Travel And Tourism in Japan
Euromonitor International's Travel And Tourism in Japan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 109 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Close bond with neighbours
Japan continued to strengthen its bonds with its neighbouring countries in terms of both inbound and outbound travel. Supported by their fast-growing economies, the number of leisure and business travellers from South Korea, China and Thailand continued to significantly increase. At the same time, a strong increase in the number of Japanese travellers to those countries was recorded. Due to the recent weak yen and the weak economy, Japanese chose these countries as their holiday destination, as they are lower priced holidays, compared with going to Europe or America.
The first profits for the low cost carriers
With an unfavourable environment (airport usage fee is a fixed price, with no discounts at local airports), low cost carriers have a minor share in air transportation in Japan. However, with persistent challenges against Japan Airline Corp (JAL) and All Nippon Airways Co (ANA), the sales of low cost carriers will continue to show a dynamic increase within the domestic market, benefited by several new airports opening in the later review period, which provided low cost carriers with an increasing service. In 2007 Skymark, a leading low cost carrier, is expected to show the first black figures in its profits in its 10 year operation.
A rush of luxury foreign hotels
Foreign capital continued to launch hotels in Japan. In 2007 global giant hotel brands Ritz-Carton Osaka and The Peninsula Tokyo opened in urban areas, and Morgan Stanley purchased 13 hotels owned by All Nippon Airways. Foreign hotels mainly target the growing segment of incoming business travellers, who mostly seek to stay at globally-known hotels. To counter the global premium brands, the top domestic hotel players heavily invested in the renovation of their existing hotels. In order to free up large amounts of capital, these players continued to restructure their organisations or seek capital from outside the organisation.
Start of dynamic packages
Despite high penetration of internet users, on-line transactions remained very low, due to Japanese remaining relatively dubious about using a credit card for purchases on the internet. However, travel companies continued to invest heavily in their on-line systems, since they believe internet sales will overtake conventional sales in the future. In 2006 two major dynamic packages started: the JTB dynamic package strongly supported by JAL, and the ANA Raku Package by introduced by ANA-Rakuten Travel Alliance. The increasing popularity of such packages will lead to further intensification of the price competition which the Japanese travel and tourism industry suffered over the review period.
Baby boomer market
Baby boomers, who led Japan’s post-war high economic growth, started to retire. They wished to enjoy their retirement; travelling is one of the top activities in which they wish to engage after retirement, with their comfortable pension and lump-sum retirement allowance. Many of these people already have experience of overseas travel, and seek unique products rather than standard travel packages. They look for remarkable experiences whilst travelling, rather than just having fun or relaxing. A wide range of products are on the market targeting these people, to meet such varied demands. Packages to China are popular, whilst premium products, long stay holidays (between 30 days and 90 days) in Europe and round-the-world cruises are also available.
Table of contents
TRAVEL AND TOURISM IN JAPAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Close bond with neighbours
The first profits for the low cost carriers
A rush of luxury foreign hotels
Start of dynamic packages
Baby boomer market
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic Packaging
Internet Sales: Traditional Package Holiday
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - JAPAN
ALL NIPPON AIRWAYS CO (ANA) - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 All Nippon Airways Co (ANA): Key Facts
Summary 3 All Nippon Airways Co (ANA): Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 All Nippon Airways Co (ANA): Competitive Position 2007
FUJITA KANKO INC - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Fujita Kanko Inc: Key Facts
Summary 6 Fujita Kanko Inc : Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Fujita Kanko Inc: Competitive Position 2007
JAPAN AIRLINE CORP (JAL) - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Japan Airline Corp (JAL): Key Facts
Summary 9 Japan Airline Corp (JAL): Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Japan Airline Corp (JAL): Competitive Position 2007
JAPAN TRAVEL BUREAU (JTB) CORP - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Japan Travel Bureau (JTB) Corp : Key Facts
Summary 12 Japan Travel Bureau (JTB) Corp : Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Japan Travel Bureau (JTB) Corp : Competitive Position 2007
ORIENTAL LAND CO LTD - TRAVEL AND TOURISM - JAPAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Oriental Land Co Ltd : Key Facts
Summary 15 Oriental Land Co Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Oriental Land Co Ltd: Competitive Position 2007
TOURISM FLOWS INBOUND IN JAPAN
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN JAPAN
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN JAPAN
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN JAPAN
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN JAPAN
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN JAPAN
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN JAPAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN JAPAN
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012