Travel
Travel and Tourism

Travel And Tourism in Malaysia

Malaysia

Euromonitor International's Travel And Tourism in Malaysia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Tables: 106  |  Publication date: Jan 2009
Cost: 
GBP1190.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

“Visit Malaysia Year 2007” sees a good response

Aggressive global promotions by MTPB (the Malaysia Tourism Promotion Board) to boost tourism arrivals as part of its ’Visit Malaysia Year’ campaign, together with sound economic performance in global markets and high economic growth in Asian markets resulted in strong arrivals in 200. The number of people arriving in Malaysia surpassed the 20 million mark in 2007. Visitors from key Asian markets accounted for 84% of total arrivals. Singapore continued to represent the largest number of arrivals, followed by Indonesia, Thailand and Brunei. Arrivals from China saw the highest growth in 2007, reaching 769 people; India also saw very high growth due to strong outbound flows of its affluent consumers.

Domestic travel and tourism maintains its growth momentum

Domestic travel and tourism saw strong growth in 2007, due to the government’s aggressive efforts to develop this area in view of the increasing affluence of the population and the accompanied increase in demand for leisure activities. Moreover, it is being developed in order to cushion any vagaries in external demand. Better infrastructure and facilities are being developed and new destinations, such as Sabah and Sarawak for ecotourism, are being promoted. Promotional campaigns such as “Cuti-cuti Malaysia” and “Holiday Anytime, Anywhere” have encouraged locals who have begun taking holidays more frequently. More affordable budget airlines and better connectivity to several locations have made domestic holidays more affordable for the Malaysian population.

Travel accommodation sees high occupancy due to tourist demand

Travel accommodation saw record high occupancy in 2007 due to strong arrivals and domestic demand in VMY 2007. Hotel occupancy ranged from 60-78% (being higher in popular destinations like Genting: 90%). Apart from hotels, other travel accommodation also grew mainly due to budget tourists from regional countries such as Thailand, Vietnam and Indonesia, as well as India and China. Smaller travel accommodation like guest houses, motels, 2- and 3-star hotels and other budget travel accommodation appeared in key locations such Selangor/Kuala Lumpur, Lagkawi, Penang and Pahang, as well as Sabah and Sarawak. Some niches, such as homestays, which are being promoted by the government in order to offer new products like culture tourism, farm/rural tourism etc, also saw a good response. Despite developments by direct suppliers as well as intermediaries, internet still accounted for only 2% of total travel accommodation value sales, led by intermediaries.

Air transportation’s growth continues, driven largely by low cost carriers

Air experienced good volume and value growth in 2007. The share of schedule air flights reduced, while that of low cost carriers almost doubled from 2006 to 2007. The highlight of the year was the opening of the Singapore-Kuala Lumpur route to low cost carriers in October 2007 (twice daily flights, non-peak hour traffic). This is expected to lead to strong passenger growth and a huge shift is expected from bus/coach to air transportation on this route. In a bid to further promote low cost carriers, other Asian inter-country airline liberalisation initiatives were being discussed. Low cost carriers’ expansion overseas is driving large Asian-region volumes into Malaysia. Low fares from AirAsia are forcing Malaysian Airline System to reduce prices on international and domestic flights and this trend is expected to intensify further, driving volume growth. Long haul is expected to see high growth as fares become much more affordable due to AirAsia’s plans to enter long haul routes from South China in 2008, the UK and eventually India.

The government looks to promote new niches

In addition to the wide and varied range of travel retail products currently offered, the government is also targeting niches such as ecotourism (due to the rich and unique rain forest in East Malaysia and marine diversity in the eastern islands of Malaysia’s peninsular). Other key niches include medical tourism (due to the unique advantages of the country’s economic prices; well-trained English-speaking internationally-comparable medical specialists and many health & wellness and spa facilities), golf tourism and honeymoon tourism.

Table of contents

TRAVEL AND TOURISM IN MALAYSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

“Visit Malaysia Year 2007” sees a good response

Domestic travel and tourism maintains its growth momentum

Travel accommodation sees high occupancy due to tourist demand

Air transportation’s growth continues, driven largely by low cost carriers

The government looks to promote new niches

KEY TRENDS AND DEVELOPMENTS

Economic indicators

Legislative environment

Government travel and tourism policy and sustainable tourism

Consumer lifestyles

Low cost carrier development

Emerging niche sectors

Internet developments

TERRORISM AND SECURITY

LEAVE ENTITLEMENT

CONSUMER DEMOGRAPHICS

BALANCE OF PAYMENTS

MARKET INDICATORS

Table 1 Leave Entitlement: Volume 2005-2007

Table 2 Holiday Demographic Trends 2002-2007

Table 3 Holiday Takers by Sex 2002-2007

Table 4 Holiday Takers by Age 2002-2007

Table 5 Length of Domestic Trip: 2002-2007

Table 6 Length of Outbound Departure: 2002-2007

Table 7 Seasonality of Trips 2005-2007

MARKET DATA

Table 8 Balance of Tourism Payments: Value 2002-2007

DEFINITIONS

Tourism Parameters

Travel Accommodation

Transportation

Car Rental

Travel Retail

Tourist Attractions

Health and Wellness

Internet Sales

Internet Sales: Dynamic Packaging

Internet Sales: Traditional Package Holiday

Sources

Summary 1 Research Sources

TOURISM FLOWS INBOUND

Headlines

Trends

Country of origin

Inbound demographic profile

Mode of transport

Purpose of visit

Incoming tourist receipts by country

Prospects

Sector Data

Table 9 Arrivals by Country of Origin: 2002-2007

Table 10 Leisure Arrivals by Type 2005-2007

Table 11 Business Arrivals: MICE Penetration 2005-2007

Table 12 Arrivals by Method of Transport: 2002-2007

Table 13 Arrivals by Purpose of Visit: 2002-2007

Table 14 Incoming Tourist Receipts by Country: Value 2002-2007

Table 15 Tourism Expenditure by Sector: Value 2002-2007

Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007

Table 17 Forecast Arrivals by Country of Origin: 2007-2012

Table 18 Forecast Arrivals by Method of Transport: 2007-2012

Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012

Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012

TOURISM FLOWS OUTBOUND

Headlines

Trends

Destinations

Outbound demographic profile

Mode of transport

Purpose of visit

Outgoing tourist expenditure by country

Prospects

Sector Data

Table 21 Departures by Destination: 2002-2007

Table 22 Leisure Departures by Type 2005-2007

Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007

Table 24 Departures by Method of Transport: 2002-2007

Table 25 Departures by Purpose of Visit: 2002-2007

Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007

Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007

Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007

Table 29 Forecast Departures by Destination: 2007-2012

Table 30 Forecast Departures by Method of Transport: 2007-2012

Table 31 Forecast Departures by Purpose of Visit: 2007-2012

Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012

TOURISM FLOWS DOMESTIC

Headlines

Trends

Destinations

Mode of transport

Purpose of visit

Domestic tourist expenditure

Prospects

Sector Data

Table 33 Domestic Trips by Destination: 2002-2007

Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007

Table 35 Domestic Tourist Expenditure: Value: 2002-2007

Table 36 Expenditure per Domestic Trip: 2002-2007

Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007

Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012

Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012

TRAVEL ACCOMMODATION

Headlines

Trends

Hotels

Competitive Landscape

Prospects

Sector Data

Table 40 Travel Accommodation Sales by Sector: Value 2002-2007

Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007

Table 42 Regional Hotel Parameters 2007

Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007

Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007

Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007

Table 46 Hotel National Brand Owners by Market Share 2003-2007

Table 47 Hotels National Brand Owners by Key Performance Indicators 2007

Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012

Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012

Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012

TRANSPORTATION

Headlines

Trends

Airlines

Private Jets

Competitive Landscape

Prospects

Sector Data

Table 51 Transportation Sales by Sector: Value 2002-2007

Table 52 Airline Capacity: 2002-2007

Table 53 Airline Utilisation: 2002-2007

Table 54 Airline % Utilisation 2002-2007

Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007

Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007

Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007

Table 58 Airline Market Shares 2003-2007

Table 59 Airlines National Brand Owners by Key Performance Indicators 2007

Table 60 Forecast Transportation Sales by Sector: Value 2007-2012

Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012

CAR RENTAL

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 62 Car Rental Sales by Sector and Location: Value 2002-2007

Table 63 Structure of Car Rental Market: 2002-2007

Table 64 Average Car Rental Duration by Sector 2004-2007

Table 65 Average Car Rental Duration: % Breakdown 2004-2007

Table 66 Time of Booking: % Breakdown 2005-2007

Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007

Table 68 Car Rental Market Shares 2003-2007

Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007

Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012

Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012

TRAVEL RETAIL

Headlines

Trends

Growth sectors

Competitive Landscape

Prospects

Sector Data

Table 72 Travel Retail Outlets by Sector: Units 2002-2007

Table 73 Travel Retail Products Sales: Value 2002-2007

Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007

Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007

Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007

Table 77 Travel Retail Products Market Shares 2003-2007

Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007

Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012

Table 80 Forecast Travel Retail Products Sales: Value 2007-2012

Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012

TOURIST ATTRACTIONS

Headlines

Trends

Competitive landscape

Prospects

Sector Data

Table 82 Tourist Attractions by Sector: Value 2002-2007

Table 83 Tourist Attractions by Sector: 2002-2007

Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007

Table 85 Leading Tourist Attractions by Visitors 2002-2007

Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012

Table 87 Forecast Tourist Attractions by Sector: 2007-2012

Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012

HEALTH & WELLNESS TOURISM

Headlines

Trends

Prospects

Sector Data

Table 89 Number of Hotel/Resort Spas: Units 2002-2007

Table 90 Spa Sales by Type: Value 2002-2007

Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007

Table 92 Spa Consumer Markets: Arrivals 2005-2007

Table 93 Forecast Spa Sales by Type: Value 2007-2012

AIRASIA SDN BHD

Strategic Direction

Key Facts

Summary 2 AirAsia Sdn Bhd: Key Facts

Summary 3 AirAsia Sdn Bhd: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 4 AirAsia Sdn Bhd: Competitive Position 2007

MALAYSIAN AIRLINE SYSTEM BHD

Strategic Direction

Key Facts

Summary 5 Malaysian Airline System Bhd: Key Facts

Summary 6 Malaysian Airline System Bhd: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 7 Malaysian Airline System Bhd: Competitive Position 2007

GENTING BHD

Strategic Direction

Key Facts

Summary 8 Genting Bhd: Key Facts

Summary 9 Genting Bhd: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 10 Genting Bhd: Competitive Position 2007

MAYFLOWER ACME TOURS SDN BHD

Strategic Direction

Key Facts

Summary 11 Mayflower Acme Tours Sdn Bhd: Key Facts

Summary 12 Mayflower Acme Tours Sdn Bhd: Operational Indicators 2005-2007

Company Background

Competitive Positioning

Summary 13 Mayflower Acme Tours Sdn Bhd: Competitive Position 2007

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2009