Travel And Tourism in France
Euromonitor International's Travel And Tourism in France report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 98 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
The world’s largest market
France remains the largest travel and tourism market in the world in terms of the number of incoming tourists, with more than 75 million arrivals in 2006, considerably ahead of second-ranked Spain. The market benefits from its proximity to a number of wealthy developed economies, a wide range of natural resources, and a rich cultural and historic heritage. However, it is placed behind Spain in terms of incoming tourist receipts.
Tourist attractions the fastest growing sector
Tourist attractions constituted the most dynamic category in French travel and tourism over the review period, with a 20% growth. Growth was driven by increasing value sales within theme/amusement parks, which successfully attracted younger adults, as well as the traditional consumer base of families. The theme/amusement parks category has been a notable beneficiary of the 35-hour week, as French consumers have had more freedom to make short domestic trips. However, such developments served to bolster the category’s heavy reliance on domestic tourists, with French theme/amusement parks continuing to struggle to compete with international rivals in the eyes of foreign tourists.
The French car rental industry returned to growth in 2006, having witnessed continuous decline between 2001 and 2005. Sales were driven by the expansion of low cost car rental companies, the development of online car rental activities and the impact of important strategic alliances between major car rental players, including Hertz France SA, Avis France SA and Europcar France SA, and other travel and tourism operators in areas such as air travel, rail transportation and hotels.
Growing importance of the internet
Online activities are becoming increasingly important in the development of the French travel and tourism market. With one of the highest levels of internet connectivity in the world, France is a prime environment for the development of internet operations. The demand for convenience underpinned by the acceleration of consumer lifestyles has played a major part in consumers’ willingness to turn to the internet for their travel needs. The internet has also been a driver and beneficiary of consumer price-consciousness regarding travel and tourism, providing significantly greater levels of transparency in pricing than was previously available. Online activities have been central to the development of low cost players in areas such as air travel and car rental, for example. Traditional travel retail operators are amongst the players being most negatively impacted by the rise of the internet, as consumers become increasingly confident in selecting and paying for their travel online.
Customised travel
French travel and tourism is witnessing the emergence of a breed of consumers that demands more personalised travel opportunities fitted to their particular lifestyles and values. Indeed, the leading player in the French travel accommodation category, Accor Group, identifies this new generation of travellers as key to its strategy of brand revitalisation, through which it is seeking to establish a more emotional attachment between consumers and brands. The demand for travel tailored to consumers’ personal requirements is affecting branding strategies across the French travel and tourism market, and leading to the development of more flexible products and services. This latter aspect of development has been facilitated by the growing importance of the internet in areas such as travel retail and the establishment of strategic alliances between major travel and tourism players.
Table of contents
TRAVEL AND TOURISM IN FRANCE : MARKET INSIGHT
EXECUTIVE SUMMARY
The world’s largest market
Tourist attractions the fastest growing sector
Growing importance of the internet
Customised travel
KEY TRENDS AND DEVELOPMENTS OF TOURISM
Economic drivers
Legislative environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niches
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Sustainable tourism
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - FRANCE
ACCOR GROUP - TRAVEL AND TOURISM - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Accor Group: Key Facts
Summary 3 Accor Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Accor Group: Competitive Position 2006
AIR FRANCE-KLM GROUP SA - TRAVEL AND TOURISM - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Air France-KLM Group SA: Key Facts
Summary 6 Air France-KLM Group SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Air France-KLM Group SA: Competitive Position 2006
CLUB MéDITERRANéE SA - TRAVEL AND TOURISM - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Club Méditerranée SA: Key Facts
Summary 9 Club Méditerranée SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Club Méditerranée SA: Competitive Position 2006
HERTZ CORP, THE - TRAVEL AND TOURISM - FRANCE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 The Hertz Corp: Key Facts
Summary 12 The Hertz Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 The Hertz Corp: Competitive Position 2006
TOURISM FLOWS INBOUND IN FRANCE
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN FRANCE
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN FRANCE
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN FRANCE
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Market Share 2002-2006
Table 40 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 41 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 42 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
Table 43 Hotel National Brand Owners by Key Performance Indicators 2006
TRANSPORTATION IN FRANCE
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Airline Market Shares 2002-2006
Table 52 Forecast Transportation Sales by Sector: Value 2006-2011
Table 53 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
Table 54 Key Airlines Key Performance Indicators 2006
CAR RENTAL IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Car Rental Market Shares 2002-2006
Table 62 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 63 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
Table 64 Key Car Rental Companies’ Key Performance Indicators 2006
TRAVEL RETAIL IN FRANCE
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Travel Retail Outlets by Sector: Units 2001-2006
Table 66 Travel Retail Sales by Product: Value 2001-2006
Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 70 Travel Retail Products Market Shares 2002-2006
Table 71 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 72 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 73 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 74 Key Travel Retail Companies by Number of Outlets 2006
TOURIST ATTRACTIONS IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN FRANCE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006