Travel And Tourism in Hungary
Euromonitor International's Travel And Tourism in Hungary report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 98 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Tourism sales declined over the review period
Tourism has been traditionally very important for Hungary, accounting for a high percentage of GDP throughout the review period. However, the share of national income realised from tourism has been steadily declining over the 2001-2006 period. This was due to an overall decline in incoming tourism expenditure, which the rapid increase in domestic spending could not entirely counterbalance. The trend, however, is expected to reverse during the forecast period, due to the growing importance of domestic tourism.
Tough competition affects inbound tourism flows
In 2006, the number of international arrivals to Hungary declined again, following a decline in 2005. Hungary’s accession to the EU brought only a temporary relief for the Hungarian travel and tourism industry, breaking the declining trend in the number of arrivals for a short period. The negative trend is expected to continue over the first part of the forecast period, although the Hungarian tourism industry hopes that the number of arrivals will stabilise at around 10 million by 2011. The reason for the decline in the number of arrivals to Hungary is that competition has become intense in the region and Hungary is competing against some tough opponents, such as Croatia, Romania and Bulgaria, all of which are more diverse in terms of nature and, perhaps more importantly, price levels in these countries are lower than in Hungary, thus tourists’ money holds greater purchasing power.
A good performance for domestic tourism
The number of domestic tourists grew dramatically during the review period in Hungary and an increasingly significant part of tourism expenditure is derived from domestic tourism. Hungarian disposable incomes have registered a healthy increase between 2001 and 2006 and this was the most important factor benefiting domestic tourism. This development stimulated an increase in outbound tourism but particularly helped domestic tourism. This is because Hungarian incomes are still relatively low, thus restricting foreign travel.
Low cost carriers to benefit all tourism services
In 2004, when Hungary joined the EU, the aviation market was liberalised and all limitations on flight routes and numbers operated by foreign companies were removed, leaving Malév Hungarian Airlines Rt, the national carrier, vulnerable amid increasingly fierce competition. The opening of the Hungarian skies to competition meant that many new airlines could enter, including budget airlines, such as those from SkyEurope Airlines (SkyEurope), Wizz Air Ltd (Wizzair), easyGroup Ltd (easyJet), Eurowings Luftverkehrs AG (Germanwings) and Ryanair, just to name the largest operators. Given the operating model of these airlines, this heralded the introduction of competitive prices, which naturally translated into a significant increase in the number of passengers carried by air. This increase has had a stimulating effect not only on the transportation industry, but also in terms of generating demand in related categories, such as car rental, travel accommodation, foodservice and tourist attractions.
Gloomy future ahead
By 2011, the balance of tourism payments is forecast to shrink to less than a tenth of what it was in 2001. This is because the declining trend in the number of arrivals accompanied by the rapid increase in the number of departures is expected to continue over the forecast period. The promotion of Hungarian tourism is going to play a crucial role in limiting the extent of this fall. Growth in the Hungarian inbound tourism industry will be primarily driven by the growing popularity of short city breaks (mostly to the capital), as well as the growing significance of health and wellness tourism.
Table of contents
TRAVEL AND TOURISM IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Tourism sales declined over the review period
Tough competition affects inbound tourism flows
A good performance for domestic tourism
Low cost carriers to benefit all tourism services
Gloomy future ahead
KEY TRENDS AND DEVELOPMENTS
Economic drivers
Legislative environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Sustainable tourism
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
DANUBIUS HOTELS RT - TRAVEL AND TOURISM - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Danubius Hotels Rt: Key Facts
Summary 3 Danubius Hotels Rt: Operational Indicators
COMPANY BACKGROUND
Summary 4 Danubius Hotels Rt: Competitive Position 2006
FOX AUTORENT KFT - TRAVEL AND TOURISM - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fox Autorent Kft: Key Facts
Summary 6 Fox Autorent Kft: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Fox Autorent Kft: Competitive Position 2006
TENSI TOURS KFT - TRAVEL AND TOURISM - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tensi Tours Kft: Key Facts
Summary 9 Tensi Tours Kft: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Tensi Tours Kft: Competitive Position 2006
WIZZ AIR LTD - TRAVEL AND TOURISM - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Wizz Air Ltd: Key Facts
Summary 12 Wizz Air Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Wizz Air Ltd: Competitive Position 2006
TOURISM FLOWS INBOUND IN HUNGARY
HEADLINES
TRENDS
COUNTRY OF ORIGIN
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN HUNGARY
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN HUNGARY
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
METHOD OF PAYMENT
PROSPECTS
SECTOR DATA
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN HUNGARY
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Key Performance Indicators 2006
Table 40 Hotel National Brand Owners by Market Share 2002-2006
Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
TRANSPORTATION IN HUNGARY
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Key Airlines Key Performance Indicators 2006
Table 52 Airline Market Shares 2002-2006
Table 53 Forecast Transportation Sales by Sector: Value 2006-2011
Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
CAR RENTAL IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Key Car Rental Companies’ Key Performance Indicators 2006
Table 62 Car Rental Market Shares 2002-2006
Table 63 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
TRAVEL RETAIL IN HUNGARY
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Travel Retail Outlets by Sector: Units 2001-2006
Table 66 Travel Retail Sales by Product: Value 2001-2006
Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 70 Travel Retail Products Market Shares 2002-2006
Table 71 Key Travel Retail Companies by Number of Outlets 2006
Table 72 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 73 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 74 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
TOURIST ATTRACTIONS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN HUNGARY
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006