Travel And Tourism in Mexico
Euromonitor International's Travel And Tourism in Mexico report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 100 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Growth slows in travel and tourism industry
Tourism flows slowed down in late-2008 due to the impact of the US recession on Mexico’s economic activities overall. Although tourism was actually up during the first half of 2008, compared with the same period in 2007, and with record tourist spending, a sagging economy in the US, airline cutbacks and rising air fares took their toll during the second half of the year. Authorities recognized that the Mexican tourism market decelerated and that the impact of this situation would only be measurable with 2009 results. The authorities are confident, though, that once the difficult political and economic conditions and context vanish, Mexico’s travel and tourism sector will experience positive growth.
Turning to luxury travel in the downturn
With the tough international economic environment, the Mexican Council for Tourism Promotion urged travel companies to bet on tourists with high purchasing power seeking for luxury travel. Investors and developers of several chained hotel groups, like Marriott International Inc, started development projects throughout 2008, with numerous luxury brands debuting mainly in Mexico City and the Riviera Maya. Incessant news on the most exclusive and expensive hotel brands in Mexico kept characterizing the redefinition and consolidation of premium branded services to fit the lifestyles of premium tourism.
Airline industry turmoil in 2008
Record high fuel prices caused cash flow issues for airlines. For example, the Alemán family, owners of Interjet, injected US$40 million into their airline in 2008. Additionally, some airlines responded by cutting capacity through frequency reductions or route cancellations. AeroMéxico cancelled eight routes; domestic and to the US. In other cases, the lack of cash and safety issues were the main causes behind the disappearance of several companies, such as Avolar, Alma, Aerocalifornia, Lineas Aereas Azeteca, Magnicharters and Aladia. In terms of prices, scheduled airlines passed along the fuel increase through higher prices and experienced a decline in passengers. Low cost carriers also raised prices slightly to try to offset part of the rising cost of fuel. The price increases scared off demand from July 2008, which continued throughout the year.
Sustainable tourism steps into the spotlight
One of the most demanded travel retail products in 2008 was adventure/trekking holidays. Driven by lower disposable incomes and austere budgets, new and cheaper routes and eco-tourism destinations acted as more affordable alternatives to traditional sun and beach destinations, which generally demand more expenses or longer duration. With new multi-purpose relaxing and fun destinations (such as scuba/deep diving, kayaking, hunting, safari game parks or even yoga, bird watching and gastronomic tours), several ecotourism projects were launched in 2008, with new routes being promoted, ranging from economy rates of MX$180 to MX$2,500 for three days.
OTAs modernising travel retail services
A new era of travel retail services has been marked by the Online Travel Agencies (OTAs) as booking channels, which count on an ample variety of virtual technological platforms, offering user-friendly interfaces and targeting all categories of travellers that can build up complete or partial trips, from the most luxurious and exclusive packages to the simplest and cheapest options. This addresses the preference of consumers for flexible, dynamic and manipulable trip options against rigid plans or the dependence of a travel agency to meet their needs, together with great e-commerce potential in Mexico (an increasing segment of the population has access to the internet). At the same time, OTAs offer travel companies and partners a great opportunity to reach out to consumers in the marketplace. Travel retail service platforms and tools offered by OTAs are heading towards consolidation, where the main competitors for Mexican destinations are DiscoveryMexico.com, BestDay.com.mx, Mexico.com.mx, Despegar.com and GloboGo.com.
Travellers more price weary but opportunities ahead
Domestically, due to the tough international economic environment, a redefinition of the business market conditions and necessities has created an increasing niche of austere business travellers who are y shifting from luxurious to economic hotel options, to alleviate companies’ unnecessary expenses in times of financial restrictions. The discovery of a new market niche of austere business travellers obeying restrictive expenses policies represents a huge window of opportunity for travel retail players. This has redefined the competitiveness between economy brands and premium-priced services, as the economy business niche seek low cost transportation and accommodation.
Marketing budgets destined for promoting tourist attractions in 2009 will be channelled in to cultural tourism, promoting diversified Mexican alternatives to sun and beach destinations. Governmental policies towards the tourism industry foresee marketing campaigns in collaboration with Mexican airlines and main tour operators in the US interested in promoting Mexico as one of the main destinations in the US continent. There is a potential niche of Mexican people born in the US as second and third generation, considered to have reached a level of economic stability which allows them to travel to Mexico.
Table of contents
TRAVEL AND TOURISM IN MEXICO : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth slows in travel and tourism industry
Turning to luxury travel in the downturn
Airline industry turmoil in 2008
Sustainable tourism steps into the spotlight
OTAs modernising travel retail services
Travellers more price weary but opportunities ahead
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment – New Federal Law
Legislative Environment – Casinos
Government tourism policy
Sustainable Tourism
Consumer Lifestyles
Low Cost Carriers
Emerging Niche Sectors
Internet Developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MEXICO
ABC AEROLINEAS SA DE CV - TRAVEL AND TOURISM - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ABC Aerolineas SA de CV: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 3 ABC Aerolineas SA de CV: Competitive Position 2008
AVIACSA - TRAVEL AND TOURISM - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Aviacsa: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 Aviacsa: Competitive Position 2008
Summary 6 Grupo Posadas de México: Competitive Position 2008
EMPRESARIAL ANGELES, GRUPO - TRAVEL AND TOURISM - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Grupo Empresarial Angeles: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
POSADAS DE MéXICO, GRUPO - TRAVEL AND TOURISM - MEXICO
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Grupo Posadas de México: Key Facts
Summary 9 Grupo Posadas de México: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TOURISM FLOWS INBOUND IN MEXICO
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by City in Mexico 2007 - 2008
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN MEXICO
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN MEXICO
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN MEXICO
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Hotel Performance in Mexico 2007/2008
Table 41 Travel Accommodation Sales by Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel National Brand Owners by Market Share 2004-2008
Table 47 Hotels National Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN MEXICO
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN MEXICO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 83 Leading Tourist Attractions by Visitors 2003-2008
Table 84 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 85 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 86 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN MEXICO
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 87 Number of Hotel/Resort Spas: Units 2003-2008
Table 88 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 89 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 90 Spa Consumer Markets: Arrivals 2005-2008
Table 91 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013