Travel And Tourism in Germany
Euromonitor International's Travel And Tourism in Germany report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 109 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Domestic tourism and inbound tourism continue to grow in 2007
Despite the comparison with 2006, in which Germany hosted the FIFA World Cup in football, domestic and inbound tourism continued to perform positively in 2007. The growth in arrivals was attributed to increased business travel and a spill over effect from the World Cup, which increased Germany’s profile and popularity. However, incoming expenditure experienced a small decline, as the World Cup had provided a particular boost to per capita spending by virtue of being a special global event.
Outbound tourism rebounds in 2007
Departures increased in 2007, rebounding after the decline recorded in 2006. Moreover, outbound expenditure increased slightly. International business departures represented the strongest growth drivers; alongside short break offers from low cost airlines. In package holiday terms, the number of trips to Mediterranean countries registered a small decline, while long-haul trips grew strongly.
Travel accommodation benefits from inbound tourism
Travel accommodation sales increased in current value terms in 2007, boosted by the increased number of bed nights recorded by international and domestic tourists. However, average room rates, which had been inflated by the World Cup in 2006, declined in 2007. Furthermore, the main development in hotels in Germany has been the expansion of hotel chains specialising in the economy and lower end of the mid-priced segments, with a particular focus on 2-star hotels, thereby putting further pressure on prices. The key players behind this trend include the German Motel One chain and the French B&B chain.
Air and cruise continue to drive transportation growth
Transportation current value sales increased in 2007, largely due to the continuing strength of air travel. However, the fastest growth was posted by cruise, albeit from a much lower sales base. Air sales benefited from a record number of passengers, with share gains by low cost carriers. Ticket prices and airline profitability came under pressure due to intense competition and strong promotions by low cost carriers, in particular from struggling TUIfly. The airline experienced further consolidation with yet another takeover by Air Berlin. Following its acquisition of dba in 2005 and LTU in 2006, it made an offer to purchase Condor. This acquisition remains under consideration by the competition authorities.
Car rental sales continued to register strong growth in current value terms in 2007. Both leisure and business car rental performed well with the brand leaders Sixt and Europcar the main beneficiaries.
Business travel and online intermediaries boost travel retail
Travel retail sales increased in current value terms in 2007, broadly in line with the growth recorded in 2006. Sales through traditional travel agencies and internet operators, both online intermediaries and direct online sales, increased. The greater use of online intermediaries and higher direct online sales by tour operators enabled internet sales to make share gains at the expense of traditional travel agencies. Business travel, and to a lesser extent long haul packages, were the main growth drivers for travel agencies. In addition to internet transactions, travel agencies came under pressure from stronger retailer activity, in particular discounters, in the distribution of package holidays.
Table of contents
TRAVEL AND TOURISM IN GERMANY : MARKET INSIGHT
EXECUTIVE SUMMARY
Domestic tourism and inbound tourism continue to grow in 2007
Outbound tourism rebounds in 2007
Travel accommodation benefits from inbound tourism
Air and cruise continue to drive transportation growth
Business travel and online intermediaries boost travel retail
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GERMANY
AIR BERLIN GMBH & CO LUFTVERKEHRS KG - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Air Berlin plc & Co Luftverkehrs KG: Key Facts
Summary 3 Air Berlin plc & Co Luftverkehrs KG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Air Berlin plc & Co Luftverkehrs KG: Competitive Position 2007
ALLTOURS FLUGREISEN GMBH - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Alltours Flugreisen GmbH: Key Facts
Summary 6 Alltours Flugreisen GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Alltours Flugreisen GmbH: Competitive Position 2007
FTI-FROSCH TOURISTIK GMBH - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 FTI Frosch Touristik GmbH: Key Facts
Summary 9 FTI Frosch Touristik GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 FTI Frosch Touristik GmbH: Competitive Position 2007
SIXT LEASING AG - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Sixt Leasing AG: Key Facts
Summary 12 Sixt Leasing AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Sixt Leasing AG: Competitive Position 2007
STEIGENBERGER HOTELS AG - TRAVEL AND TOURISM - GERMANY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Steigenberger Hotels AG: Key Facts
Summary 15 Steigenberger Hotels AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Steigenberger Hotels AG: Competitive Position 2007
TOURISM FLOWS INBOUND IN GERMANY
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN GERMANY
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN GERMANY
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN GERMANY
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN GERMANY
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN GERMANY
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN GERMANY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN GERMANY
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012