Travel And Tourism in Malaysia
Euromonitor International's Travel And Tourism in Malaysia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 97 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Another boom year
2006 was a good year for Malaysian tourism. Riding on the back of resilient global economic growth, particularly with regard to the Asian economy, Malaysia continued to benefit from the Asian tourism boom. Tourist arrivals saw healthy growth over 2005, with the majority of tourists from intra-ASEAN countries, (especially Singapore).
During the year, consumer sentiment remained positive as a result of higher disposable income arising from firm commodities prices, strong export earnings as well as better employment prospects. Hence, both outbound and domestic tourism experienced healthy growth in 2006.
2007 promises to be an even more exciting year. It is the 50th anniversary of Malaysia gaining independence and also Visit Malaysia Year 2007 (VMY 2007). The Malaysian government has lined up a long list of programmes for the next 12 months to attract a target figure of 20.1 million tourists from all over the world.
Low-cost carriers change the skyline
Air transport has not been the same since the first low-cost carrier took to the sky. Budget fares are allowing people to go to places that they had never been to before. AirAsia boats the tagline, “Now everyone can fly”. In the future tourism will be shaped by how imaginative the development experienced by LCCs (low-cost carriers) is.
With LCCs venturing into long-haul flights (AirAsiaX), price wars are inevitable. This will benefit travellers and tourism as a whole. Major carriers like Malaysian Airlines are looking at more code sharing with other airlines to protect their share of business.
Strong backing and support from Government
Like many other governments all over the world, the Malaysian Government finally recognised the importance of tourism and what it can bring to the country. It set up a ministry to oversee tourism on a full-time basis, under the care of a full minister. The Government is a key player due to its regulative role in tourism-related areas such as transport, communication, infrastructure and financing.
The Government is also instrumental in airlines negotiating new routes. More importantly, it is a key player in the liberation of air space.
Domestic tourism – a reliable revenue source
Domestic tourism grew strongly due to higher levels of disposable income and more people enjoying a five-day week.
More affordable airfares and the wider choice of destinations provided by LCC were also factors leading to more domestic tours. It has always been the Government’s strategy to encourage domestic tours to boost the national economy. The Malaysian Government organised promotional packages and campaigns to remind Malaysians to take a break ‘any time, anywhere.’
More hotel rooms in the pipe line
In terms of sites/outlets (both star rated and budget) hotels grew significantly in 2006, in anticipation of VMY 2007. Despite the higher supply of available rooms, average occupancy rates for city hotels remained relatively unchanged. Countryside hotels and most beach hotels gave a modest performance. A few 5-star hotels closed for renovations to upgrade rooms, restaurants and SPA facilities so as to command higher rates to meet the influx of international tourists in 2007 and beyond. The minimum room rate for 5-star hotels was adjusted to RM 240. An additional 25,000 rooms will be completed by 2007-2008, the majority of which are in the 3-4-star category.
Table of contents
TRAVEL AND TOURISM IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Another boom year
Low-cost carriers change the skyline
Strong backing and support from Government
Domestic tourism – a reliable revenue source
More hotel rooms in the pipe line
KEY TRENDS AND DEVELOPMENTS
Economic drivers
Legislative environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Sustainable tourism
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
AIRASIA SDN BHD - TRAVEL AND TOURISM - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 AirAsia Sdn Bhd: Key Facts
Summary 3 AirAsia Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
GENTING BHD - TRAVEL AND TOURISM - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Genting Bhd: Key Facts
Summary 5 Genting Bhd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Genting Bhd: Competitive Position 2006
MALAYSIAN AIRLINE SYSTEM BHD - TRAVEL AND TOURISM - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Malaysian Airline System Bhd: Key Facts
Summary 8 Malaysian Airline System Bhd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Malaysian Airline System Bhd: Competitive Position 2006
RELIANCE PACIFIC BHD - TRAVEL AND TOURISM - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Reliance Pacific Bhd: Key Facts
Summary 11 Reliance Pacific Bhd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Reliance Pacific Berhad: Competitive Position 2006
TOURISM FLOWS INBOUND IN MALAYSIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN MALAYSIA
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN MALAYSIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN MALAYSIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Market Share 2002-2006
Table 40 Hotel National Brand Owners by Key Performance Indicators 2006
Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
TRANSPORTATION IN MALAYSIA
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Airline Market Shares 2002-2006
Table 52 Key Airlines Key Performance Indicators 2006
Table 53 Forecast Transportation Sales by Sector: Value 2006-2011
Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
CAR RENTAL IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Car Rental Market Shares 2002-2006
Table 62 Key Car Rental Companies’ Key Performance Indicators 2006
Table 63 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
TRAVEL RETAIL IN MALAYSIA
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Travel Retail Outlets by Sector: Units 2001-2006
Table 66 Travel Retail Sales by Product: Value 2001-2006
Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 70 Travel Retail Products Market Shares 2002-2006
Table 71 Key Travel Retail Companies by Number of Outlets 2006
Table 72 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 73 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 74 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
TOURIST ATTRACTIONS IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN MALAYSIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006