Travel And Tourism in Norway
Euromonitor International's Travel And Tourism in Norway report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 102 | Publication date: Nov 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
World recession negatively impacts Norwegian tourism
The world financial crisis has brought to a halt the long and stable growth Norway’s travel and tourism industry had been enjoying. Both inbound and domestic were impacted negatively, with Norwegians either taking a wait-and-see approach to the economy, or travelling abroad to take advantage of the strong Norwegian currency.
Norwegians, with overall low unemployment, high disposable incomes and a strong currency, find it ever more rewarding to have holidays abroad, and as such outbound tourism continued to increase in 2008. Sweden and Denmark are still the favourite destinations due to close ties with these Scandinavian countries and because shopping (especially for alcohol) is cheaper in these countries. Sweden and Denmark are also Norway’s biggest business partners and this means a lot of business travel between the countries. It is however expected that outbound travel will also decrease in 2009. Arrivals are also negatively impacted by the economic downturn in 2008, especially from countries such as the US and UK, which have been hit especially hard by the global financial crisis.
Low cost air travel boosts foreign visits to Norway
The number of foreign tourists visiting Norway increased strongly up until the global financial crisis, and the airline industry was significantly responsible for most of this growth. This particularly includes the budget carriers that increased not just in terms of operators, but also in terms of routes offered. The strong increase in low cost carriers does however not affect the industry equally. As prices decrease and routes increase, people are taking shorter holidays, exploring new destinations over shorter periods but more often. This generates more demand for city holidays, but negatively affects holidays to the countryside.
Competitive environment
Tourism is an important part of the Norwegian economy, accounting for an estimated 4% of GDP and creating 175,000 jobs in 2008 that constitute almost 7% of the Norwegian workforce. It is with this in mind that the Norwegian government is pushing for more and wider development of local tourism services and products. It especially focuses on sustainable local development from which whole communities benefit. However it is clear that multinational developments increasingly account for a larger share of the market.
The number of accommodation outlets in Norway declined over the review period. This is generally because people prefer to stay in well-known establishments. As a result there was a strong decline in the number of independent hotels and establishments, while the number of multinational establishments increased.
Low cost airline services increased tremendously during the last few years of the review period, changing travel patterns. Competition is also fiercest in this segment however, with Sterling Airlines filing for bankruptcy during 2008.
Internet sales growth slows down
The sales channel contributing the most to growth is the internet, with the value of internet transactions of travel retail products increasing strongly up until 2007, after which sales declined due to the global economic crisis. Most affected were internet sales of traditional package holidays and accommodation only bookings. Online sales of traditional package holidays decreased as more people chose other types of holidays. Accommodation only bookings decreased because many Norwegians generally do not use the internet to book accommodation, and they booked accommodation online even less often during the tougher economic times. Other types of internet bookings all increased slightly, with flight only bookings recording the strongest growth.
Future development
Overall, the travel market in Norway is expected to decrease across all sectors during 2009, including arrivals, departures and domestic tourism but is expected to start a slow recovery during 2010. It is however not expected that growth will return to the same level over the 2009-2013 forecast period as over the 2003-2008 period. The strongest growth in the forecast period is expected to come from departures, since it is expected that the Norwegian currency will remain strong over the forecast period and this will lead to more people travelling abroad to take advantage of the strong currency.
Table of contents
TRAVEL AND TOURISM IN NORWAY : MARKET INSIGHT
EXECUTIVE SUMMARY
World recession negatively impacts Norwegian tourism
Low cost air travel boosts foreign visits to Norway
Competitive environment
Internet sales growth slows down
Future development
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislation
Government tourism strategy
Consumer Lifestyles
Low Cost Carriers
Emerging Niche Sectors
Internet Developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NORWAY
BERG-HANSEN AS - TRAVEL AND TOURISM - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Berg-Hansen AS: Key Facts
Summary 3 Berg-Hansen AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Berg-Hansen AS: Competitive Position 2008
HURTIGRUTEN ASA - TRAVEL AND TOURISM - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Hurtigruten ASA: Key Facts
Summary 6 Hurtigruten ASA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Hurtigruten: Competitive Position 2008
NORWEGIAN AIR SHUTTLE AS - TRAVEL AND TOURISM - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Norwegian Air Shuttle AS: Key Facts
Summary 9 Norwegian Air Shuttle AS: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Norwegian Air Shuttle AS: Competitive Position 2008
WIDERøE'S FLYVESELSKAP ASA - TRAVEL AND TOURISM - NORWAY
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Widerøe Flyveselskap ASA: Key Facts
Summary 12 Widerøe Flyveselskap ASA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TOURISM FLOWS INBOUND IN NORWAY
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by City in Norway 2007/2008
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN NORWAY
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN NORWAY
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN NORWAY
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Hotel Performance in Norway 2007/2008
Table 41 Travel Accommodation Sales by Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel National Brand Owners by Market Share 2004-2008
Table 47 Hotels National Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN NORWAY
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN NORWAY
HEADLINES
TRENDS
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN NORWAY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN NORWAY
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013