Travel And Tourism in Germany
Euromonitor International's Travel And Tourism in Germany report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 105 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
2008: a year of light and shade
2008 was a year of contradictory developments in different tourism markets in Germany. Continuing a trend from 2007, the year started strongly in terms of domestic and outgoing trips, aviation passenger numbers, bed nights in travel accommodation outlets, car rental sales and bookings of organised holidays. However, the financial crisis and the ensuing recession led to an inflection point in most markets during the last four months of the year, with a particularly negative development in November and December across all markets. Because of the slowdown in the second half of the year, growth rates were below those in 2007 in most markets, except travel retail, although the strong performance in the first half of 2008 prevented a slide into decline.
Lower growth in inbound, outbound and domestic trips
Inbound tourism increased in the low single digits in 2008, driven in particular by European tourists. Incoming receipts increased slightly below that, despite high inflation in the first half of the year, as tourists spent more cautiously, and the effects of currency exchange made purchases more expensive for tourists from some destinations. Outbound tourism decreased, as higher airline prices and tighter consumer spending resulted in fewer short breaks, which were necessary to sustain growth at the same high level. Furthermore, business travel activity slowed sharply in the second half of the year. This factor also led to a slowdown in the growth of domestic trips in 2008 compared with 2007.
Airline mega-mergers fail
The most important proposed change in the competitive environment which could have occurred in 2008 was the merger between Air Berlin and Thomas Cook’s Condor airlines, and subsequent negotiations between TUI and Lufthansa about a merger of TUIfly and Eurowings/Germanwings. Both mergers fell through because of resistance from the competition authorities and changed circumstances as a result of market developments. As a result, the competitive environment remained stable, although further talks about strategic alliances are underway in aviation. The leading companies either consolidated or expanded their shares in all markets. The share gains of the market leaders were most pronounced in car rental, in which the joint market leaders, Sixt and Europcar, were all but the sole growth drivers.
Further increase in online bookings
Online bookings gained further share in all relevant markets, as the penetration of broadband increased further, and consumer habits shifted further towards making purchases online. In addition, online bookings were driven by strong activity from the supply side, including the development and improvement of websites/portals, strategic alliances in the form of selling complementary services and strong advertising. However, there were increased reports about the lack of profitability of online operations, especially in the case of intermediaries in the travel retail market.
Uncertain outlook because of recession
Expectations are more subdued for 2009, as the global recession has affected the travel and tourism industry. While holidays will remain a high priority for Germans, they are expected to undertake fewer additional trips, and the length of their main holidays will become shorter. Furthermore, greater price-consciousness has been identified, both at the time of booking and at destinations. A decline in business travel activity was identified to be a major negative factor both for incoming and outgoing tourism. The high value of the Euro was an additional negative factor impacting arrivals and spending from tourists from non-Euro destinations, of which the US is one of the major source countries for inbound tourism.
Table of contents
TRAVEL AND TOURISM IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
2008: a year of light and shade
Lower growth in inbound, outbound and domestic trips
Airline mega-mergers fail
Further increase in online bookings
Uncertain outlook because of recession
KEY TRENDS AND DEVELOPMENTS
Economic indicators
Legislative environment – tour operators can increase prices after publication of catalogues
Government tourism policy
Sustainable tourism
Consumer lifestyles
Low cost carriers
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
AIR BERLIN GMBH & CO LUFTVERKEHRS KG - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Air Berlin GmbH & Co Luftverkehrs KG: Key Facts
Summary 3 Air Berlin GmbH & Co Luftverkehrs KG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Air Berlin GmbH plc & Co Luftverkehrs KG: Competitive Position 2008
ALLTOURS FLUGREISEN GMBH - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Alltours Flugreisen GmbH: Key Facts
Summary 6 Alltours Flugreisen GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Alltours Flugreisen GmbH: Competitive Position 2008
FTI-FROSCH TOURISTIK GMBH - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 FTI Frosch Touristik GmbH: Key Facts
Summary 9 FTI Frosch Touristik GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SIXT LEASING AG - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Sixt Leasing AG: Key Facts
Summary 11 Sixt Leasing AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Sixt Leasing AG: Competitive Position 2008
STEIGENBERGER HOTELS AG - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Steigenberger Hotels AG: Key Facts
Summary 14 Steigenberger Hotels AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 Steigenberger Hotels AG: Competitive Position 2008
TOURISM FLOWS INBOUND IN GERMANY
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by City 2008/2009
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN GERMANY
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN GERMANY
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN GERMANY
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Hotel Performance in Germany 2007/2008
Table 41 Travel Accommodation Sales by Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel National Brand Owners by Market Share 2004-2008
Table 47 Hotels National Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN GERMANY
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN GERMANY
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013