the travel and tourism industry, as travelling is a luxury. In addition, companies will perhaps cut down on their business travel in order to cut costs. However, due to the trendiness of travel, the growing wealth of more affluent consumers and the increasing importance of international operations to companies, positive growth is forecast.
Table of contents
TRAVEL AND TOURISM IN FINLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased disposable incomes resulting in strong growth
Robust inbound growth over departures
Accommodation boosted by strong inbound and domestic tourism
Internet travel purchases on the up
Forecast period to see slower growth
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low-cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FINLAND
FINNAIR OYJ - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Finnair Oyj: Key Facts
Summary 3 Finnair Oyj: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Finnair Oyj: Competitive Position 2007
RESTEL OY - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Restel Oy: Key Facts
Summary 6 Restel Oy: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Restel Oy: Competitive Position 2007
SCANDIA RENT & LEASING OY - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Table 9 Summary1 Scandia Rent & Leasing Oy
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Scandia Rent & Leasing Oy: Competitive Position 2007
SOKOS AB OY (SOKOS GROUP) - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Sokos Group: Key Facts
Summary 10 Sokos Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Sokos Group: Competitive Position 2007
VIKING LINE ABP - TRAVEL AND TOURISM - FINLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Viking Line Abp
Summary 13 Viking Line Abp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TOURISM FLOWS INBOUND IN FINLAND
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 10 Arrivals by Country of Origin: 2002-2007
Table 11 Leisure Arrivals by Type 2005-2007
Table 12 Business Arrivals: MICE Penetration 2005-2007
Table 13 Arrivals by Method of Transport: 2002-2007
Table 14 Arrivals by Purpose of Visit: 2002-2007
Table 15 Incoming Tourist Receipts by Country: Value 2002-2007
Table 16 Tourism Expenditure by Sector: Value 2002-2007
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 18 Forecast Arrivals by Country of Origin: 2007-2012
Table 19 Forecast Arrivals by Method of Transport: 2007-2012
Table 20 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN FINLAND
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2002-2007
Table 23 Leisure Departures by Type 2005-2007
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 25 Departures by Method of Transport: 2002-2007
Table 26 Departures by Purpose of Visit: 2002-2007
Table 27 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 28 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 30 Forecast Departures by Destination: 2007-2012
Table 31 Forecast Departures by Method of Transport: 2007-2012
Table 32 Forecast Departures by Purpose of Visit: 2007-2012
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN FINLAND
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2002-2007
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 36 Domestic Tourist Expenditure: Value: 2002-2007
Table 37 Expenditure per Domestic Trip: 2002-2007
Table 38 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 39 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 40 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN FINLAND
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Travel Accommodation Sales by Sector: Value 2002-2007
Table 42 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 43 Regional Hotel Parameters 2007
Table 44 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 45 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 46 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 47 Hotel National Brand Owners by Market Share 2003-2007
Table 48 Hotels National Brand Owners by Key Performance Indicators 2007
Table 49 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 50 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 51 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN FINLAND
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Transportation Sales by Sector: Value 2002-2007
Table 53 Airline Capacity: 2002-2007
Table 54 Airline Utilisation: 2002-2007
Table 55 Airline % Utilisation 2002-2007
Table 56 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 57 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 58 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 59 Airline Market Shares 2003-2007
Table 60 Airlines National Brand Owners by Key Performance Indicators 2007
Table 61 Forecast Transportation Sales by Sector: Value 2007-2012
Table 62 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Car Rental Sales by Sector and Location: Value 2002-2007
Table 64 Structure of Car Rental Market: 2002-2007
Table 65 Average Car Rental Duration by Sector 2004-2007
Table 66 Average Car Rental Duration: % Breakdown 2004-2007
Table 67 Time of Booking: % Breakdown 2005-2007
Table 68 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 69 Car Rental Market Shares 2003-2007
Table 70 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 71 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 72 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN FINLAND
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 73 Travel Retail Outlets by Sector: Units 2002-2007
Table 74 Travel Retail Products Sales: Value 2002-2007
Table 75 Travel Retail Sales by Destination: %Value Breakdown 2002-2007
Table 76 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 77 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 78 Travel Retail Products Market Shares 2003-2007
Table 79 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 80 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 81 Forecast Travel Retail Products Sales: Value 2007-2012
Table 82 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN FINLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 83 Tourist Attractions by Sector: Value 2002-2007
Table 84 Tourist Attractions by Sector: 2002-2007
Table 85 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 86 Leading Tourist Attractions by Visitors 2002-2007
Table 87 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 88 Forecast Tourist Attractions by Sector: 2007-2012
Table 89 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN FINLAND
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 90 Number of Hotel/Resort Spas: Units 2002-2007
Table 91 Spa Sales by Type: Value 2002-2007
Table 92 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 93 Spa Consumer Markets: Arrivals 2005-2007
Table 94 Forecast Spa Sales by Type: Value 2007-2012