Travel
Travel and Tourism

Travel And Tourism in Mexico

Mexico

Euromonitor International's Travel And Tourism in Mexico report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Tables: 100  |  Publication date: Sep 2009
Cost: 
GBP1190.00

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Growth slows in travel and tourism industry

Tourism flows slowed down in late-2008 due to the impact of the US recession on Mexico’s economic activities overall. Although tourism was actually up during the first half of 2008, compared with the same period in 2007, and with record tourist spending, a sagging economy in the US, airline cutbacks and rising air fares took their toll during the second half of the year. Authorities recognized that the Mexican tourism market decelerated and that the impact of this situation would only be measurable with 2009 results. The authorities are confident, though, that once the difficult political and economic conditions and context vanish, Mexico’s travel and tourism sector will experience positive growth.

Turning to luxury travel in the downturn

With the tough international economic environment, the Mexican Council for Tourism Promotion urged travel companies to bet on tourists with high purchasing power seeking for luxury travel. Investors and developers of several chained hotel groups, like Marriott International Inc, started development projects throughout 2008, with numerous luxury brands debuting mainly in Mexico City and the Riviera Maya. Incessant news on the most exclusive and expensive hotel brands in Mexico kept characterizing the redefinition and consolidation of premium branded services to fit the lifestyles of premium tourism.

Airline industry turmoil in 2008

Record high fuel prices caused cash flow issues for airlines. For example, the Alemán family, owners of Interjet, injected US$40 million into their airline in 2008. Additionally, some airlines responded by cutting capacity through frequency reductions or route cancellations. AeroMéxico cancelled eight routes; domestic and to the US. In other cases, the lack of cash and safety issues were the main causes behind the disappearance of several companies, such as Avolar, Alma, Aerocalifornia, Lineas Aereas Azeteca, Magnicharters and Aladia. In terms of prices, scheduled airlines passed along the fuel increase through higher prices and experienced a decline in passengers. Low cost carriers also raised prices slightly to try to offset part of the rising cost of fuel. The price increases scared off demand from July 2008, which continued throughout the year.

Sustainable tourism steps into the spotlight

One of the most demanded travel retail products in 2008 was adventure/trekking holidays. Driven by lower disposable incomes and austere budgets, new and cheaper routes and eco-tourism destinations acted as more affordable alternatives to traditional sun and beach destinations, which generally demand more expenses or longer duration. With new multi-purpose relaxing and fun destinations (such as scuba/deep diving, kayaking, hunting, safari game parks or even yoga, bird watching and gastronomic tours), several ecotourism projects were launched in 2008, with new routes being promoted, ranging from economy rates of MX$180 to MX$2,500 for three days.

OTAs modernising travel retail services

A new era of travel retail services has been marked by the Online Travel Agencies (OTAs) as booking channels, which count on an ample variety of virtual technological platforms, offering user-friendly interfaces and targeting all categories of travellers that can build up complete or partial trips, from the most luxurious and exclusive packages to the simplest and cheapest options. This addresses the preference of consumers for flexible, dynamic and manipulable trip options against rigid plans or the dependence of a travel agency to meet their needs, together with great e-commerce potential in Mexico (an increasing segment of the population has access to the internet). At the same time, OTAs offer travel companies and partners a great opportunity to reach out to consumers in the marketplace. Travel retail service platforms and tools offered by OTAs are heading towards consolidation, where the main competitors for Mexican destinations are DiscoveryMexico.com, BestDay.com.mx, Mexico.com.mx, Despegar.com and GloboGo.com.

Travellers more price weary but opportunities ahead

Domestically, due to the tough international economic environment, a redefinition of the business market conditions and necessities has created an increasing niche of austere business travellers who are y shifting from luxurious to economic hotel options, to alleviate companies’ unnecessary expenses in times of financial restrictions. The discovery of a new market niche of austere business travellers obeying restrictive expenses policies represents a huge window of opportunity for travel retail players. This has redefined the competitiveness between economy brands and premium-priced services, as the economy business niche seek low cost transportation and accommodation.

Marketing budgets destined for promoting tourist attractions in 2009 will be channelled in to cultural tourism, promoting diversified Mexican alternatives to sun and beach destinations. Governmental policies towards the tourism industry foresee marketing campaigns in collaboration with Mexican airlines and main tour operators in the US interested in promoting Mexico as one of the main destinations in the US continent. There is a potential niche of Mexican people born in the US as second and third generation, considered to have reached a level of economic stability which allows them to travel to Mexico.

Table of contents

TRAVEL AND TOURISM IN MEXICO : MARKET INSIGHT

EXECUTIVE SUMMARY

Growth slows in travel and tourism industry

Turning to luxury travel in the downturn

Airline industry turmoil in 2008

Sustainable tourism steps into the spotlight

OTAs modernising travel retail services

Travellers more price weary but opportunities ahead

KEY TRENDS AND DEVELOPMENTS

Economic Indicators

Legislative Environment – New Federal Law

Legislative Environment – Casinos

Government tourism policy

Sustainable Tourism

Consumer Lifestyles

Low Cost Carriers

Emerging Niche Sectors

Internet Developments

TERRORISM AND SECURITY

LEAVE ENTITLEMENT

CONSUMER DEMOGRAPHICS

BALANCE OF PAYMENTS

MARKET INDICATORS

Table 1 Leave Entitlement: Volume 2005-2008

Table 2 Holiday Demographic Trends 2003-2008

Table 3 Holiday Takers by Sex 2003-2008

Table 4 Holiday Takers by Age 2003-2008

Table 5 Length of Domestic Trips: 2003-2008

Table 6 Length of Outbound Departure: 2003-2008

Table 7 Seasonality of Trips 2005-2008

MARKET DATA

Table 8 Balance of Tourism Payments: Value 2003-2008

DEFINITIONS

Tourism parameters

Travel accommodation

Transportation

Car rental

Travel retail

Tourist attractions

Health and wellness

Internet sales

Internet sales: dynamic packaging

Internet sales: traditional package holiday

Summary 1 Research Sources

LOCAL COMPANY PROFILES - MEXICO

ABC AEROLINEAS SA DE CV - TRAVEL AND TOURISM - MEXICO

STRATEGIC DIRECTION

KEY FACTS

Summary 2 ABC Aerolineas SA de CV: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 3 ABC Aerolineas SA de CV: Competitive Position 2008

AVIACSA - TRAVEL AND TOURISM - MEXICO

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Aviacsa: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 5 Aviacsa: Competitive Position 2008

Summary 6 Grupo Posadas de México: Competitive Position 2008

EMPRESARIAL ANGELES, GRUPO - TRAVEL AND TOURISM - MEXICO

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Grupo Empresarial Angeles: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

POSADAS DE MéXICO, GRUPO - TRAVEL AND TOURISM - MEXICO

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Grupo Posadas de México: Key Facts

Summary 9 Grupo Posadas de México: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

TOURISM FLOWS INBOUND IN MEXICO

HEADLINES

TRENDS

COUNTRY OF ORIGIN

INBOUND DEMOGRAPHIC PROFILE

MODE OF TRANSPORT

PURPOSE OF VISIT

CITY ARRIVALS

INCOMING TOURIST RECEIPTS BY COUNTRY

PROSPECTS

SECTOR DATA

Table 9 Arrivals by City in Mexico 2007 - 2008

Table 10 Arrivals by Country of Origin: 2003-2008

Table 11 Leisure Arrivals by Type 2005-2008

Table 12 Business Arrivals: MICE Penetration 2005-2008

Table 13 Arrivals by Method of Transport: 2003-2008

Table 14 Arrivals by Purpose of Visit: 2003-2008

Table 15 Incoming Tourist Receipts by Country: Value 2003-2008

Table 16 Tourism Expenditure by Sector: Value 2003-2008

Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008

Table 18 Forecast Arrivals by Country of Origin: 2008-2013

Table 19 Forecast Arrivals by Method of Transport: 2008-2013

Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013

Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013

TOURISM FLOWS OUTBOUND IN MEXICO

HEADLINES

TRENDS

DESTINATIONS

OUTBOUND DEMOGRAPHIC PROFILE

MODE OF TRANSPORT

PURPOSE OF VISIT

OUTGOING TOURIST EXPENDITURE BY COUNTRY

PROSPECTS

SECTOR DATA

Table 22 Departures by Destination: 2003-2008

Table 23 Leisure Departures by Type 2005-2008

Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008

Table 25 Departures by Method of Transport: 2003-2008

Table 26 Departures by Purpose of Visit: 2003-2008

Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008

Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008

Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008

Table 30 Forecast Departures by Destination: 2008-2013

Table 31 Forecast Departures by Method of Transport: 2008-2013

Table 32 Forecast Departures by Purpose of Visit: 2008-2013

Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013

TOURISM FLOWS DOMESTIC IN MEXICO

HEADLINES

TRENDS

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

DOMESTIC TOURIST EXPENDITURE

PROSPECTS

SECTOR DATA

Table 34 Domestic Trips by Destination: 2003-2008

Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008

Table 36 Domestic Tourist Expenditure: Value: 2003-2008

Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008

Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013

Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013

TRAVEL ACCOMMODATION IN MEXICO

HEADLINES

TRENDS

HOTELS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 40 Hotel Performance in Mexico 2007/2008

Table 41 Travel Accommodation Sales by Sector: Value 2003-2008

Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008

Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008

Table 44 Regional Hotel Parameters 2008

Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008

Table 46 Hotel National Brand Owners by Market Share 2004-2008

Table 47 Hotels National Brand Owners by Key Performance Indicators 2008

Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013

Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013

Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013

TRANSPORTATION IN MEXICO

HEADLINES

TRENDS

AIRLINES

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 51 Transportation Sales by Sector: Value 2003-2008

Table 52 Airline Capacity: 2003-2008

Table 53 Airline Utilisation: 2003-2008

Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008

Table 55 Transportation Sales: Internet Transaction Value 2003-2008

Table 56 Airline Market Shares 2004-2008

Table 57 Airlines National Brand Owners by Key Performance Indicators 2008

Table 58 Forecast Transportation Sales by Sector: Value 2008-2013

Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013

CAR RENTAL IN MEXICO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 60 Car Rental Sales by Sector and Location: Value 2003-2008

Table 61 Structure of Car Rental Market: 2003-2008

Table 62 Average Car Rental Duration by Sector 2004-2008

Table 63 Average Car Rental Duration: % Breakdown 2004-2008

Table 64 Time of Booking: % Breakdown 2005-2008

Table 65 Car Rental Sales: Internet Transaction Value 2003-2008

Table 66 Car Rental Market Shares 2004-2008

Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008

Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013

Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013

TRAVEL RETAIL IN MEXICO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

GROWTH SECTORS

PROSPECTS

SECTOR DATA

Table 70 Travel Retail Outlets by Sector: Units 2003-2008

Table 71 Travel Retail Products Sales: Value 2003-2008

Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008

Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008

Table 74 Travel Retail Products Market Shares 2004-2008

Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008

Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013

Table 77 Forecast Travel Retail Products Sales: Value 2008-2013

Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013

TOURIST ATTRACTIONS IN MEXICO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 79 Tourist Attractions Sales by Sector: Value 2003-2008

Table 80 Tourist Attractions Visitors by Sector: 2003-2008

Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008

Table 82 Tourist Attractions Sales: Internet Transaction Value 2003-2008

Table 83 Leading Tourist Attractions by Visitors 2003-2008

Table 84 Forecast Tourist Attractions Sales by Sector: Value 2008-2013

Table 85 Forecast Tourist Attractions Visitors by Sector: 2008-2013

Table 86 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013

HEALTH & WELLNESS TOURISM IN MEXICO

HEADLINES

TRENDS

PROSPECTS

SECTOR DATA

Table 87 Number of Hotel/Resort Spas: Units 2003-2008

Table 88 Health & Wellness Tourism Sales by Type: Value 2003-2008

Table 89 Spa Consumer Markets: Domestic Tourism 2005-2008

Table 90 Spa Consumer Markets: Arrivals 2005-2008

Table 91 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013

Change currency displayed
all prices excluding P&P
request more information

Available formats

  • Instant online access
  • Download PDF
  • Download Word document
research methodology

Get Acrobat Reader

click here to download Adobe Acrobat Reader 7.0

© Euromonitor International 2009