Travel And Tourism in Malaysia
Euromonitor International's Travel And Tourism in Malaysia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 106 | Publication date: Jan 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
“Visit Malaysia Year 2007” sees a good response
Aggressive global promotions by MTPB (the Malaysia Tourism Promotion Board) to boost tourism arrivals as part of its ’Visit Malaysia Year’ campaign, together with sound economic performance in global markets and high economic growth in Asian markets resulted in strong arrivals in 200. The number of people arriving in Malaysia surpassed the 20 million mark in 2007. Visitors from key Asian markets accounted for 84% of total arrivals. Singapore continued to represent the largest number of arrivals, followed by Indonesia, Thailand and Brunei. Arrivals from China saw the highest growth in 2007, reaching 769 people; India also saw very high growth due to strong outbound flows of its affluent consumers.
Domestic travel and tourism maintains its growth momentum
Domestic travel and tourism saw strong growth in 2007, due to the government’s aggressive efforts to develop this area in view of the increasing affluence of the population and the accompanied increase in demand for leisure activities. Moreover, it is being developed in order to cushion any vagaries in external demand. Better infrastructure and facilities are being developed and new destinations, such as Sabah and Sarawak for ecotourism, are being promoted. Promotional campaigns such as “Cuti-cuti Malaysia” and “Holiday Anytime, Anywhere” have encouraged locals who have begun taking holidays more frequently. More affordable budget airlines and better connectivity to several locations have made domestic holidays more affordable for the Malaysian population.
Travel accommodation sees high occupancy due to tourist demand
Travel accommodation saw record high occupancy in 2007 due to strong arrivals and domestic demand in VMY 2007. Hotel occupancy ranged from 60-78% (being higher in popular destinations like Genting: 90%). Apart from hotels, other travel accommodation also grew mainly due to budget tourists from regional countries such as Thailand, Vietnam and Indonesia, as well as India and China. Smaller travel accommodation like guest houses, motels, 2- and 3-star hotels and other budget travel accommodation appeared in key locations such Selangor/Kuala Lumpur, Lagkawi, Penang and Pahang, as well as Sabah and Sarawak. Some niches, such as homestays, which are being promoted by the government in order to offer new products like culture tourism, farm/rural tourism etc, also saw a good response. Despite developments by direct suppliers as well as intermediaries, internet still accounted for only 2% of total travel accommodation value sales, led by intermediaries.
Air transportation’s growth continues, driven largely by low cost carriers
Air experienced good volume and value growth in 2007. The share of schedule air flights reduced, while that of low cost carriers almost doubled from 2006 to 2007. The highlight of the year was the opening of the Singapore-Kuala Lumpur route to low cost carriers in October 2007 (twice daily flights, non-peak hour traffic). This is expected to lead to strong passenger growth and a huge shift is expected from bus/coach to air transportation on this route. In a bid to further promote low cost carriers, other Asian inter-country airline liberalisation initiatives were being discussed. Low cost carriers’ expansion overseas is driving large Asian-region volumes into Malaysia. Low fares from AirAsia are forcing Malaysian Airline System to reduce prices on international and domestic flights and this trend is expected to intensify further, driving volume growth. Long haul is expected to see high growth as fares become much more affordable due to AirAsia’s plans to enter long haul routes from South China in 2008, the UK and eventually India.
The government looks to promote new niches
In addition to the wide and varied range of travel retail products currently offered, the government is also targeting niches such as ecotourism (due to the rich and unique rain forest in East Malaysia and marine diversity in the eastern islands of Malaysia’s peninsular). Other key niches include medical tourism (due to the unique advantages of the country’s economic prices; well-trained English-speaking internationally-comparable medical specialists and many health & wellness and spa facilities), golf tourism and honeymoon tourism.
Table of contents
TRAVEL AND TOURISM IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
“Visit Malaysia Year 2007” sees a good response
Domestic travel and tourism maintains its growth momentum
Travel accommodation sees high occupancy due to tourist demand
Air transportation’s growth continues, driven largely by low cost carriers
The government looks to promote new niches
KEY TRENDS AND DEVELOPMENTS
Economic indicators
Legislative environment
Government travel and tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic Packaging
Internet Sales: Traditional Package Holiday
Sources
Summary 1 Research Sources
TOURISM FLOWS INBOUND
Headlines
Trends
Country of origin
Inbound demographic profile
Mode of transport
Purpose of visit
Incoming tourist receipts by country
Prospects
Sector Data
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND
Headlines
Trends
Destinations
Outbound demographic profile
Mode of transport
Purpose of visit
Outgoing tourist expenditure by country
Prospects
Sector Data
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC
Headlines
Trends
Destinations
Mode of transport
Purpose of visit
Domestic tourist expenditure
Prospects
Sector Data
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION
Headlines
Trends
Hotels
Competitive Landscape
Prospects
Sector Data
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION
Headlines
Trends
Airlines
Private Jets
Competitive Landscape
Prospects
Sector Data
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Growth sectors
Competitive Landscape
Prospects
Sector Data
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS
Headlines
Trends
Competitive landscape
Prospects
Sector Data
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM
Headlines
Trends
Prospects
Sector Data
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012
AIRASIA SDN BHD
Strategic Direction
Key Facts
Summary 2 AirAsia Sdn Bhd: Key Facts
Summary 3 AirAsia Sdn Bhd: Operational Indicators 2005-2007
Company Background
Competitive Positioning
Summary 4 AirAsia Sdn Bhd: Competitive Position 2007
MALAYSIAN AIRLINE SYSTEM BHD
Strategic Direction
Key Facts
Summary 5 Malaysian Airline System Bhd: Key Facts
Summary 6 Malaysian Airline System Bhd: Operational Indicators 2005-2007
Company Background
Competitive Positioning
Summary 7 Malaysian Airline System Bhd: Competitive Position 2007
GENTING BHD
Strategic Direction
Key Facts
Summary 8 Genting Bhd: Key Facts
Summary 9 Genting Bhd: Operational Indicators 2005-2007
Company Background
Competitive Positioning
Summary 10 Genting Bhd: Competitive Position 2007
MAYFLOWER ACME TOURS SDN BHD
Strategic Direction
Key Facts
Summary 11 Mayflower Acme Tours Sdn Bhd: Key Facts
Summary 12 Mayflower Acme Tours Sdn Bhd: Operational Indicators 2005-2007
Company Background
Competitive Positioning
Summary 13 Mayflower Acme Tours Sdn Bhd: Competitive Position 2007