Travel And Tourism in Hungary
Euromonitor International's Travel And Tourism in Hungary report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 103 | Publication date: Nov 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Global financial crisis hampers tourism growth
The worsening performance of the economy in 2008 had a very significant impact on travel and tourism in Hungary. The performance of the economy already started to deteriorate in 2007, but in spite of this, travel and tourism recorded good results in the first half of 2008. International arrivals, however, started to decline in the second half of 2008 as a result of the global financial crisis. The crisis also had a negative impact on outbound tourism in Hungary, while domestic tourism recorded a positive performance in 2008.
Water Tourism 2008 campaign stimulates domestic tourism
Besides the fact that decreasing disposable incomes helped spur the growth of domestic tourism at the expense of outbound tourism, the marketing activities of the Hungarian tourism promotion authority also inspired Hungarians to spend their holiday within the country. In the framework of the Water Tourism 2008 campaign, water-related attractions of each Hungarian region were promoted both on-line and off-line. This promotional campaign focused on health and wellness and spa baths and services, as well as the rivers and lakes of Hungary, and featured discounted rates for travel accommodation outlets.
Low-cost carriers benefits from favourable trends
Air transportation benefited in 2008 from increasing competition driven by low-cost carriers. The success of budget airlines resulted from efficient on-line marketing activities as well as competitive prices. Low-cost carriers capitalised on the price sensitivity of customers arising from the poor economic conditions in 2008. The growth of low-cost carriers is forecast to continue steadily from 2008-2013, when it is expected that the majority of travellers will increasingly prefer to spend less on transportation and more on travel accommodation.
On-line sales see rapid growth
E-commerce in Hungarian travel and tourism achieved robust growth over the review period, although starting from a low base. Tourist on-line reservations are expected to see significant growth during the forecast period as a result of the rising penetration of the internet, as well as the fact that most travel and tourism players developed their on-line presence significantly since 2005. Expansion of e-commerce within the industry was driven by direct suppliers, especially in air transportation and travel accommodation, as well as by several Hungarian and international on-line travel agencies.
A poor performance expected in 2009 and 2010
Travel and tourism in Hungary is expected to continue to suffer from the effects of the global crisis in 2009 and 2010. In 2009, the number of inbound tourists and Hungarian outbound tourists is expected to decrease further, while the number of Hungarians taking holidays within the country or travelling to nearby destinations is forecast to grow. Although the general economic recovery is expected to start in 2010, inbound and outbound tourism is expected to continue to see slow growth, with a resumption of more robust growth unlikely before 2011.
Table of contents
TRAVEL AND TOURISM IN HUNGARY : MARKET INSIGHT
EXECUTIVE SUMMARY
Global financial crisis hampers tourism growth
Water Tourism 2008 campaign stimulates domestic tourism
Low-cost carriers benefits from favourable trends
On-line sales see rapid growth
A poor performance expected in 2009 and 2010
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government Tourism Policy
Sustainable Tourism
Consumer Lifestyles
Low-Cost Carriers
Emerging Niche Sectors
Internet Developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - HUNGARY
DANUBIUS HOTELS RT - TRAVEL AND TOURISM - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Danubius Hotels Rt: Key Facts
Summary 3 Danubius Hotels Rt: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Danubius Hotels Rt: Competitive Position 2008
FOX AUTORENT KFT - TRAVEL AND TOURISM - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fox Autorent Kft: Key Facts
Summary 6 Fox Autorent Kft: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Fox Autorent Kft: Competitive Position 2008
IBUSZ RT - TRAVEL AND TOURISM - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Ibusz Rt: Key Facts
Summary 9 Ibusz Rt: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Ibusz Rt: Competitive Position 2008
WIZZ AIR LTD - TRAVEL AND TOURISM - HUNGARY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Wizz Air Ltd: Key Facts
Summary 12 Wizz Air Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Wizz Air Ltd: Competitive Position 2008
TOURISM FLOWS INBOUND IN HUNGARY
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by City in Hungary 2007/2008 – ‘000 people
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN HUNGARY
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN HUNGARY
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN HUNGARY
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Hotel Performance in Hungary
Table 41 Travel Accommodation Sales by Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel National Brand Owners by Market Share 2004-2008
Table 47 Hotels National Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN HUNGARY
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN HUNGARY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN HUNGARY
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013