Travel And Tourism in Japan
Euromonitor International's Travel And Tourism in Japan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 105 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Harsh economic climate hinders growth
The economic climate for travel and tourism was harsh in 2008, with travel and tourism suffering from high air transportation prices, due to an ongoing hike in fuel surcharges. High oil prices globally led to a rise in prices domestically, including prices of petrol, food and daily commodities. Consumer economic confidence and spending remained low, as the global economic downturn suppressed the Japanese economy. In the first half of 2008, the Japanese yen remained weak, encouraging foreigners to come to Japan. However, this discouraged Japanese from travelling abroad. In the latter part of the year, the Japanese yen meanwhile suddenly gained value, which caused a large decrease in the number of inbound travellers. With a suddenly strong yen, travel agencies offered large discounts on their travel packages to encourage outbound tourism. However, consumer economic confidence remained so low that the discount package did not motivate many Japanese consumers to holiday abroad.
Marked drop in travel to China
The most popular destination for Japanese outbound tourists is China. However, this destination saw a large decrease in the number of departures in 2008. The popularity of travelling to China was affected by pesticide contamination in frozen dumplings imported from China, with these distributed by one of the leading Japanese food companies. This incident was wide reported by the media, which resulted in Japanese people becoming dubious about the safety of Chinese food. Following this incident, the Sichuan earthquake and Tibetan unrest also deterred Japanese people from going to China. These incidents also affected trips to the Beijing Olympics in 2008. Despite the optimistic expectation of leading travel companies, sales of tour packages for the Beijing Olympics therefore remained very low.
Foreign-affiliated luxury hotels suffer
Towards the end of the review period, there was growing popularity for luxury hotels. A number of foreign-affiliated luxury hotels were opened in Japan. However, in 2008 luxury hotels experienced a slump in sales due to a large decline in the number of business travellers from the US and Europe.
Consumers book but do not pay on internet
Bookings via the internet grew rapidly during the review period. Among those booking via the internet, the number who book using computers accounted for the highest proportion, while mobile phones are becoming more popular as a booking mechanism. However, Japanese people are very reluctant to use a credit card for internet payments, as they worry about credit card fraud. As a result, online transactions remained relatively insignificant at the end of the review period.
Japan prepares for Open Sky
Responding to pressure from the global Open Sky movement, the Japanese government published its own Open Sky plan, Asian Open Sky initiatives, in May 2007. Prior to this, Tokyo International Airport opened for overnight flights, which increased the number of charter flights between Japan and China, South Korea and Taiwan. The entry of a number of foreign low cost carriers is expected after 2010, when Tokyo International Airport and Narita International Airport complete their expansion. Accordingly, international low cost carriers are expected to become more significant during the forecast period.
Table of contents
TRAVEL AND TOURISM IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Harsh economic climate hinders growth
Marked drop in travel to China
Foreign-affiliated luxury hotels suffer
Consumers book but do not pay on internet
Japan prepares for Open Sky
KEY TRENDS AND DEVELOPMENTS
Economic slowdown poses a challenge
Asian Open Sky Initiative offers new potential
Deregulation in tourist visas for South Korea and Taiwan boosts interest
Government tourism policy pushes for growth
Eco-tourism focus boosts sustainable tourism
Changing demographic profile for travellers
Low cost carriers grow but face challenges
Emerging niches offer potential
Internet developments offer growth
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
ALL NIPPON AIRWAYS CO (ANA) - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 All Nippon Airways Co (ANA): Key Facts
Summary 3 ANA Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 All Nippon Airways Co (ANA): Competitive Position 2008
FUJITA KANKO INC - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fujita Kanko Inc: Key Facts
Summary 6 Fujita Kanko Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Fujita Kanko Inc: Competitive Position 2008
JAPAN AIRLINE CORP (JAL) - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Japan Airline Corp (JAL): Key Facts
Summary 9 Japan Airline Corp (JAL): Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Japan Airline Corp (JAL): Competitive Position 2008
JTB CORP - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 JTB Corp: Key Facts
Summary 12 JTB Corp: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 JTB Corp: Competitive Position 2008
ORIENTAL LAND CO LTD - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Oriental Land Co Ltd: Key Facts
Summary 15 Oriental Land Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TOURISM FLOWS INBOUND IN JAPAN
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
Table 9 Arrivals by city: 2008
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN JAPAN
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN JAPAN
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN JAPAN
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Hotel Performance in Japan 2007/2008
Table 41 Travel Accommodation Sales by Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel National Brand Owners by Market Share 2004-2008
Table 47 Hotels National Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN JAPAN
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN JAPAN
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013